OK Customer

Acquisition Campaign @ Comilla

Interspeed Marketing Solutions Limited. February 2011. All rights reserved.

Campaign Name : Customer Acquisition Campaign @ rural area Prepared By: Md. Abul Bashar, AM, Comilla Organized By: Md. Harun-Or Rashid, TO, Comilla-2 & Somoy Enterprise, Agent of Debidwar & Other 7 OK agent Supported By: Md. Zohirul Islam, TO, Comilla-1 Mahmudul Hassan, TO,-Chandpur
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Content:

Campaign Objective Acquisition Process & Modality Place & Participants Logistics Support & Achievement Customer Feedback Recommendations

Special Attraction of the Mela

Snap-Shot of the campaign

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Campaign Objective:

Customer acquisition (Target 500) Customer awareness Meet monthly target Market & Business expansion Develop brand image to mass people To inspire the agent for OK customer create Profit enhancement for the agent Know customer feedback

Interspeed Marketing Solutions Limited. February 2011. All rights reserved.

Acquisition Process:
We have arranged a campaign at rural areas and introduce OK to mass people where we have achieved the campaign objective for business enhancement. And individual communication about the special feature of OK to the lower class people.

Modality: One to one communication by BP

Interspeed Marketing Solutions Limited. February 2011. All rights reserved.

Place: Khalilpur Bazar, Debidwar, Comilla Date: 23rd, 24th & 25th Feb2014

Participants: 8 agent and around 3000 people

gathered in 3 days campaign.
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Logistic Support: OK festoon Leaflet Digital Banner Sound system / Mike Gift Item Brand Promoter
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Campaign Achievement: Total 522 customer acquisition Positive customer feedback More than 3000 people awareness about OK 3000 leaflet distribution to the mass people Agent profit maximization from OK Ensure brand image in the areas people
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Customer Feedback:
Cut off minimum balance requirement and
balance inquiry.

Cash In should be free instead be 1% charge Balance check should be free instead of tk. 2 Introduce different module in MFS, like DPS,
Foreign remittance, Recharge & Bill pay

Ensure smooth network service

Interspeed Marketing Solutions Limited. February 2011. All rights reserved.

AM & TO Recommendations: Cash In & Balance check need to be free Arrange more customer engagement program
randomly @ nationally

Introduce DPS, Foreign remittance & Top-up Ensure smooth network service Provide OK service to all operator network Create a TV commercial asap
Interspeed Marketing Solutions Limited. February 2011. All rights reserved.

Special attraction of the Mela:

We have arranged the campaign with ensuring a minimum gift item those who are open OK account at mela place.

Gift Item Module-1:

Those who open OK account he will be eligible for a candle.

Gift Item Module-1:

Those who open OK account and get virtual money Cash In Tk.50 or above he will be eligible for a free lottery coupon where he may get the confirm a minimum prize.
Interspeed Marketing Solutions Limited. February 2011. All rights reserved.

Lottery Prize Item:

1st Prize: Mobile Set 1 pc 2nd Prize: Iron Machine 1pc 3rd Prize: Cricket Bat 1pc 4th prize: Cricket Stamp 1 set 5th Prize: Cricket Ball 1pc 6th Prize: Key Ring 12 pcs 7th Prize: Tooth Brush 12 pcs 7th Prize: Soap 12 pcs 7th Prize: Soap case 12 pcs 8th Prize: Pen 24 pcs 9th Prize: Biscuit 24 pac 10th Prize: Candy 200 pcs

Interspeed Marketing Solutions Limited. February 2011. All rights reserved.

Major Findings of the Campaign:

Due to network problem we have lost at least 40%-50% new
customer during the campaign period. Most of the customers went back just because of they couldnt complete the registration process.

Take a lot of time for registration almost 20-30 minute per customer. Customer as well as agent have annoyed for this delayed service. Server performance need to develop otherwise it will be hampered

our brand image and upcoming customers opportunity.

Interspeed Marketing Solutions Limited. February 2011. All rights reserved.

Mela Venue

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Mela Venue

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Stall: Seven Eleven Ent, Sharif Tel & Janani Studio

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Stall : Somoy Enterprise & popular Telecom

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Stall: Janani Pharmacy & Ripon Phone Service

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OK Mela Miking @ Different villages

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Mela Awareness Briefing

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Customer Crowd for Account Open

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Customer Crowd @ Night Hour

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Customer Account Creation

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Student gathered @ mela

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Sound System Arrangement

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Lottery Prize Items

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Lottery Coupon Withdrawn

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1st Prize, Mobile Set Handover

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2nd Prize, Iron Machine Handover

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3rd Prize, Cricket Bat Handover

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4th & 5th Prize

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Night Hour Customer Crowd

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Dance Party Arrangement

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We are OK

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Thanks for stay with OK !!!

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