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The story behind the discovery of a totally new kind of soap

New test-tube triumph helps give your skin

THE BRIGHT LOOK OF HEALTH!

E
VERYONE whose face has ever felt tight as a drumhead after a lathering with toilet
soap . . . or itched uncomfortably after a bath . . . has long been a personal concern to
a group of white-coated Lever Brothers researchers. But in their search for a soap
that could offer healthful cleanliness with comfort, they had to re-formulate toilet
soap—with hitherto unused ingredients—to create the one mild, fragrant, lathery bar that could
offer this skin care.

Laboratory tests, with this totally new kind of soap, proved it cleaned and cleared skin as
no other could. It removed cosmetic film other soap left on skin . . . and left no itchy, drying
soap film on skin.

In tests for mildness, no toilet soap—not even those recommended for babies—was as
mild as the new Lever Brothers triumph. This was no surprise to the scientists responsible for
the new soap. It had three different reasons for mildness so outstanding that this new soap
actually “agrees” with skin:

1. Its alkali balance is more closely akin to that of normal, healthy skin than any other
soap. 2. Its new skin-clearing ingredient, DERMASIL, permits this unusual promise: only this
new soap with DERMASIL helps clean away germs that cause blemishes and does not irritate. 3.
It’s richest in cold cream of any soap.

Aptly named PRAISE, this totally new kind of soap is now available for home use—to
help give your skin the bright look of health! Look for it at your favorite store—the new miracle
of scientific skin care, new pink PRAISE!

Lever Brothers unconditionally guarantees satisfaction or your

full purchase price refunded. ©1959, LEVER BROTHERS COMPANY

334—Praise Bright New Look