ORIFLAME

SKIN CARE GUIDE

 OUR

EXPERTISE
Our skin care expertise comes from almost 50 years of product develop-
ment and advanced skin care research. Today we have 160 scientists, with
diverse technical experience, working together to deliver advanced, high-per-
formance products supported by advanced clinical studies or consumer tests.

We are proud to have 3 highly acclaimed skin care experts. Their insight
into new technology and skin care science helps us bring you quality, high
performance and innovative products.

HOLLY GRENFELL DR. ALAIN MAVON, PHD DR. EMMA KEARNEY, PHD
Dermato-Cosmetic Scientist Skin Research Principal Scientist
European Safety Assessor Institute Director of Clinical Testing

Holly has been work- Alain and his team Emma uses the latest
ing in the cosmetics develop the future technologies to discover
business for over 30 technologies and and understand the
years with extensive patented actives that benefits of skin care on
marketing and techni- power Oriflame’s every layer of the skin.
cal expertise in skin products.
physiology, ingredients,
& efficacy.

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WHAT MAKES OUR SKIN CARE

UNIQUE?
PERSONAL RECOMMENDATION
Our Beauty Consultants will offer
you a personal recommendation
based on your individual skin needs.

SWEDISH QUALITY SCIENCE

We offer you the best of nature and
science- created in Sweden. Being a
Swedish company we guarantee top
quality available for everyone. All our
products are dermatologically tested.

NATURAL ACTIVE INGREDIENTS SCIENTIFICALLY PROVEN RESULTS

Nature has always been our starting point All our products are tested for performance
and a source of inspiration. Natural active and safety. Product claims are supported by
ingredients are in the heart of most of our highly advanced clinical studies or consumer
skin care products. tests, giving you scientifically proven results.

OUR COMMITMENT TO SCIENCE IS EXTENSIVE

• Almost 50 years of advanced skin care research.
• Over 150 clinical and consumer tests conducted per year.
• 160 scientists with technical expertise.
• 7,000 panelists testing our products.

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 TARGETED, INDIVIDUAL

SKIN CARE
We offer you specially developed skin care products,
designed to meet your individual needs.

Our performing skin care ranges fall into two groups:

PERFORMING SKIN CARE

Effective solutions for every day needs.

Skin care solutions designed to offer every
day protection and a milder anti-ageing
approach. The products performance is
validated by consumer tests.

ADVANCED PERFORMING SKIN CARE

Targeted anti-ageing skin solutions

with proven results.
Premium offering including highly
performing ranges providing powerful
anti-ageing solutions. The products
are clinically tested and target specific
skin concerns.

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 4 QUESTIONS
1 RECOMMENDATION
What do you expect from your skin care?
I want performance to improve my appearance
I want advanced performing products with proven results that shows

What is your age group?

20+ 25+ 35+ 40+ 45+ 55+

What is your primary skin concern?

Dull / Tired looking skin
Fine lines / Wrinkles
Firming / Lifting
Uneven skin tone / Dark spots
No concern
These are concerns that primarily our Advanced Performing ranges address, as they are targeted
solutions with proven results. We suggest you always start by recommending those.

What is your skin type?

Normal / Combination Dry
Sensitive Oily
The skin type is not that important when choosing an Advanced Performing skin care range.
Tip: If your customer is not sure of her skin type, use the skin type tester to determine the right skin type.

CHECK LIST – USING THE ANSWERS TO RECOMMEND PRODUCTS

Do you want performing skin care results? Do you want advanced performing skin care?
• I have no specific skin concern • I have a primary skin concern
Refine range based on skin type Refine range based on age
• I have a primary skin concern
Refine range based on age

True Perfection Ecollagen

Optimals Time Reversing Time Reversing Intense
Royal Velvet Diamond Cellular

5
 2 MINUTES
times a day

OUR YOUTH
ENHANCING
SKIN CARE
ROUTINE
Committing two minutes, twice a day on
your skin care routine is essential for
maintaining healthy, younger looking skin.
The Oriflame Youth Enhancing Skin Care
Routine* is an easy to follow four-step routine
designed to maximise the effect of your skin
care, giving you great looking skin at any age.

