Professional Documents
Culture Documents
Department
Slide no. 2
Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
BUSINESS CASE
The business case creates early focus on the business rationale by evaluating overall attractiveness of an investment
WHAT & WHY
Purpose
To create relevant decision support by capturing the highlevel reasoning for initiating a project/investment To build early focus on business rationales for change, which must be maintained throughout the project
Benefits
BUSINESS CASE
The business case must provide a clear recommendation for action through a fact-based evaluation of benefits, costs, and risks
HOW TO APPLY
Key tasks
Collect data on benefits and costs and make sure key stakeholders agree on estimates Build overall vision and link it to the strategic context of the company Build timeline of implementation and evaluate risks and challenges in implementation Summarize business case in clear and actionable recommendation for decision makers (what are they saying "yes" to?)
Tips and tricks Collect cost input from various sources (e.g. ask multiple vendors) Make it very tangible where and when benefits will be realized Also include more "soft" benefits, and make them tangible/measureable if possible Test overall investment recommendation with key stakeholders in receiving organizations
BUSINESS CASE
Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
CORE STORY
The core story aims to create an aligned view on the qualitative "case for change" across project stakeholders
WHAT & WHY
Purpose
To articulate in words why and what we are changing, as well as how this will take place To ensure that all relevant parties in the project share an aligned view on the rationale for changing
The core story should be established early and in parallel to the business case to create a connection between an investment proposal and the overall strategic context
CORE STORY
To maximize the effect, the core story must be visually appealing and used on an ongoing basis in stakeholder engagements
HOW TO APPLY
Key tasks
Identify and interview key project stakeholders to understand the background and "why are we doing this project" Articulate core story in a logical and visually appealing presentation, video, game, etc. Integrate core story in engagements with a broader audience to ensure aligned view among all relevant parties having an impact on the success of the project
Tips and tricks Make it very early before alternative interpretations of the project's purpose emerges Make it visually connected to company-strategic documents (e.g. must-win battles) Search for creative and alternative ways to articulate core story to ensure it sticks Make sure the story directly reflects the context of the receiving organization
CORE STORY
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Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
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BENEFIT CASE
The benefit case is a detailed mapping of all benefits, and should be the center of gravity for all project efforts
WHAT & WHY
Purpose
To ensure continued focus on the business rationale throughout all project phases, including solution design To create a top-down foundation for detailing objectives and goals to receiving organizations To increase the likelihood of the initial ambition of the project actually being realized
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BENEFIT CASE
The benefit case work continues throughout the project, but is at all times based on the top-down ambition formulated upfront
HOW TO APPLY
Key tasks
Interview key project stakeholders to understand the background and "why are we doing this project" Develop high-level benefit targets using existing measurements where possible Get buy-in to targets from senior management before engaging a broader audience Engage relevant managers in receiving organizations to validate targets bottom-up Detail all benefits to clearly reflect metrics, definitions, baselines, targets, timing, benefit owners, data sources, etc. Communicate the benefit case or parts of it to relevant stakeholders
Tips and tricks Push a very specific articulation of benefit targets to avoid "fluffy talk" about benefits (take advantage of "the SteerCo expects it") Always aim at using benefit case as basis for communication when engaging senior management and/or receiving organizations Track benefit realization rigorously after the solution has been rolled out
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BENEFIT CASE
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Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
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BENEFIT BOOKLET
The benefit booklet provides tangible documentation to express benefits for various stakeholders in an easily understandable way
WHAT & WHY
Purpose
To share the high-level benefit story with all relevant stakeholders To articulate all benefit-related work in an easy and accessible format, which people will actually read
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BENEFIT BOOKLET
It is a strong tool to "carve in stone" the benefit case and make it accessible for the relevant receiving organizations
HOW TO APPLY
Key tasks
Develop complete storyline for all benefit case work in an intuitively understandable logic Engage with project team and other relevant stakeholders to secure initial commitment to benefits, including benefit owner sign-off Present benefit booklet as a "final product" for senior stakeholders (to give the impression that benefit realization is actually "carved in stone") Use booklet pages as communication material in other relevant settings
Tips and tricks Make pain points concrete, so that the reader can relate this to his/her daily work Clearly link each target to the relevant receiving organization (benefit owner) to build as much commitment as possible Consider making benefit owners sign the benefit booklet physically to provoke ownership
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BENEFIT BOOKLET
AtR
x7
PtP
x4
