1.

What is the problem we are trying to solve and opportunity we are looking to

capitalize on

By introducing an online platform for the organic products, the business will be able

to reach two target audiences: those who invest in quality skin care products and those

who buy makeup. This will almost double the market size and potential customer base

and result in a high profit margin because customers who are concerned about their

skin care will choose cosmetics that contain ingredients that are good for their skin,

and those who are looking to buy makeup will select the product that offers the

greatest value and benefits. The cosmetics sector is expanding daily, and new small

enterprises are trying to have a foothold in it by developing new goods and bringing

them to market through distinctive characteristics and attributes.

2. Urgency and benefits

All ages will be able to connect with online stores. Since the majority of people in this

day and age prefer visual displays, our online stores will be made to provide

consumers with a quick overview of our products. The company will connect with all

of its potential clients over the internet. The product will be given to all beauty

bloggers and influencers so that they can write reviews and draw in clients. Customers

can communicate with each other and freely express their thoughts via the internet.

Furthermore, client endorsements and comments will be posted on our website for

clients to peruse and make judgments quickly.

3.

4. Passion: why we care about this idea

The business wants to give its clients value by providing them with vegan, cruelty-

free, and organic cosmetics created with organic materials. Our commitment and

enthusiasm are demonstrated by the way we've integrated e-commerce with small

businesses to support them in providing healthy products—something most cosmetic

brands do not necessarily consider. With its premium products that are dermatologist-

tested and fit for all skin types, the company will provide its customers with an

exceptional value. The items are created using organic, natural, and herbal elements

that will help our clients in the long run by healing and renewing their skin in addition

to providing them the look they want. The majority of cosmetic firms produce goods

with ingredients that are not only bad for the environment and society at large, but

also bad for the skin itself, increasing the risk of allergies, chemical reactions,

irritation, redness, and even skin cancer. It will be beneficial for our customers' health

and the environment to replace all of these chemicals with natural, organic items.

Furthermore, all customers who care about the quality and health of the items they eat

will find it easier to access the services with the integration of online services.