ANALYSIS ON LAPTOP USING QFD

A case Study on Improving Lenovo ThinkPad X201i 3249J4C.

CONTENT

1 2
3 4

INTRODUCTION METHODOLOGY CASE STUDY

CONCLUSION REFERENCES

1. INTRODUCTION
The purpose: Improve Lenovo ThinkPad X201i 3249J4C laptop. Method: Quality function deployment (QFD) Comparing Lenovo and Sony

 We need to improve the Lenovo ThinkPad X201i 3249J4C laptop according to Customer needs .
Summary sheet of customer investigation
Perception
Investigation project Awareness Lenovo Sony

Speed Weight
Capacity

5 5
5

4 3
4

3 5
3
(5 levels scale) 1=dont attention 5=special focus

 The congruent relationship between the indexes customers care and technique index
The indexes customers care

Technique index

(attractive quality )

Speed

Frequency Memory Material Size Thickness Hard disk

Weight
(attractive quality )

Capacity

 The parameter comparison between Lenovo ThinkPad X201i 3249J4 and Sony X138JC/P(pink)
Hard disk

Frequency Memory

Material

Weight Size Thickness

Lenovo 2.13GHz

2GB

Magnalium 1.44kg

12.1 inch

17.9mm

250G

Sony

1.86GHz

2GB

Mixed mode carbon fiber

780g

11.1 inch

13.9mm

128G

2. METHODOLOGY

QFD : To help transform the customer needs into engineering characteristics for a product or service, prioritizing each product or service characteristic while simultaneously setting the development targets for the product or service.

The House Of Quality

3. CASE STUDY

Step 1

Customer Requirements
Customer requirements

Index level
Speed

Customer satisfaction

Weight

Capacity

Step 2

Planning Matrix
Comparative analysis Improvement goal Key Customer needs rank

Customer Requirements

Importance
Enterprise Else

Improvement goal

Standard increased rate

Commodity characteristic point

Absolute weight

Weigh t

Speed
Weight Capacity

5 5 5

4 3 4

3 5 3

5 5 5

1.25 1.67 1.25

9.375 12.525 7.5

31.9 42.6 25.5

Total

29.4

100

Step 3

Technical Requirements
Technical index Technical requirements Frequency Memory Material Size Thickness Hard disk

Step 4 Relationship Matrix

Technical requirements Customer requirements Hard disk

Frequency

memory

Material

Size

Thickness

Speed

Weight

Capacity

Step 5
Technical requirements Frequency Memory Material Size Thickness

Correlation Matrix
Frequency Memory Material Size Thickness

Hard disk

* *

Hard disk

House of quality

*
Technical requirements Customer requirements
Frequency

Planning Matrix Internal memory Hard disk Comparative analysis Else Improvement goal Improvement goal Standard increased rate Commodity characteristic point Weight

Material

Size

Thickness

Import -ance Enterprise

Speed Weight Capacity Importance% Compara tive analysis Targets Opponent Technique analysis Desired value Quality character design

5 5 5

4 3 4

3 5 3

5 5 5

1.25 1.67 1.25

31.9 42.6 25.5

17.9

11.9

23.9

16.0

16.0

14.3

+
3

=
1

+
1

Setting

Technical requirements
Importance%

Frequency

Memory

Material

Size

Thickness

Hard disk

17.9

11.9

23.9

16.0

16.0

14.3

Targets

Compara tive analysis

Opponent

+
3

=
1

+
1

Technique analysis Desired value

Quality character design

Setting

Technical requirements
Importance%

Frequency Memory Memory Material Material Size Size Thickness Thickness Hard disk Frequency disk

Hard

17.9

11.9

23.9

16.0

16.0

14.3

Targets

Comparative analysis

Opponent

+
3

=
1

+
1

Technique analysis Desired value

Quality character design

Setting

It keeps atof the same level as our rivals' and it andon The Thickness expense and on size disk has research great is influence low will The cost frequency's advancement is Have additional value indifference the patent technology will not make notable to laptop's boost customer's weight. satisfaction. relatively high. Hard to improve in a limited time. performance.

4.CONCLUSION

Improving goals: A thinner and smaller laptop equipped with a bigger capacity.

5.REFERENCES
1. Sullivan LP (1986) Quality function deployment. Qual Prog19:3950 2. Chan L-K, Wu M-L (2002) Quality function deployment: a literature review. Eur J Oper Res 143:463497 3. Cohen L (1995) Quality function deployment: how to make QFDwork for you. Addison-Wesley, New York