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Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
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BENEFIT TRANSLATION
Benefit translation makes the benefit case relevant for local leaders by detailing what it takes for their organization to deliver on it
WHAT & WHY
Purpose
To ensure that leaders commit to the benefit case by understanding the implications for their organization To enable leaders to closely track performance through operational metrics relevant in their organizations
Breakdown of benefits to multiple receiving organizations (e.g. cost savings to be delivered in different regions)
Detailing of targets to operational targets relevant for the organization in scope (e.g. process governance metrics)
Project team
Receiving organizations
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BENEFIT TRANSLATION
Benefit translation is carried out in close collaboration with benefit owners and ultimately impacts local dashboards and KPIs
HOW TO APPLY
Key tasks
Develop a clear overview of where in the organization each benefit target must be delivered (benefit owners) Share benefits with individual benefit owners to ensure an aligned view on targets, definitions, etc. Co-create a translated case with the receiving organization (e.g. through prepare for change WS) Implement metrics in dashboards, KPIs, etc. and set up tracking mechanisms
Tips and tricks Leverage benefit sign-off from senior mgmt. ("not for negotiation" targets) Use translation exercise to make leaders envision potential challenges and thereby define root causes and potential actions Make sure that definitions and formulations are clear so that focus can be on detailing next level of benefits, i.e. operational metrics
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BENEFIT TRANSLATION
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Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
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Benefit tracking aims to track progress after go-live to increase the likelihood of successful benefit realization
WHAT & WHY
Purpose
To enable senior mgmt. to closely monitor project progress, also after the project has gone live To ensure a feedback loop where issues are quickly identified and corrective actions initiated
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Tracking should be carefully planned throughout the benefit process and data sources and input providers should be clearly defined
HOW TO APPLY
Key tasks
Identify relevant data sources and input providers, e.g. as part of benefit translation Develop simple tracking model (e.g. Excel-based) , and build sufficient data gathering flow from input provider to tracking model Set up reporting format (e.g. dashboard) to prepare presentation for senior mgmt. Report on benefits and more qualitative evaluation of progress, including recommended actions
Tips and tricks Clarify tracking ambition and governance model with key stakeholders early in the process to be able to communicate tracking requirements clearly to receiving organizations Prepare for tracking already when defining targets, so that data are easy to collect preferably directly from global IT systems with no extra data crunching needed
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Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
27
The leadership engagement workshop aims to mobilize leadership in receiving organizations through joint understanding and commitment to the project
WHAT & WHY
Purpose
To ensure that the leadership is aware of and understand the impact of the project on the organization To build commitment among leaders to contribute to making the project a success and realizing the benefit case
Strategic context
Project impact
Test of benefits
Clear actions
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The leadership engagement workshop should be held early in the project and marks an initiation of a strong involvement of receiving organizations
HOW TO APPLY
Key tasks
Before the workshop Develop purpose and agenda for the workshop, covering benefit case, change implications, etc. Invite participants well in advance Engage with key stakeholders to ensure sign-off on purpose, process, and content
Work with project team to push benefit and change assessment as far as possible
Spend sufficient time on joint discussions to validate and substantiate insights Keep an action list and parking lot to maintain focus make sure to follow up afterwards Spend time on updating all relevant documents and communicating debrief to participants Include leaders in sending out communication to the broader audience to share workshop outcome Tips and tricks Very effectful to link project scope/benefit case to existing targets in receiving organizations Good value in having time during the workshop to engage leaders in 1:1 conversations Be very thorough in scripting the workshop and required outcome this makes it possible to prepare properly and deviate where needed Do not overemphasize the need for "artificial" breakout exercises senior leaders are easily engaged
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Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
31
Solution design integrates technical input from the receiving organizations while maintaining a strong focus on benefits
WHAT & WHY
Purpose
To involve receiving organizations in designing the solution (new system, new organization, new way of working, etc.) To ensure that all discussions are rooted in the project's benefit case, also when getting into detailed solution requirement mapping
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Facilitating a solution design workshop must balance the need for detailed solution discussions with the need for progress and decision-making
HOW TO APPLY
Key tasks
