Competitive Environment

Simple Competitors
1. Neutrogena
2. Dr. Rashel
3. CeraVe
4. Olay
5. Laroche Posay
6. Ole Henriksen
7. Cetaphil

Brand Point of Parity with Point of Difference with

Simple Simple

Neutrogena Skin care brand Unlike Simple, Neutrogena is

quite pricey

Dr. Rashel Affordable skin care Simple has built better

brand trust and has great
reviews. Simple also offers
products for sensitive skin
with no added chemicals or
fragrances, unlike Dr. Rashel

Olay Skin care brand, Only offers body

moisturisers and bath gels,
unlike simple with a diverse
range of products

Laroche Posay For sensitive skin Simple contains a wider

range of products for the
entire body, laroche
products are for the face

Ole Henriksen Offers multiple Simple products are durable

products range like in plastic packs, unlike Ole
simple - moisturizers, Henriksen that is packaged
face creams, in bottles, making them
sunscreen easily breakable
Cetaphil For sensitive skin Cetaphil products are quite
pricey

Skincare Ingredients used Skin Type

1= no 1= sensitive skin, 5=
chemicals/fragrance, 5= normal skin
chemicals/fragrance
used

Neutrogena 3 4

Dr. Rashel 4 5

CeraVe 2 3

Olay 5 5

Laroche Posay 1 2

Ole Henriksen 3 5

Cetaphil 1 2