“Send me a man who reads!

D O YOU read as much now as you did when you first got out of school? International Paper
has conducted a study that compares the reading habits of young interns with very
successful doctors. This is what we found.

We asked 100 interns at leading hospitals how many hours they spent reading magazines
and newspapers during the previous week. Here are the averages: newspapers, 3-5 hours;
medical journals and general interest magazines, 4-9 hours.

An identical survey taken among 100 top ranking doctors—Fellows of the American
College of Physicians—revealed these averages: newspapers, 4.1 hours; medical journals and
general magazines, 4.9 hours. The implication is as clear as print:

Great doctors keep on reading.

New reports of every kind are constantly coming off the press. This information has to
be studied. One day it may save a life.

But doctors read beyond their specialty. They actually spend more total time than interns
do reading general magazines, medical journals and newspapers.

Americans are relearning the importance of reading. Not only for business or profession
but also for personal enjoyment.

The significant ideas, events and personalities of history await you on the printed page.
You become a contemporary of greatness. You meet Shakespeare face to face.

Do you have a library card?

If not, you’re missing the biggest bargain in town: books.

Browse in quiet. Your choice is limitless. A two-volume biography is as free as a slim

book of verse.

Here is another benefit. If you have had trouble finding good books, you can tell the
librarian the names of some works you’ve enjoyed in the past. She will be able to find books of
comparable quality.

Free Reprints. Write Box 5, Education Depart., International Paper, 220 East 42 nd St., New
York 17, N. Y., for free reprints of this advertisement.
© International Paper Company 1961

INTERNATIONAL PAPER
Manufacturers of papers for magazines, books, newspapers . papers for home and office use . converting papers .
papers and paperboards for packaging . labels . folding cartons . milk containers . shipping containers . multiwall
bags . grocery and specialty bags and sacks . pulps for industry . lumber, plywood and building materials

470—International Paper Send Me A Man Who Reads