Before the workshop Develop purpose and agenda for the workshop, covering benefit case, change implications, etc. Engage with project members responsible for solution design to ensure the right balance between value realization and more technical discussions Spend sufficient time on joint discussions to validate and substantiate insights Continuously ensure that the benefit case is in focus (e.g. visualize the benefit case through wall posters) Keep an action list and parking lot to maintain focus make sure to follow up afterwards Spend time updating all relevant documents and communicating debrief to all participants Send out high-level communication to the broader audience to share workshop outcome
Tips and tricks Encourage people to speak up about their obstacles in regards to the project upfront ensuring a joint view on why we are changing Potentially have several iterations, while pushing solution design decisions every time Encourage prioritization of solution requirements, rather than building a long "wish list" Use workshop as testing ground for the benefit case directly in the receiving organization
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Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
35
The prepare for change workshop aims to prepare leaders for driving successful implementation and anchor ownership of benefit realization
WHAT & WHY
Purpose
To ensure that leaders are committed to driving change and benefit realization To ensure that leaders understand the implications of the project in their organization (process, system, and people) To ensure that receiving organizations and the project team carefully address key challenges in implementing the new solution
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The workshop should be held just before go-live and focus on helping leaders translate impact and benefit realization into their organization
HOW TO APPLY
Key tasks
Before the workshop Develop purpose and agenda for the workshop, covering benefit case, change implications, etc. Develop workshop script outlining topics and desired outcome on a detailed level
Spend sufficient time on joint discussions to validate and substantiate insights on change implications and benefit targets
Force participants to be very specific and detailed when translating benefits Keep an action list and parking lot to maintain focus make sure to follow up afterwards Spend time on updating all relevant documents and communicating debrief to all participants Send out high-level communication to the broader stakeholder group to share workshop outcome
Tips and tricks Clearly articulate the workshop as a help for the leaders not a way to give them more tasks Allow people to speak up about their obstacles in regards to the project but be strict on spending time on local impact and benefit translation instead of questioning the highlevel benefit case or project Be very concrete when assigning names and end dates to all actions
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Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
39
HANDOVER WORKSHOP
The handover workshop creates a formal point for handing over responsibility for benefit realization to the responsible organizations
WHAT & WHY
Purpose
To ensure that the new way of working and benefit realization are anchored in the business To send a clear signal that project support is closing down, and that the business is now driving benefit realization
Business
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HANDOVER WORKSHOP
The workshop should be based on a fact-based evaluation of progress, and focus should be on project closure rather than defining new actions
HOW TO APPLY
Key tasks
Before the workshop Prepare both project team and business stakeholders to present status of progress Collect quantitative and qualitative facts to evaluate performance as well as available documentation to be shared Share project implementation status Share benefit and survey results Address outstanding issues in joint discussions to enable handover Share all facts and outcomes from the workshop
Tips and tricks Timing of workshop should reflect that most technical issues, etc. have been addressed, so that full handover is actually realistic Engage heavily with relevant stakeholders early on to encourage mindset of a final handover Encourage open and upright discussions but keep focus on creating closure (e.g. clear actions, owners, and end date) If too many issues persist to fully hand over the project, do a "live" update of the exit plan
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HANDOVER WORKSHOP
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Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
43
The change readiness assessment reveals current temperature towards and is used to adapt and differentiate future activities to anchor change
WHAT & WHY
Purpose
To assess the level of knowledge and attitude towards the project and identify change resistant segments To be able to differentiate the magnitude of change activities and communication approach to specific groups according to what is needed To increase change readiness (measuring change is part of the change activities in itself and can ultimately help increase buy-in)
Awareness Awareness
Awareness Something is going on
Interest Interest
Trial Trial
Adoption Adoption
Uncertainty
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The assessment is based on input from key stakeholders and measures change readiness across knowledge, attitude, and behavior
HOW TO APPLY
Key tasks
Collect change readiness input through interviews (suggested 30-60 min) or questionnaire-based surveys Document observations and key findings Discuss results with key stakeholders and identify areas where change activities needs to be adjusted Initiate and follow up on actions
Knowledge
Tips and tricks Make sure to have senior stakeholders endorse the interview and logic behind (potential for resistance among interviewees) Make sure to share outcome with interviewees seeing ones input actively used helps build commitment Use output actively in getting VR on the mgmt. agenda, e.g. by proactively suggesting VR efforts
Behavior Do you feel able to communicate about the project? What have you done in terms of communicating to and motivating your organization?
