NAME- GURSIMAR KHERA

SEMESTER- 1
SUBJECT- PROFESSIONAL & BUSINESS
COMMUNICATION
SUBMITTED TO- MS. SAMIKSHA JAIN SHARMA
ENROLLMENT NO- A2000422022
 CONTENT

S.NO TOPIC
1. ABOUT THE BRAND
2. PRODUCTS
3. VISION & MISION
4. LOGO OF THE BRAND
5. RECENT ADVERTISEMENTS
6. PROMOTION ON SOCIAL MEDIA
 DOVE

ABOUT THE BRAND

Dove is an American personal care brand owned by the British

multinational consumer goods company Unilever. Dove products are
manufactured in countries around the world.
The products are sold in more than 150 countries and are offered for
both women, men, and babies. Dove's logo is a silhouette profile of
the brand's namesake bird. Vincent Lamberti was granted the original
patents related to the manufacturing of Dove in the 1950s, while he
worked for Lever Brothers.
Products include: antiperspirants/deodorants, body washes, beauty
bars, lotions/moisturizers, hair care, or facial care products. Dove is
primarily made from synthetic surfactants, vegetable oils (such as
palm kernel) and salts of animal fats (tallow). In some countries,
Dove is derived from tallow, and for this reason it is not
considered vegan, unlike vegetable oil based soaps. The Dove
Campaign for Real Beauty is a worldwide marketing campaign
launched by Unilever in 2004 aiming to build self confidence in
women and young childrenDove products are manufactured in
countries around the world. . Dove Individuals - Dove Caramel -
Dove Caramel Liaison - Dove Milk Chocolate Large Bar - Dove Dark
Chocolate Large Bar - Dove Extra DarkВ .Ivory (French: Savon
dIvoire) is a flagship personal care brand created by the Procter and
Gamble Company (PandG), including varieties of white and mildlyВ .
IT'S PRODUCTS

Dove provides variety of products like-

a) In washing and Bathing-
 Beauty bars in various fragrances

Dove got women to experience the ‘real’ Dove difference,

with the Face Test campaign. Thousands of women across
the country put their soap, and Dove, to the test. They all
had the same answer – Dove made their skin soft.

 Bodywash

b) Skincare
c) Antipersiperant deodorants
Your delicate underarms need tender care. Try the New Dove
Deodorants with ¼ moisturising cream. Choose from 3 variants
– Original, Silk Dry and Clear Touch, for visibly softer,
smoother underarms, 24-hr protection from sweat and odour.

d) Hair Care

Dove launched its hair care range in India in 2007, and became
the fastest growing shampoo brand in the country. It’s highly
conditioned formulation delivers the moisture promise of Dove.
The range includes Daily Shine, Dryness Care, Dandruff Care,
Hair Fall Rescue, Intense Repair Therapy, Nourishing Oil Care
and Color Rescue.
 VISION AND MISSION

The Dove Self-Esteem Project was created from a vision where

beauty is a source of confidence, not anxiety. They’ve reached
over 20 million young people with self-esteem education, together
they can reach 20 million more.
Their mission is to ensure that the next generation grows up
enjoying a positive relationship with the way they look – helping
young people raise their self-esteem and realise their full
potential. 
They’ve partnered with leading experts in the fields of psychology,
health and body image to create a programme of evidence based
resources including parenting advice to help young people form
healthy friendships, overcome body image issues and be their best
selves.
They are dedicated to helping the next generation of women
develop a positive relationship with the way they look, helping
them to raise their self-esteem and realise their full potential.
 LOGO – DOVE

 It is associated with peace and the beginning of a new life,

as well as messages of love, ease, and freedom. The bird
symbolizes purity of the soul, openness, and hope.

 The dove logo is chosen by charitable and social

organizations, medical centers, manufacturers of beauty
and health products, and religious institutions.

 This kind of logo will suit brands that want to achieve

customers’ warm and good associations with the company.

 The famed logo “Dove of Peace” was created for the

World Peace Council after the Second World War. For this
event, Pablo Picasso painted a bird carrying an olive
branch. The cosmetic brand Dove has a modern logo with
the silhouette of a dove on it. 

 The Presbyterian Church also has a drawing of a flying

dove encrypted in its famous logo. The silhouette of a
flying dove is depicted on the Dove Healthcare logo. The
symbol of the Dove Nest Group, a company specializing
in staff training, resembles a bird made of paper (in the
style of origami).
COLOR SCHEME OF THE LOGO
The colour scheme of the dove logo depends on the brand
style. The logo with this bird, depicts white or fair doves.
This colour scheme enhances the positive perception of the
picture. The mood of the logo depends on the position of
the depicted bird.
The logo of Dove depicts simplicity, beauty, elegance,
love and freedom.
 RECENT 2 ADVERTISEMENTS
OF DOVE

1)#HarbodykoPyaarkahaq
The campaign is to promote women’s self-esteem. This time,
the Unilever personal care brand is casting its gaze on body
positivity and self-love. Called “Har Body Ko Pyaar Ka Haq”,
the campaign’s 30-second ad tells us the story of Diksha, a
content creator who faced social media bullying because of her
body weight.
 She reveals people told her to lose weight before posting
photographs of herself. When asked what she’d like to say to her
body, we see her beam with self-love for her body and herself.
The campaign promotes the idea of self-love, despite your
looks and body weight. This campaign of dove was a huge
success for spreading positivity among it’s viewers.

2)#Stopthebeautytest
Last year, Dove began an initiative #StopTheBeautyTest urging
the country to confront how beauty biases are amplified during
the process of finding a life partner. The campaign showcased
how the remarks deeply impacted the self-esteem of prospective
brides.  
The brand also launched a full-page print ad in newspapers urging
people to change the definition of beauty and pledge to
#StopTheBeautyTest. 
Through the caption for the brand film, Dove India stated, “Her
face and body are not your mark sheet. The biggest test Indian
girls face in their school years is the beauty test. Dove says
#StopTheBeautyTest.”
The brand urges society to place emphasis on in-classroom
education, instead of seeing young girls from the eyes of a
prospective groom. 

Madhusudhan Rao, Executive Director, Beauty and Personal Care

for Hindustan Unilever, opined, “Over the last 10 years, with the
Dove Self-Esteem Project, we are working towards a vision where
beauty is a source of confidence, not anxiety. We want to
empower young girls to rise above the unjust beauty report cards
given to them and be confident in their own skin.”
Dove launched both of the ad campaigns on digital platforms.
They promoted it on various social media platforms like
Instagram, Facebook, Twitter etc. They also displayed it on You
tube ads.

 We care about how we make our products and what goes into them, about the
impact we have on our planet and how we can strive for a better, more s
 PROMOTION ON SOCIAL MEDIA

 #Harbodykopyaarkahaq

INSTAGRAM-
FACEBOOK-
TWITTER-
YOU TUBE-

 #Stopthebeautytest

INSTAGRAM-
FACEBOOK-

TWITTER-
YOUTUBE-

Dove started its life in 1957 in the US, wi