SIP Project Presentation on

GPS-based vehicle tracking and fleet management solution

Presented by Soumitra Kisku

IAEERS PUNE INSTITUTE OF BUSINESS MANAGEMENT PUNE 2011-2013

Objectives
The followings are the objectives of my research project To know the awareness about vehicle tracking system Measuring customer satisfaction in terms of pricing Identify the potential customers for vehicle tracking system in Pune To know how vehicle tracking system is helping Tours and travels, product, services,

Transporters, Logistics companies, Heavy vehicle owners, Car

showrooms and schools.

SCMC Pvt. Ltd

Product: eZTrack Vehicle Tracking System Versions of eZTrack: Basic eZ220
Higher eZ320 Advanced eZ4200

 What is Vehicle Tracking System?

What are the benefits of vehicle tracking system?

 Applications of Vehicle Tracking System

 Advantage and Disadvantages of Vehicle Tracking System

Research Methodology
Types of research:
Exploratory & Descriptive research

Method of data collection:

Questionnaire Telephonic Interview

Sampling Unit:
Tours and travels, Transporters, Logistics companies, Heavy vehicle owners, Car showrooms, Schools, Cab services

Sample Size:
Internal Customer survey: 18 (12 customers are selected for the analysis) Market research for new customers: 232

Techniques for analysis

Graphical Method

Data analysis and findings

Internal Customer Satisfaction Survey Result
Overall Satisfaction Rate with Product and Customer Service

100% 90% 80% 70% 60% 50% 40% 30% 20% 10%

0% 8.33% 16.67%

0% 16.67%

0% 16.67%

8.33% 16.67%

0% 8.33%

0% 16.67%

0%

41.67% 58.33% 66.67% 33.33% 50% 41.67%

50%

66.67%

41.67%

25%
25% 8.33% Product design & Function Very Satisfied 0% Price 8.33% Customer Support

25%
8.33% Handling of Complaint Average 16.67% Staff's Knowledge 16.67% Product Quality 8.33% Overall

0%

Somewhat satisfied

Somewhat Dissatisfied

Very Dissatisfied

People heard about VTS

% of people heard about VTS 98.71% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Yes No

% of people heard about VTS

1.29%

Yes No. of Respondent In Percentage 229 98.71%

No 3 1.29%

People using VTS

% of people using VTS

92.24% 100% 90% 80%

70%
60% 50% 40% 30% 20% 10% 0% Yes No 7.76% % of people using VTS

Yes No. of Respondent In Percentage 18 7.76%

No 214 92.24%

People knows how VTS can help their business

% of people knows how VTS can help their business
Not exactly 22%

No 17%

Yes 61%

Yes

No

Not exactly

Yes No. of Respondent 131

No 36

Not Exactly 47

In Percentage

61.21%

16.82%

21.97%

Observations

Customers are very satisfied with the product and services. Owners of the vehicles are now very much dependable on tracking their vehicle. Those who are satisfied with the product and services, they are willing to install VTS.

Suggestions / Recommendations:
a) Company should be more customers centric. b) Company should take some initiative to create in depth awareness among their potential customer so that company can easily get new customers. c) Company should also take hard selling technique to sell their product and services. d) Company required more executives to handle the customers and deals. e) Company should provide better services to delight their customers.

Conclusion