Coca-Cola - empowering consumers to cut their own environmental impact

PESTIL ANALYSIS
Political Analysis ` Economic Analysis ` Sociological Analysis ` Technological Analysis ` Legal Analysis ` Environmental Analysis

PESTIL OF COCA COLA

Coca Cola Company and other organizations havetheir own weaknesses and strengths Analyzing the future constraints is an advantagefor the companies PESTLE Analysis is a popular method thatfocuses in the external factors of the business andthe environment

POLITICAL ANALYSIS
Examines the current and potential influencesfrom political pressures n case of regulations, the government has the power toset potential fines for the companies Changes in laws and regulations might affect the book of the company as well as their entry in foreign country Coca Cola continuously monitoring the policies andregulations set by the government

ECONOMIC ANALYSIS
Economic analysis examines the local, national and world economy impact ` The non-alcoholic beverage industry has high sales in countries outside the U.S ` These markets will continue to play a major role inthe success and stable growth for a majority of thenon-alcoholic beverage industry

SOCIOLOGICAL ANALYSIS
Analyzes the ways in which changes in societyaffect the organization such as changing inlifestyles and attitudes of the market ` Consumers from the ages of 37 to 55 are alsoincreasingly concerned with nutrition ` This will continue to affect the nonalcoholicbeverage industry by increasing the demandoverall and in the healthier beverages

TECHNOLOGICAL ANALYSIS
Technology is the main focus of the analysiswhere the introduction and the emergingtechnological techniques are valued ` This creates opportunities for new products andproduct improvements ` The advancement in technology has led to thecreation of cherry coke in 1985

LEGAL ANALYSIS
Legal aspect focuses on the effect of the nationaland world legislation ` The Coca Cola Company receives all the rights applicable in the nature of their business`
Every inventions and product developments arealways going into the patented process

ENVIRONMENTAL ANALYSIS
Environmental analysis examines the local,national and world environmental issues According to the data of the Coca Cola Company,all of the facilities are strictly monitored accordingto the environmental laws imposed by the government

CONCLUSION
With the intensive study of the PESTLE, the company will continue to emerge ` Develop if they manage to find solutions indifferent challenges that the entire organization might face