1.

Expected Outcome
1.1.Greenwashing
Greenwashing is the process of conveying false impressions or misleading
information about how a company's products are environmentally friendly. Greenwashing
involves making unsubstantiated claims to trick consumers into believing that a company's
products are environmentally friendly or have a greater positive environmental impact than
they actually do. One example of green washing carried out by The Body Shop company by
conducting a fair trade trading system with the principle of Ethical Trading in the form of .
The contents of The Body Shop's Code of Ethics are: recorded and transparent payments, no
child labor or forced labor, free to form workers' associations, free to set prices
independently, no discrimination of any kind, safe and clean working conditions, and
regenerating the environment or natural resources imposed by producers of product materials.
Moreover. The Body Shop guarantees that the ingredients of its beauty products come from
natural ingredients produced by a fair trade farming community.
This led to The International Organization for Standardization interpreting a
company's environmental policy as "a statement by the organization regarding its intentions
and principles in relation to overall environmental performance, which provides a framework
for action and for setting its environmental goals and targets." However, the pressure on
"being environmentally friendly" from both the public and world institutions triggered
several companies around the world to carry out greenwashing actions, which are dishonest
actions taken to manipulate public opinion about the company into environmentally friendly
So at the end of this study, researchers expect the outcome obtained by readers to understand
the product before buying without being trapped by greenwashing marketing carried out by a
product, for example Like the phrase "Back to Nature" which is used by one of the beauty
products, one of the skincare is a facial serum. The product exposes the natural ingredients it
packs and the content of the product is chemical-free. has a license by being registered with
the Food and Drug Supervisory Agency (BPOM) and is a company that has been certified
GMP (Good Manufacturing Practice) for its products. Greenwashing in this product seems
having an effort to look environmentally friendly when in fact it is quite the opposite. A
product can claim to be an environmentally friendly product when all the elements of the
product have met the requirements and are proven not to pollute the environment.
 figure 5.1 Bobot sampah di laut indonesia 2020

From the material of the product packaging to the contents of the product is
environmentally safe, to the end of the disposal of the product responsible for committing to
recycling. In addition, the skincare production process must also not exceed the safe limit of
environmental pollution. When all these processes from upstream to downstream have proven
to be green, then a product can claim to be an environmentally friendly product.
Then skincare products that are really environmentally friendly are environmentally
friendly skincare that will use natural ingredients, some others also even only use packaging
that is easy to recycle or apply a refill system, so that the packaging is not immediately
wasted. So that the product does not cause garbage accumulation and pollution to the land
and oceans.
Avoiding the beauty products that do greenwashing marketing, consumers can look at the
official website of the product that provides evidence and real circumstances that the
company does in producing its products or find information from beauty bloggers on
Youtube. The safest solution for consumers can make their own serum or skincare for facial
treatments using natural ingredients that are easily obtained in the consumer environment
such as turmeric, aloe vera and others, so that the content is already believed to be true

1.2.Transparency or trackability
Transparency is detailed information provided to consumers from materials or materials,
manufacturing processes, corporate social responsibility and so on with a purpose and
focuses on finding brands that align with consumer needs. Transparency is related to and in
accordance with the 3 pillars of sustainability, namely social sustainability, environmental
sustainability and economic sustainability.consumers must consumers must look for
information on the intended products that have provided decent livelihood benefits to people
and according to consumer needs.
For example, in this research make serum products from a;oevera, so it starts from the
packaging or packaging of aloevera serum. This product is wrapped in a transparent bottle.
Equipped with a safe black rotary cap so that the contents of the product will not spill easily.
On the front of the packaging, only the product name, advantages, and net are written.
equipped with cardboard that provides informative information about the ingredients list or
the complete composition of this serum. Because of its safe and clinically tested ingredients
and is made from natural ingredients and is free of parabens, phtalate, silicone, and sulfate.
This local brand does not even use palm oil because it has been principled to maintain
environmental balance.
This aloevera derum is safe to use for pregnant and lactating mothers. Suitable for
Vegetarians and Vegans, and not through animal trials. The production process at aloevera is
closely monitored in factories that have been certified by GMP (good manufacturing
product). In addition, the safety of aloevera serum products has been tested. This is
evidenced by the BPOM certification he bagged. This brand has also received halal
certification from MUI. In terms of this it passes as a sustainable product .then a product like
this is worth buying and using.
The aloevera serum as beauty industry product needs more efficient innovation in
providing sustainable product information. QR codes are an evolutionary form of barcodes
that we know so far. If previously the barcode was only in the form of a one-dimensional
line, now it has been modified into two dimensions. Not only in form, QR codes are also
increasingly popular in the world of digital marketing compared to barcodes because of their
ability to accommodate greater information. How to use a QR code is quite easy. Just scan
the code inside with a mobile phone equipped with a camera and a QR code reader app. Once
scanned, the QR code translates into actionable information. QR codes are also used in the
business world just like their predecessors. If barcodes are more widely used for data
collection, then QR codes are developed as well as a fairly effective marketing medium. Not
only various information about the product obtained when scanning the QR code.. The
process of buying and selling and tracking consumer interest according to behavior can also
be done with codes in the form of these small dots.
 figure 5.2. model QR scan 1

The beauty industry can use QR codes to provide important information about
products with a simpler appearance than entering all the information at once into business
cards, posters, brochures and other advertising distributions. This will leave consumers
confused. In addition, consumers usually want to read information more casually. Therefore,
it is enough to include the core information and QR code that is directly directed to the
company's website and social media pages. After that pay attention to the information that
will be received by the consumer. Provide complete and useful information according to the
product or service offered effectively. Consumers who are interested in the appearance of a
simple QR code will definitely also want more simplified information, besides that they can
also include descriptions, benefits, promos, discounts and interesting events held but briefly
and directly to the point

1.3.Takeback solution
The take back program has the meaning of returning old or empty products and will
recycle them and resell them to other consume. Based on greenwashing marketing, which is
carried out by the beauty industry with sutainabilty products even though they have
transparency on products, the waste of recycled plastic product bottles is also a new problem
even though the Government in Indonesia as a regulator has established various policies
related to waste management from the law level to the implementing regulations, one of
which is Government Regulation Number 81 of 2012 concerning Management of Household
Waste and Similar Waste of Household Waste. This regulation contains directions in the
grouping of waste and the provision of facilities for types of waste.
Based on the explanation above, this study provides another outcome to make a plastic
detection device using infrared or laser or can scan from a product bottle. Machines that can
detect the type of plastic type and are grouped into environmentally unfriendly waste or
recyclable waste so that consumers of beauty products can choose and sort products that use
recyclable plastic bottles so as to reduce plastic waste that is difficult to decompose. In
addition, this can make it easier for beauty industry players to collect recycled waste for their
products by conducting a takebag solution program with empty product packaging bottles
that can be resold to companies in exchange for appropriate costs..