INTERNATIONAL MARKETING

Department of Post Graduate Diploma in Management

Institute of Management

NEW DELHI INSTITUTE OF MANAGEMENT

Specialization: Marketing and Digital Marketing

September 2020

PREPARED BY-
KUNAL SAINI (19209)
 SWAROVSKI

Swarovski is an Austrian producer of glass headquartered in Wattens, Austria,

and has existed as a family-owned business since its founding in 1895 by Daniel
Swarovski.
The company is split into three major industry areas:
The Swarovski crystal Business, that primarily produces crystal glass, jewelry
and accessories; Swarovski Optik which produces optical instruments such as
telescopes, telescopic sight for rifles, and binoculars; and Tyrolit, a manufacturer
of grinding, sawing, drilling, and dressing tools, as well as a supplier of tools and
machines.
Today, the Swarovski Crystal Business is one of the highest grossing business
units within Swarovski, with a global reach of approximately 3,000 stores in
roughly 170 countries, more than 29,000 employees, and a revenue of about 2.7
billion euros (in 2018).
Swarovski Products
1. Glass Structures
2. Miniature
3. Jewelry
4. Rhinestones
5. Home décor
6. chandeliers

Marketing Strategy
A Marketing Strategy alludes to a business' general approach for arriving at
forthcoming shoppers and transforming them into clients of the items or
administrations the business gives. A promoting system contains the
organization's offer, key brand informing, information on track client
socioeconomics, and other elevated level components.
 Marketing Strategy of Swarovski post covid

Understanding the context

Product
Competition
Market Geography
Client
Channels

Customers

Post Covid Strategy

1. Use social Media / E-commerce

You can't ignore social media. That's where all the so-called magic is
occurring. Some businesses are built solely on the backs of social media.
It are often intimidating initially. Sure. But as you build momentum, you
will find posting on social media to urge easier and easier over time.

Company can make paid ads or campaign to succeed in out their audience,
all showcase their product on digital Platform, in order that they can
generate leads from their then we connect them into customers.

Company also use E-commerce website to sale its product, because of this
pandemic situation people are more preferring online website rather to go
showroom or company outlets to buys the product, Amazon is the globally
trusted site in e-commerce company can use this one for sale and increase its
market share.
2. Create Video tutorials
One of the foremost effective ways to urge the word out on your business
is to make video tutorials. Teach people something useful. Walk them
through it. Hold their hands. Step-by-step tutorials are all the craze. the
higher you're at this, and therefore the more value you provide, the
quicker you'll boost your visibility, and ultimately, your sales.

Today, YouTube is that the second largest program within the world
behind Google. Whenever someone wants to find out something visually,
they head there.

Swarovski have many product like Watches, Jewels, Accessories , Decoration

so these product , company want a product demonstration or a product display
because Swarovski is a luxury brand before buying the product people , try it
first, and check whether is go with their personality or not,

3. Leverage influencers

Want to get the word out there and boost your visibility on social media
without taking years to build the audience? Then you Should certainly
leverage influencers. But the key is to find the right influencer. You don't
have to go with influencers with millions of followers. You could opt for
micro-influencers with tens of thousands or even a hundred thousand
followers.

Company choose celebrity as an influencer to target their audience If your

sales systems and products are in place, then this makes sense. If you have an
offer that's clearly converting, and it's simply about more visibility, then this
is likely the right marketing strategy for you right now. Assess the situation
and reach out to influencers and gauge their pricing. Do small tests and see
what works, then scale.
We can choose Dwayne Johnson as influencers or ambassadors. He globally
famous and meet company positioning statement.

Swarovski Ambassadors
Raw talent, natural elegance, unlimited spirit. Our brand ambassadors include
actors, athletes and A-listers from the world over. Meet the faces of
Swarovski.

4. Use LinkedIn the right way

Why not take the time to introduce your business. Link that to your Company
page description. This is an easy way to passively market your business, and
when it's done right, it can lead to shocking results.

If you have lots of connections on LinkedIn and you're not really posting on
there, start immediately. You can reach a large audience, especially when
your posts go viral. This is a great place to convey the entrepreneurial journey.
Talk about your challenges and tell stories. The more effective your stories,
the larger your potential reach when you go viral
LinkedIn is a platform for professional and Swarovski have a great product
range in formal watch LinkedIn is great Platform to target this market
segment.

5. Create an affiliate Program

Most people don't understand the power of affiliate marketing. Affiliates can
provide massive fuel for growth. But approaching the right partners isn't
always that easy. You have to have good conversion if you want the bigger
affiliate to take you seriously.
Affiliate help you in selling a product—educating customers. You don’t have
to worry about the harder tasks, like developing, supporting, or fulfilling
the offer.