Market Segmentation on my most loved brand - Simple

Demographics segmentation
Simple is a consumer goods brand that produces a wide range of chemical free
skincare products, particularly for people living in busy cities like Lagos Nigeria
with sensitive skin. Their products range from sunscreens, body washes, to body
lotions, and face creams and can be found mainly in supermarkets and stores
within Lagos.
Simple products have no chemicals, or fragrance that could irritate the skin,
making it suitable for people of all ages, but mostly for middle aged adults who
are most prone to skin related issues from sun exposure.

Psychographic Segmentation (Values, Attitudes and Lifestyles)

I have sensitive skin so finding a product that won’t irritate my skin is paramount
for me when shopping. Simple capitalises on this fact. Not only are their products
suitable for sensitive skin, they are also pretty affordable so you don’t have to
break the bank to get them, and they come in nice portable packages/sizes at a
supermarket nearby.

Behavioural segmentation (Purchase and Usage behaviour)

I would say that Simple focuses on people who are more inclined towards natural
and organic cosmetic products, and consider price and brand trust from reviews
while purchasing beauty/skincare products, they also target individuals who
prefer buying products in stores and supermarkets, that way they are able to see
the details/ingredients in each product before purchase.
They also understand that people who have sensitive skin are Interested in skin
care products with labels such as "all natural, paraben free, not tested on animals,
cruelty-free, and sulphate free, and you can see these clearly on all their product
packaging.

Simple products typically last for a month, so their target would be people who
use skincare products daily, meaning they have to restock at the end of the
month.

Needs and Motivations

The people who use Simple Products do so because of how kind the products are
to the skin. They are certain that there are no chemicals, or fragrances that could