Attitude What are your biggest concerns? What do you look most forward to? What feedback do you get from your employees? How can you contribute to making the project a success?
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Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
47
The organizational impact overview takes the perspective of a receiving organization when mapping where and how the project will impact
WHAT & WHY
Purpose
To build a shared view on the complexity of the change within the project team and among receiving organizations To take the view of the receiving organization and build a holistic and transparent overview of what it will require to implement the solution successfully To create a fact-based foundation for prioritizing VR efforts to the areas with the greatest impact
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The analysis provides insights used for prioritizing efforts and should potentially be done multiple times throughout the project
HOW TO APPLY
Key tasks
Collect information on changes through interviews with relevant stakeholders in the receiving organization, project team, HR information, etc. Document the information in a detailed table of the changes to systems, processes, and people for all departments and organizations Use the above documentation to create a high-level overview of the change impact to each organization Validate understanding with key stakeholders, re-iterate as needed Leverage overview when planning VR activities
Tips and tricks Force quantification (e.g. 1-5 scale) to calibrate between workstreams, organizations, etc. Conduct analysis as early as possible, even if it means some changes are kept very high level (A 70% version is much better than nothing) Reiterate the analysis multiple times as understanding improves throughout the project Good value in making assessment visual e.g. wall posters, brown paper, etc.
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The mapping shows impact on executional teams, hence BPOs are not shown, but will naturally be impacted by and partly drive change
BCO
Financial Business Design (FBD) Master Data Governance (MDGF) GRC Access Control
ATR
GRC Process Control Inhouse Cash Management (IHC) New General Ledger (New GL) Faster Closing Travel Expense Management (TEM) Time Charter (TC) No direct impact on receiving organization works as enabler for other substreams
PTP
Bunker Terminal Expenses (TE) Vendor Invoice Management (VIM) See detailed substream descriptions to further understand impact
Impact and benefit package | May 2013 | 5
Cost
RTP
ATR Reg
ATR HQ
CR Mgmt
BCO
Benefits
Using predefined user business roles and GRC for access requests (GRC-AC)
Getting a real time view of current status of key controls and identified risks (GRC-PC)
System supported error monitoring (IHC) Using new system during closing (New GL) Super-users, IBM, MLIT, CCC, BPO will not handle MDGF requests anymore (MDGF) Using end-user roles, manual SoD checks and raising tickets in Remedy (GRC-AC) Extracting manual reports (GRC-PC) Manually handling IHB tasks (IHC) Manual adjustment and consolidation of combined APMM and local GAAP (New GL) Analyzing control deficiencies and follow up, resolve control issues (GRC-PC) Handling exceptions for payments, statement postings, etc (IHC) Using standardized closing process (New GL) Extraction of financial reports in SAP using new input variables (FBD)
IHC will imply automation through system changes as well as changes to bank area structure and bank communication (IHC) Going form manual adjustments and complex consolidation of combined APMM and local GAAP to standardized parallel ledgers enabling easier consolidation and local reporting (New GL)
Impacting substreams
FBD
MDGF
GRC-AC
GRC-PC
AtR
CONTINUE
IHC
New GL
TEM
TC
Bunker
PtP
TE
VIM
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Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
51
The individual change impact assessment aims to prepare for leader-led change detailing the impact to individual employees
WHAT & WHY
Purpose
To create transparency on the impact of the new way of working on an employee's daily tasks To enable leader-led change by making change requirements very tangible To enable planning of VR efforts such as training, communication, etc.