* The routine is developed for our Advanced Performing brands

but it can be also applied on our Performing brands, like
Optimals. If you cannot find a serum in the Optimals range,
you can use a serum from one of our other skin care brands.

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 CLEANSER
Removes impurities,
STEP 1 make-up and dead skin cells.
CLEANSE
TONER
Removes final traces of
impurities. Prepares skin
for active ingredients.

EYE CREAM
STEP 2 Eye creams are lighter in texture and penetrate easier
into the skin.
EYES
Use an eye cream morning and evening to target
the specific needs of the eye area such as dark circles,
puffiness and wrinkles.
Eye creams are fragrance free to minimise irritability.

SERUMS
STEP 3 The best way to boost the effect of the day and night
cream is to use a serum.
BOOST
Serums contain a higher concentration of active ingredients
that penetrate deeper and faster into the skin.
Use a serum every day under your moisturiser.

DAY CREAM
STEP 4 Finish your morning routine with a day cream to moisturise and
protect the skin against external aggressors such as pollution.
MOISTURISE Apply over face, neck and décolletage for maximum protection.
Avoid the eye area.

NIGHT CREAM
At night your skin is resting and recovering, so it is more
receptive to the powerful ingredients in your night cream.
Apply to clean face after the serum to help restore the skin’s
youthful appearance.

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 PERFORMING SKIN CARE Optimals is our performing range for women who are looking for
everyday hydration, protection and a milder anti-ageing approach.

BRAND & BENEFITS SKIN CONCERN CLEANSE

Skin concern:
ALL OPTIMALS Protection against everyday
environmental aggressors.
No specific concern 25260 Optimals
Foaming Gel
AGES OXYGEN BOOST Fresher, healthier, hydrated skin. Skin type: 200 ml
Normal / Combination skin

Skin concern:
ALL OPTIMALS Protection against everyday
environmental aggressors.
No specific concern
25210 Optimals
Cleansing Milk
AGES OXYGEN BOOST Fresher, healthier, hydrated skin. Skin type: 200 ml
Dry / Sensitive skin

Skin concern:
ALL OPTIMALS Protection against everyday
environmental aggressors. No specific concern
25258 Optimals
Cleansing Gel
AGES OXYGEN BOOST Fresher, healthier, hydrated skin. Skin type: 200 ml
Oily skin

Skin concern:

ALL OPTIMALS Evens skin tone and reduces dark

spots. Skin is protected against sun
Uneven skin tone
Dark spots
Choose Optimals cleanser
for your skin type
AGES EVEN OUT damage and further darkening.

Skin concern:
Dull / Tired looking skin
OPTIMALS Addresses overall first Fine lines Choose Optimals cleanser
30+ SKIN YOUTH
signs of ageing.
Eye concern:
Fine lines
for your skin type

Dark circles

Skin concern:
Firming
OPTIMALS Firmer, smoother skin with
Wrinkles Choose Optimals cleanser
40+ SMOOTH OUT
improved elasticity and
reduced wrinkles. Eye concern:
for your skin type
Wrinkles
Firming

Skin concern:
Firming
OPTIMALS Firmer, more defined Wrinkles Choose Optimals cleanser
55+ VITAL DEFINITION
face contours. Eye concern:
Wrinkles
for your skin type

Firming

NATURAL SKIN CARE – Ecobeauty is our most natural certified offering providing moisturisation and some mild anti-ageing

Skin concern:
ECOBEAUTY Certified natural anti-oxidant Dull / Tired looking skin Choose Optimals cleanser
ALL for your skin type
AGES range. Prevents signs of ageing. Eye concern:
Fine lines

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How to choose: There are 5 sub ranges in this brand. Oxygen Skin Youth, Smooth Out and Vital Definition include moisturisation
Boost and Even Out is for all ages and provides moisturisation and overall anti-ageing properties – choose based on your age.
– choose based on your skin type or skin concern. Ecobeauty is our most natural certified skin care brand. It’s for
all ages. Choose by skin concern.

