Monday, June 30, 2014 SHANNON and WEAVER COMMUNICATION MODEL

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INFORMATION
SOURCE
TRANSMITTER
(ENCODER)

RECEIVER
(DECODER)
DESTINATION
Feeback
Message Signal
Received
signal
Message

Information source to the transmitter







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A message begins at an information source
(e.g. the head), which is relayed through a
transmitter (e.g. The mouth).
Information
source
Transmitter
message
This is putting a message into a certain code
that is understood or should be understood
by the person receiving it. It could be
language, signs, pictures e.t.c
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SHANNON and WEAVER COMMUNICATION MODEL
You select words from your transmitter to use, which
inform of a signal are carried through a means (e.g.
air).
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SHANNON and WEAVER COMMUNICATION MODEL
Transmitter
(encoder)
channel
signal
Along the way, your signal is joined by a myriad of
other sounds and distractions (noise). The receiver
then takes everything it receives and tries to maximum
the message and minimize the noise.
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SHANNON and WEAVER COMMUNICATION MODEL
Channel
Receiver
(Decoder)
Interpretation of a message/ code in
order to understand it and even
respond to it.
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SHANNON and WEAVER COMMUNICATION MODEL
Finally, the receiver conveys its message to the
destination (e.g. The persons mind).
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SHANNON and WEAVER COMMUNICATION MODEL
Receiver
(Decoder)
Destination
message
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External noise: additional signals, of a physical
nature, that interfere with the reception of the
message and are not related to it.

Internal noise: this relates to extraneous
signals, psychological in nature, not related to
the message and intereferes with its reception.
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SHANNON and WEAVER COMMUNICATION MODEL
Perceptual biases e.g. Stereotyping
Past experiences e.g. What u were taught
Cultural differences
Language
Misreading of body language
Tone
Receiver distortion; selective hearing

Noisy transmission (errors, inconsistency)

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SHANNON and WEAVER COMMUNICATION MODEL
internal
external
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It provides an approximation of the process of human
communication.
It captures all the basic elements required for interpersonal
communication.



Lasswells formula
Fiskes communication model





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Conception of message

Encoding

Selection of channel

Decoding

Interpretation

Feedback


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These models point at key issues in communication
- conceiving the message
- encoding the message
- selecting a channel
- decoding the message
- interpreting the message
- feedback
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