INTERNATIONAL MARKETING

Department of Post Graduate Diploma in Management

Institute of Management

NEW DELHI INSTITUTE OF MANAGEMENT

Specialization: Marketing and Digital Marketing

October 2020

PREPARED BY-
KUNAL SAINI (19209)
 COMPANY INTRODUCTION

Jeunesse Launch at 9:00 PM September 9, 2009 in many cultures the number 9

represent log activity which reflects the founders’ desire to create a legacy
company with staying power in the direct selling

Jeunesse Global (Jeunesse) is an American multinational beauty and wellness

brand based in Florida. The company’s products are geared towards youth
enhancement and include a combination of beauty and health-oriented products
that make up the Youth Enhancement System (Y.E.S.).

Products

Supplements
AM & PM Essentials

AM & PM Essentials are dietary supplements designed for daily intake. These Essentials are
doctor approved, with comprehensive formulas and high-quality ingredients.

FINITI

FINITI is the most advanced dietary supplement offered by Jeunesse Global. Formulated to

provide overall support for body health, FINITI includes purslane extract, palm fruits,
fucoidan, and several other ingredients to promote health through regular intake.

M1ND
M1ND is a dietary supplement designed to aid in mental processes such as memorization,
word recollection, and cognitive function. The key ingredients, including L-Theanine and
Silk Protein Hydrolstate, have been backed by clinical trials in their benefits to mental
function.

MONAVIE

MONAVIE is a drink which includes 19 fruits and plant-derived glucosamine. It is designed

to help support join mobility, flexibility, and healthy range of motion. The drink contains no
artificial color, flavor, or sweeteners, and is designed to be taken twice daily.
Marketing Strategies

1. Product:
Jeaunesse focus on how to design, develop and manufacture its products in an attractive way
to satisfy the particular needs of society at large. The product range that Jeaunesse Skin has to
introduce are Sunscreen Lotion, Jeaunesse Matte Effect Purifying Face Wash, Jeaunesse
intense body milk, Jeaunesse Pure Defence detoxifying facial wash. Also, Jeaunesse has a
wide range of colour cosmetics products that offer visible results to this vast range to glam up
the look.

2. Price:
This is the second component of the marketing mix and the company can determine it based
on different economic factors and production and marketing costs. Price is what customers
actually pay in the marketing mix for the product. Jeaunesse has fairly priced its products to
Indian customers in the country. Indian females are price conscious and want value for
money and also spend wisely.

They avoid experimenting and therefore take into account the above. Jeaunesse always
ensures that it delivers right product at the highest quality at the lowest possible price, leaving
its rivals behind.

3. Place:

Customers always prefers to buy the required product from the nearest place where it is
located. It is believed that Place in marketing mix is viewed as distribution channel and cover
physical store as well as internet virtual store. Jeaunesse promoted two categories of
distribution channels. They are:

Prestige-Department stores, which include specialty stores and chain department stores.
 Broad-Food stores, which include cosmetic discounter, warehouse clubs, and mass
merchandisers.
Jeaunesse has realized that it has to promote a product range that addresses the
beautification needs
of not only adult women, but also teenagers in today's context. It has someone's product
personality that takes care of customers and their need for beauty.

4. Promotion:

The fourth element of the marketing mix includes the way marketers communicate to
express brand message in a marketplace. There are different methods of promoting product
through word of mouth, sampling, advertising, and point of purchase.
 Swot Analysis

Constructs Features
Strengths of  Good brand of Indian relevance
cosmetic products of  Strong capacity for R&D, well connected to company.
Jeaunesse  Integrated supply chain and well distributed production units.
 Cost savings potential.
 Access to the global technology resources of Unilever and
discuss best practices with others
Weakness of  The price of Jeaunesse product is very high for Indian
cosmetic products of customers.
Jeaunesse  The range of quality of its products varies.
 Dropping lame salon quality.
Opportunities for  Brand growth by increasing usage depth and frequency across
cosmetic products of all categories.
Jeaunesse  Improving customers to fresh levels of quality and efficiency
through innovation.
 Brand image building through collaboration with top Jeaunesse
fashion designers.
Challenges for  Aggressive local and multi-national cut-throat competition.
cosmetic products of  Falsified perception products in rural and small-town limits.
Jeaunesse  Long-term non-existence of brand image
Competitive Analysis

Jeaunesse, is a famous cosmetic brand. It produces a wide range of products which inspires

every woman to express the unique beauty thereby making them realize the strength of their
beauty.
It innovates continuously on various products to offer huge world-class cosmetics, beauty
salons, and skin care products. It combines international cosmetic technology with a deep
understanding of the needs of an Indian woman.

It also provides the consumers complete beauty products that suit many Indian skin tones.
Jeaunesse has created its visibility in the market through high-end beauty parlors or salons,
and through various fashion events’ sponsor.

S.No Name of the Established on Founder Annual

Company Turnover
1 Lotus 1993 Kamal Passi $1.7 M
2 Biotique 1984 Vinita Jain $ 3.3 M
3 L’Oreal 1909 Jean-Paul Agon $31.1 B
4 Shahnaz Husain 1970 Shahnaz Husain $37.7 M
5 Maybelline 1915 Thomas Lyle $95 M
Williams