Scribd Logo
Upload

Welcome to Scribd!

  • Writing For Different Audiences

    Uploaded by

    sarah_vining
    16 views20 pages
    1. A 300-word pitch for New Scientist on recent research into the link between nutrition and Alzheimer's disease. It proposes exploring the latest findings, potential new treatment approaches, and interviews with researchers. 2. A 300-word pitch for BBC Focus on an upcoming study investigating the impact of school lunches on children's cognition and behavior. It suggests explaining the study methodology, highlighting early results, and interviewing the lead researcher and teachers. 3. A 300-word pitch for The Economist on the economic and social costs of malnutrition and potential large-scale interventions. It proposes analyzing current malnutrition rates, associated healthcare costs, and interviews with aid

    Original Description:

    Original Title

    Writing for Different Audiences[1]

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    1. A 300-word pitch for New Scientist on recent research into the link between nutrition and Alzheimer's disease. It proposes exploring the latest findings, potential new treatment approaches, and interviews with researchers. 2. A 300-word pitch for BBC Focus on an upcoming study investigating the impact of school lunches on children's cognition and behavior. It suggests explaining the study methodology, highlighting early results, and interviewing the lead researcher and teachers. 3. A 300-word pitch for The Economist on the economic and social costs of malnutrition and potential large-scale interventions. It proposes analyzing current malnutrition rates, associated healthcare costs, and interviews with aid

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    16 views20 pages

    Writing For Different Audiences

    Uploaded by

    sarah_vining
    1. A 300-word pitch for New Scientist on recent research into the link between nutrition and Alzheimer's disease. It proposes exploring the latest findings, potential new treatment approaches, and interviews with researchers. 2. A 300-word pitch for BBC Focus on an upcoming study investigating the impact of school lunches on children's cognition and behavior. It suggests explaining the study methodology, highlighting early results, and interviewing the lead researcher and teachers. 3. A 300-word pitch for The Economist on the economic and social costs of malnutrition and potential large-scale interventions. It proposes analyzing current malnutrition rates, associated healthcare costs, and interviews with aid

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 20

    Magazines and Feature Writing

    Emma Weitkamp & Franca


    Davenport
    Science Communication Unit, UWE,
    Bristol
    Housekeeping
    Plan for today
     Introductions
     Magazines
     Pitching
     Planning
    Who are we?
    Your experiences
     Backgrounds?
     What popular writing have you done
    previously?
    Expectations
     Why have you come to this training
    session?
     Please write down three things that
    you hope to achieve by the end of
    this session?
     Do you have a specific idea for a
    story already?
    Objectives for today
     Understand the opportunities to
    present nutrition research in
    magazines
     Explore research needed before
    pitching a feature idea
     Develop a possible feature pitch
     Explore the feature planning process
    Exploring magazines
     In pairs, consider the magazines you
    have been given:
     What types of articles are present in the
    magazines? (e.g. What are the different
    sections in the magazines?)
     How are the articles different?
    Exploring magazines - 2
     Who is the magazine ‘reader’?
     How are the magazines different?
    Publication Readers Frequency Write?
    New Scientist Interested in science, Weekly
    most with university
    level science
    qualifications
    Publication Readers Frequency Write?
    New Scientist Interested in science, Weekly
    most with university
    level science
    qualifications
    Flipside 12-16 year olds Monthly (term
    time only)
    Publication Readers Frequency Write?
    New Scientist Interested in science, Weekly
    most with university
    level science
    qualifications
    Flipside 12-16 year olds Monthly (term
    time only)

    BBC Focus Interested in science, Monthly


    more popular than NS
    Publication Readers Frequency Write?
    New Scientist Interested in science, Weekly
    most with university
    level science
    qualifications
    Flipside 12-16 year olds Monthly (term
    time only)

    BBC Focus Interested in science, Monthly


    more popular than NS
    The Economist Educated audience, Weekly
    interest in current
    affairs/business
    Publication Readers Frequency Write?
    New Scientist Interested in science, Weekly
    most with university
    level science
    qualifications
    Flipside 12-16 year olds Monthly (term
    time only)

    BBC Focus Interested in science, Monthly


    more popular than NS
    The Economist Educated audience, Weekly
    interest in current
    affairs/business
    Time Magazine US publication, educated Monthly
    audience, news
    magazine
    Publication Readers Frequency Write?
    New Scientist Interested in science, Weekly
    most with university
    level science
    qualifications
    Flipside 12-16 year olds Monthly (term
    time only)

    BBC Focus Interested in science, Monthly


    more popular than NS
    The Economist Educated audience, Weekly
    interest in current
    affairs/business
    Times Teachers, primary and Weekly
    Educational secondary
    Supplement
    Eurkea Insert in The Times Monthly
    newspaper, educated
    Exploring magazines - 3
     What opportunities are their to present
    nutrition research?
     How would this research be presented?
    Pitching a feature
    Pitching Exercise
     Write a pitch for a feature article based around a
    piece of research or a subject that you would like
    to communicate.

     Write it with a specific publication (and audience ) in mind

     Write it within a word limit of 300 words (not including


    title)

     Include ideas for accompanying images/pictures and


    interviewees

    You might also like