TONE EYES MOISTURISE

25196 Optimals 25197 Optimals

26000 Optimals Oxygen Boost Oxygen Boost
Balancing Toner Day Cream Night Cream
200 ml 50 ml 50 ml

Eye concern:
Puffiness 25195 Optimals
26001 Optimals 25194 Optimals
Soothing Toner Dark circles Oxygen Boost Oxygen Boost
200 ml Day Cream Night Cream
50 ml 50 ml

25262 Optimals 25198 Optimals 25199 Optimals

Purifying Toner Oxygen Boost Oxygen Boost
200 ml Day Cream Night Cream
25264 Optimals 50 ml 50 ml
Seeing is Believing
Eye Cream
15 ml

25206 Optimals 25207 Optimals

Choose Optimals toner Even Out Even Out
for your skin type Day Cream SPF 20 Night Cream
50 ml 50 ml

Choose Optimals toner 25265 Optimals Skin Youth 25200 Optimals 25203 Optimals
for your skin type Eye Cream Skin Youth Skin Youth
15 ml Day Cream SPF 10 Night Cream
50 ml 50 ml

Choose Optimals toner 25266 Optimals Smooth Out 25205 Optimals 25204 Optimals
for your skin type Eye Cream Smooth Out Smooth Out
15 ml Day Cream SPF 10 Night Cream
50 ml 50 ml

Choose Optimals toner Choose Optimals Smooth Out 25208 Optimals 25209 Optimals
for your skin type Eye Cream Vital Definition Vital Definition
Day Cream SPF 10 Night Cream
50 ml 50 ml

Choose Optimals toner 23407 Oriflame 23404 Oriflame 23406 Oriflame

for your skin type Ecobeauty Ecobeauty Ecobeauty
Smoothing Eye Cream Smoothing Day Cream Smoothing
15 ml 50 ml Night Cream
50 ml

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 ADVANCED PERFORMING This is our premium range offering highly performing products
with powerful anti-ageing solutions. The products are formulated
SKIN CARE to treat specific skin concerns.

BRAND & MAIN BENEFITS SKIN CONCERN CLEANSE

Skin concern:
Choose Ecollagen cleanser Choose Ecollagen toner
Dull / Tired looking skin
TRUE PERFECTION
25+ Improved Radiance, Tone, Texture
Eye concern:
Fine lines
Dark circles
Puffiness

30139 Ecollagen
Skin concern: Skin Perfecting
30141 Ecollagen Toner
Fine lines
ECOLLAGEN Wrinkles
Foaming Gel Wash
200 ml
200 ml

35+ 33% Wrinkle Reduction* Eye concern: 30140 Ecollagen

Triple Cleanser
Dark circles
Fine lines 200 ml

Skin concern:
Wrinkles
Dull / Tired looking skin
TIME REVERSING Uneven skin tone
45+ SKINGENIST TM Dark spots 25261 Time Reversing
SkinGenistTM
Choose Ecollagen toner
Eye concern:
Look up to 8 years younger** Multi Cleanser
Dark circles
150 ml
Deeper wrinkles
Crow’s feet

Skin concern:
Deeper wrinkles
Dull / Tired looking skin Choose Time Reversing cleanser Choose Ecollagen toner
TIME REVERSING Uneven skin tone
55+ INTENSE
Dark spots
Eye concern:
The perfect solution for post menopausal skin Dark circles
Deeper wrinkles
Crow’s feet

ADDITIONAL SOLUTIONS – these brands offer more specialsed solutions

Skin concern:
Firming / Lifting 22421 Royal Velvet 22423 Royal Velvet
Creamy Cleansing Milk Soothing Toner
ROYAL VELVET Eye concern: 200 ml 200 ml
40+ Smoother, younger looking skin
Dark circles
Fine lines
Crow’s feet