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The analysis should ultimately provide a detailed view on which activities to start, stop, and continue for the individual employees
HOW TO APPLY
Key tasks
Conduct assessment of project impact on a functional level by engaging both project team and the receiving organization Develop overview of as-is and to-be process within each function and detail activities to start, stop, and continue Use a detailed template (e.g. in Excel) as a starting point for creating simple overviews to be used for presentation purposes in the receiving organization Use findings to plan training, communication, changes to system access, and updated job descriptions (either directly or through managers)
Tips and tricks Push the analysis to cover a very detailed level of concrete tasks and individual employees (often the need for defining required behavior is underestimated by the project team) Share findings in easy-to-digest formats, e.g. overview of top-3 changes and the consequence in daily work (potentially illustrate findings with actual employee examples) Use this as a tool to make it easier for managers to translate concrete impact down to their team
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Example: SWITCH individual impact overview for Vendor Invoice Mgmt. roles
EXAMPLES
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Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
55
FOLLOW UP SURVEY
The follow-up survey aims to ensure change actually taking place and that end users have the required skills and behavior to realize the benefits
WHAT & WHY
Purpose
To enable a fact-based evaluation of whether people are actually able to carry out successful implementation and realize benefits To identify potential post go-live issues that might require additional VR engagement before project shut-down
The outcome of the survey should be used to assess the immediate success of a project (before benefits materialize) and clarify if additional actions are required
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FOLLOW UP SURVEY
The survey is done after the new solution has been rolled out and provides an early indication of the likelihood of benefits actually being realized
HOW TO APPLY
Key tasks
Define overall scope of the survey Create questionnaire with a number of questions, balancing the need for a detailed understanding and the chance of people actually answering Liaise with project lead or relevant leaders in the receiving organization to send out the survey (include as part of another communication but make sure to reach end users directly) Document results to be used as part of handover, change documentation, SteerCo presentations, etc. Follow up on unsatisfying results to understand the need for mitigating actions in detail
Tips and tricks Give participants the chance to fill in comments at least once in the survey, in particular where they are not satisfied Keep the survey short (less than 5 minutes) and express deep appreciation when sending out the survey in order to raise answer percentage Keep in mind that the survey aims to improve the chance of success not justify our value realization efforts
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FOLLOW UP SURVEY
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Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
59
The handbook aims to support managers in driving benefit realization by helping them set direction and empower their employees
WHAT & WHY
Purpose
To provide a source for guidance and inspiration for bringing the organization through a transition in an effective manner To help managers ensure successful implementation of the solution by equipping them with overviews and tools for engaging their employees and tracking change and benefits
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The change manager handbook provides a clear overview of benefits and changing processes as well as tools for reaching the new way of working
HOW TO APPLY
Key tasks
Evaluate what kind of materials the managers would benefit from in a handbook Develop content for the handbook to reflect three key levers for successful benefit realization: Clear direction: Awareness and understanding of the benefits and project purpose Clarity impact: Overview of global and local impact and changes to daily tasks Right competencies: Required skills to use new solution and realize benefits Deploy the manager guidelines as part of a handover workshop or when the project is shutting down encourage further cascading as relevant
Tips and tricks Push the guidelines towards use in a hard copy, e.g. A5 booklet format (difficult to have everybody read it, but 50% is also a success) Clearly articulate it as a free-to-use source of inspiration rather than a strict set of rules Make the content as concrete as possible, even if it requires several versions to different parts of the organization
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Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
63
STAKEHOLDER MAPPING
Purpose
To clearly identify and understand project stakeholders and stakeholder groups To enable targeted change and communication activities ensuring that all important stakeholders are taken carefully through the awareness-toadoption funnel
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STAKEHOLDER MAPPING
All stakeholders must be included, and the map should be updated throughout the project to reflect developments in attitude or impact
