MARKET

INTEGRATION
Padua, Leanne Mae M.
Francisco, Lester John G.
Esguerra, Edward Jan
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  It is a process which refers to the expansion of firms by
consolidating additional marketing functions and activities under
a single management. (Kohls and Uhl)
 It is the fusing of many markets into one.
 Occurs when prices among different locations or related goods
follow similar patterns over a long period of time.

WHAT DOES MARKET INTEGRATION MEANS?

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  It refer to circumstances in which the prices of related goods and services
sold in a defined geographical location also begin to move in some sort
of pattern to one another.
 Example: Establishment of wholesaling facilities by food retailers and
the setting up of another plant by a milk processor.

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Types of MARKET INTEGRATION

 Horizontal Integration

 Vertical Integration

 Conglomeration

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 Agricultural revolution and
Industrial Revolution

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 Transport Revolution

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 Suez Canal

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 Socialism and Capitalism

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 Information Revolution

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 Global Corporation

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 • Global corporation is a business that operates in two or
more countries.
• These are companies that extend beyond the borders of
one country.

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 • Is generally referred to as a multinational corporation (MNC). an MNC is a
company that operates in two or more countries, leveraging the global
environment to approach a varying markets in attaining revenue generation.
These international operations are pursued as a result of the strategic potential
provided by the technological developments, making new markets a more
convenient and profitable pursuit both and sourcing production and pursuing
growth.

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 Examples of multinational companies or corporation Coca-cola,
Philipmorris marlboro brand, Pepsi, Pampers, Nescafe, Ford Motor
Company, Puma, Nike, Gucci, Globe Telecom

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 Positive effect
• better allocation of resources
• lower prices for products
• ore employment worldwide
• higher product output

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Click icon to add picture

Challenges
• Public relation
• Ethic
• Organization structure
• Leadership

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 Why is Global corporation
important?

• Operating in more countries means access to more customers, which

means more revenue and profit. If you sell goods, higher volumes
can reduce costs.
• Operating in global markets is also a good way to reduce risks and to
leverage new opportunities.

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Thank you

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