Skin concern:
Wrinkles
Dull / Tired looking skin
DIAMOND CELLULAR 21339 Diamond Cellular

40+
Uneven skin tone Micellar Solution Cleanser
Radiance and all signs of ageing 200 ml
Eye concern:
Dark circles
Crow’s feet

10 * Clinical tested over 12 weeks on 31 women ** Consumer self-grading after 4 weeks using day + night cream
They contain highly innovative technologies and the results are How to choose: Select the range that is most suitable for
proven by clinical studies and consumer tests. your age and skin concerns. Skin type is not as important.

EYES BOOST MOISTURISE

30874 True Perfection 30873 True Perfection 30871 True Perfection 30872 True Perfection
Refreshing Miracle Perfecting Serum Perfecting Renewing Night Care
Eye Illuminator 30 ml Day Moisturiser 50 ml
15 ml 50 ml

26690 Ecollagen 26685 Ecollagen

Overnight Wrinkle Correcting
26687 Ecollagen Skin Perfector Day Cream SPF 15 26686 Ecollagen
Wrinkle Correcting 30 ml 50 ml Wrinkle
Eye Cream Correcting
15 ml 30030 Ecollagen Night Cream
30028 Ecollagen 50 ml
Wrinkle Correcting Wrinkle Correcting
and Lifting Serum Day Cream Light
30 ml 50 ml

24217 Time Reversing

SkinGenist™
24665 Time Reversing Day & Night Essence
30 ml 24181 Time Reversing 24184 Time Reversing
SkinGenistTM SkinGenistTM SkinGenistTM
Eye Cream Day Cream SPF 15 Night Cream
15 ml 50 ml 50 ml
24189 Time Reversing
SkinGenist™
Instant Smooth Capsules
30 pcs

24667 Time Reversing 30836 Time Reversing 24185 Time Reversing 24188 Time Reversing
Intense SkinGenistI ITM Intense SkinGenistI ITM Intense SkinGenistI ITM Intense SkinGenist I ITM
Eye Cream Rejuvenating Face & Day Cream SPF 15 Night Cream
15 ml Neck Serum 50 ml 50 ml
30 ml

22817 Royal Velvet

Lifting Elixir
22815 Royal Velvet 22424 Royal Velvet 22814 Royal Velvet
30 ml
Firming Eye Firming Day Cream Repairing Night Cream
Contour Cream SPF 15 50 ml
15 ml 24547 Royal Velvet 50 ml
Ultra Firming Capsules
28 pcs

22419 Diamond Cellular Choose Ecollagen Wrinkle 13659 Diamond Cellular 18437 Diamond Cellular
Multi-Perfection Correcting and Lifting Serum Anti-Ageing Cream Night Restorative
Eye Treatment and Overnight Perfector 50 ml Treatment
15 ml 30 ml

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T I P S AND

Oriflame Global e-Commerce, Fulachstrasse 10, 8200 Schaffhausen, Switzerland. www.oriflame.co.uk www.oriflame.ie
A DV I C E
• Always recommend your customers to use products from
the same brand, as these have the same underlying technology and
are formulated to work in synergy. Moreover, in order for them to
experience the difference in their skin, it is important to use the
routine for at least 6 months.

• Weather and environmental changes directly affect the balance of

our skin – either by accentuating an existing problem or causing new
ones. Therefore we suggest that you adapt your routine accordingly. For
example, if you have normal/combination skin but your skin tends to dry
out in the winter then try a range suitable for dry skin.

• Protecting your skin from the sun’s harmful rays is a vital part
of your daily skin care routine. Most of our products have SPF
protection. However you should always use additional protection
from our Oriflame sun care portfolio, when necessary.

code: 114884.1 © 2015 Oriflame Cosmetics SA

YOUR DREAMS – OUR INSPIRATION TM