HOW TO APPLY
Key tasks
Identify all stakeholders, including project team members, senior mgmt., receiving organizations, etc. Map the stakeholder groups according to: How much are they impacted by the project? Is their reaction to change positive or negative? Update stakeholder maps regularly
Tips and tricks Make sure to include all identified stakeholders including non-impacted stakeholders who can affect the success of the project in any way
Use the map actively when planning communication, meetings, etc. (e.g. push stakeholder perspective when planning workshops)
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STAKEHOLDER MAPPING
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Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
67
Purpose
To ensure that all stakeholders are handled properly during the project To be able to respond quickly to problematic stakeholders and avoid unnecessary noise To prioritize resources and activities towards stakeholders with the largest need for engagement
Stakeholder engagements
Awareness
Interest Trial
Adoption
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An updated stakeholder plan allows you to plan activities to address different attitudes and react quickly to problematic stakeholders
HOW TO APPLY
Key tasks
For each stakeholder group, outline success criteria for how best to handle its members Plan activities necessary for each stakeholder or stakeholder group to ensure project alignment, removal of barriers, and early handling of issues in order to make the project progress flow Update the stakeholder plan regularly and keep a separate issue management log to be in the loop and be able to react quickly to problematic stakeholders
Tips and tricks Be creative in building powerful ways of reaching out to stakeholders Do not treat all reluctant stakeholders the same way try to understand what their motivation is and then set out tailored actions handle it Some reluctant stakeholders are easier to manage if actions are signed off by senior management use SteerCo actively
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Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
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COMMUNICATION STRATEGY
The communication strategy sets direction and structure for activities to ensure a consistent and well-thought-through experience for stakeholders
WHAT & WHY
Purpose
To ensure purpose-driven communication activities structured around major VR milestones To ensure a clear overview of roles and responsibilities regarding communication To provide a foundation for communicating plan and strategy to senior stakeholders
Which message?
What principles to follow?
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COMMUNICATION STRATEGY
The strategy covers the full timeline of the project and is an integrated part of subsequent communication activities
HOW TO APPLY
Key tasks
Define the objective and high-level requirements to communication in the project Interview person/department responsible for internal communication to assess current communication principles and capabilities in the organization Align scope of major communication tracks (e.g. mass campaigns, mgmt. communication) with other project activities to ensure that all stakeholders are sufficiently engaged Develop a simple presentation with the key strategy takeaways to be used as an introduction when presenting the communication activities
Tips and tricks Keep it simple content of the communication strategy should be self-explanatory with principles that cannot be questioned Liaise with sponsor and other stakeholders when defining the communication strategy Pay attention to the fact that the communication strategy must be clearly communicated to all project members (a prerequisite for a consistent high-quality receiving org. experience)
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COMMUNICATION STRATEGY
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Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
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COMMUNICATION PLAN
The communication plan provides a clear overview of planned communications and ensures that all stakeholders are sufficiently addressed
WHAT & WHY
Purpose
To coordinate planning and execution of all communication activities To ensure that all stakeholders are being sufficiently engaged To be able to inform relevant key stakeholders about planned communication activities and who is responsible for executing them
Video campaign for web page Awareness posters for org. X SteerCo update Pre-go-live e-mail to end users Presentation on leader forum
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COMMUNICATION PLAN
The plan includes a high-level overview as well as a detailed list of activities to be used for execution
HOW TO APPLY
Key tasks
Start out by building a high-level plan addressing the most important deliverables Detail high-level plan into several detailed communication plans per relevant unit (e.g. sub-project, organization, activity, etc.) Create a full mapping of all planned communications (.xls) with a detailed description of the task for upcoming communications including responsibility, timing, etc. Revisit the communication plan continuously, especially if additional stakeholders are identified or project timelines are being moved
