The above images are the absolute representation of the vegan objective of the brand.

ISNTREE is
specifically interested in the production of skin care ingredients that is of concern to the consumers while
maintaining safe environment for all creatures, specifically animals.
 BRAND MANIFESTO
ISNTREE is a cosmetic brand driven by the mantra: Safe, Effective, Friendly. It thrives on some set
beliefs which include excluding ingredients that are derived from animals, improving sustainability by
producing eco-friendly products, consistently renovating products through customer suggestions and
evaluations. Isntree has expanded and now have online and offline shops in 40 countries across seven
continents. This is in accordance with their vision of becoming a global brand over K-beauty. These
improvements are carried out by renowned and highly vast scientists who ISNTREE believes to be
“People who do things complicatedly”. The consumers’ interests are essential to the brand which is why
ISNTREE has promised to solve skin problems worldwide with sincerity and honesty. Finally, to
reinforce its interest in sustainability and developments, it runs campaigns for the underprivileged while
also donating beauty products.

BRAND IDENTITY: THE BREAKDOWN

THE LOGO

The brand logo is designed with the image of a clean island, a leaf of nature and the aspiration of growing
with consumers and bearing good fruits. The name was coined from the words- ISland, Nature and Tree.
Distinctly, this logo combines letters from vegan, naturally embellished meaningful words to portray the
essence of the brand which is the unquenchable passion to produce nature-derived products. Even though
distinctive, if later in the future the brand decides to veer into other strands of production that are not
nature driven, this logo will not suffice or cater for it.

LOOK AND FEEL

Just like the tagline: Easy entry into active green, the colour palette is simply GREEN. The colour
specifically distinguishes the brand from the others while still maintaining its core values. The colour
stimulates and communicates, extensively, the identity of this brand.

TYPOGRAPHY

The brand name and logo designed in San Serif, augmenting the simplicity the brand upholds particularly
in the arena of producing soothing ingredients such that consumers do not get irritation or exposure to
harmful skin care products.

PHOTOGRAPHY

Photography, which is an essential tool usually used to drive brand essence, is expansively utilized to
communicate the core values, in collaboration with the style of typography employed. This is apparent in
the way erudite is displayed through the quality of pictures available on the website and in the packaging
of the products. In other words, true effects exists in the colouring and editing of the rather simple but
exotic brand, as well as succinctly expounding the qualities of the brand.