Tips and tricks Make sure that the main responsibility for executing on the communication plan is centered with a few people, and that their mandate is clearly communicated (to avoid too much inconsistency and a streamlined recipient experience) Make sure to have a long outlook in the communication plan to avoid too much fire fighting
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COMMUNICATION PLAN
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Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
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KEY MESSAGES
The key message house provides a clear, top-down articulation of a given topic and is used as a starting point for actual communication
WHAT & WHY
Purpose
To enable all communicators to outline a clear and top-down key message to be used for communication To ensure a consistent approach to communication following best practice communication principles
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KEY MESSAGES
Key tasks
Collect key messages through benefit case material and interviews with project members to answer: "Why are we doing this?" "What is it?" "Why should the receiver care?" Share and potentially iterate the master messages with relevant stakeholders to ensure that they are clear and crisp If relevant, use the master message house as a starting point when using external communication vendors for more creative work Update or expand the master message house as the project progresses
Tips and tricks Do not neglect this task, even if key messages are currently clear (getting sign-off on a key message level is a powerful way to create commitment and joint understanding) Ensure that the message house is a guideline for messages, not a strict dictation of wording
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KEY MESSAGES
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Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
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COMMUNICATION EXAMPLES
WORK IN PROGRESS
Standardizing and simplifying Master Data Governance for Financials (MDGF) will ensure a solid and stable foundation to keep track of capital flows in a fast paced environment. MDGF will ensure standardized transparent data and decrease errors and delays in book keeping and book closing processes. Please help us make MDGF successful.
What we price is what we quote is what we book is what we invoice is what we deliver.
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COMMUNICATION EXAMPLES
Go-live "Get ready for go-live" "We are live" "Benefits starting to realize"
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COMMUNICATION EXAMPLES
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Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
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A structured approach to training is needed to ensure that receiving organizations are sufficiently equipped to adopt the new way of working
WHAT & WHY
Purpose
To enable sufficient and structured planning of training activities, customized to the needs of the receiving organization in scope To manage expectations and align on training principles, etc. with key stakeholders before developing training material
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The training approach provides a detailed overview of the planned training activities including modus, timing, and channels used
HOW TO APPLY
Key tasks
Training approach: Identify competence gaps from "before" and "after" for each functional role Evaluate the need for training for each relevant unit (e.g. location, function, role, etc.)
Training plan:
Tips and tricks Be very critical when evaluating the need for inperson training, potential train-the-trainer setup etc. (How big will actual competence gap be?) Place end user training as close to go-live as possible to ensure relevance and focus If possible, leverage existing training structures to ensure strong anchoring Be real upfront in communicating resource pull so that receiving organizations can prioritize accordingly
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Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
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TRAINING EXECUTION
Training execution must carefully balance the need for a basic skill upgrade with more change-oriented education in the new way of working
WHAT & WHY
Purpose
To ensure high-quality training material to maximize outcome of training activities To ensure that training is not only used to increase technical skills, but also educates end users in the new way of working and why we are changing (the change ambassador approach)
Execution of a follow-up skill check to ensure that the training has actually had the desired effect
Content development
Follow-up
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TRAINING EXECUTION
Strong efforts must be put into preparing the different training activities to ensure high quality and effectful training experiences
HOW TO APPLY
Key tasks
Decide what material is needed for each training group and medium (train the trainers, end users) including: Manuals, lists of FAQ, etc. Online course presentations and exercises Classroom presentations Structure potential training sessions around: Introduction with link to benefits, strategy, etc. As-is and to-be process, with screenshots and examples Exercises or lab sessions Follow up on training through skill checks, distribution of training material, etc.
Tips and tricks Do now treat training as a separate task if possible, combine training execution with other stakeholder activities (taking the receiving organization's perspective of what will "hit" the organization) Invite local trainers in the creation of materials to build confidence and ownership along the way not just when handing over material
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TRAINING EXECUTION
Example: SWITCH classroom training agenda for MDGF and user quick guide for TEM
EXAMPLES
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Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
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WORKSHOP SCRIPT
Tools used to properly prepare for stakeholders engagements by being very clear on content, process, and desired outcome
INSTRUCTIONS What and why? A document outlining all elements of the workshop How does it work? Apply before hosting a workshop The workshop script includes purpose and agenda, a participant list, and a detailed description of each element of the agenda Process and desired outcome Tips and tricks Make sure to develop the workshop script well before hosting the workshop Be very explicit about the outcome of all exercises and the purpose of using different tools so that facilitators share a common understanding
Facilitator(s)
Input/material
The script demands thorough preparation for a well-structured and impactful workshop
M 6
T 7
O 1 8
T 2 9
F 3
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S 5
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WORKSHOP SCRIPT
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Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
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To get people to commit to work towards a common goal To ensure joint understanding of signs of success and failure
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YOUR ROLE
To get people to commit to work towards a common goal To ensure that participants understand what you and other participants expect from them during and after the workshop
Materials required -
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YOUR ROLE
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GROUND RULES
Exercise to get participants in the right workshop mode to enable good and outcome-focused discussions
INSTRUCTIONS What and why? Ground rules are a list of rules that the group decided to follow during the workshop How does it work? Use exercise to either dictate rules (e.g. to manage scope of discussions) or involve participants in defining the rules Ask participants to state their key ground rule, write it on a post-it and put it on a flip chart Consolidate and summarize all ground rules in plenum or during the next break Refer back to the ground rules during the workshop to manage discussions To create a common set of ground rules that people feel committed to adhere to Tips and tricks Articulate as the participants' own set of ground rules to make them part of ensuring workshop success Make sure the outcome is visible during the whole workshop, either as a poster or hand-out Do not expect the participants to remember and adhere to the ground rules immediately
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GROUND RULES
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Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
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Duration ~1 hour
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PRIORITIZATION
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PRIORITIZATION
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COMMUNICATION DRESS UP
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COMMUNICATION DRESS UP
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Business case Core story Benefit case Benefit booklet Benefit translation Tracking model & dashboard
Leadership engagement Leadership engagement workshop Solution design workshop Prepare for change workshop Handover workshop Change translation Change readiness assessment Organizational impact translation Individual impact translation Handover & follow-up Follow-up survey
Stakeholder management Stakeholder mapping Planning & issue management Change communication Communication strategy Communication plan Key messages Communication examples Training Training approach and plan Training execution
Facilitation tools Kick-off exercises What does success look like? First signs of success Your role Ground rules Exercises during workshop Core story game Barriers and solutions Prioritization Communication dress-up Wrap-up exercises +++/EBI Key info quiz Commitment cards Heart over mind
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+++/EBI
Exercise to make participants reflect on what has happened during the workshop
INSTRUCTIONS What and why? Daily feedback where participants express what has been positive and what would be improved (Even Better If) How does it work? Ask participants to write positive feedback on one post-it and EBIs on another Ask people to be constructive (rather than focusing on the negative, they should state what could be better) Consolidate all post-its, summarizing the feedback into max five +'s and five EBIs Tips and tricks Recap feedback when starting the next day Make sure that people focus on both content and process Make sure to focus on improving the EBIs, so people feel that they are taken seriously Do not spend too much time on this exercise Do not let participants focus on the EBI part only (use exercise to reinforce the positive momentum created during the day)
Get instant feedback to build on in the next days Force participants to reflect and take ownership for making the workshop a success
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+++/EBI
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COMMITMENT CARDS
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COMMITMENT CARDS
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Example: SWITCH In-house Cash blueprinting workshop & OtC blueprinting workshop
EXAMPLES
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