Introduction to

Communication

KARUNANITHY
OUM

TOPIC 1
General Definition Communication
1. Art of channeling information, ideas,
2. To channel message from an individual to another
3 Transferring meaning
4 Sharing ideas, information
Komunikasi sebagai satu proses interaksi dan
perkongsian makna, pertukaran idea dan pendapat atau
perkongsian maklumat sama ada dalam bentuk
penulisan, simbol, bunyi-bunyian atau pertuturan,
disampaikan secara bersemuka ataupun menggunakan
media massa.
2

What in Communication

Please Give your definition

Definition of Communication
Informing (Memberirtahu)
Sharing and interpreting meaning and idea
(berkongsi dan menafsirkan maksud dan idea)
Distributing, Sending and Delivering Messages
(mengedar menghantar dan menyampaikan
mesej)
Forming relationship (Menjalin perhubungan)
Achieving Uniformity (Mencapai Keseragaman)
Persuading (memujuk)
Please discus and give examples
4

Importance of Communication
70% of our daily life spend for communication
Happen every time and every where
Communication - aspects of life involves
1. Personal life (kehidupan peribadi)
2. Career improvement (peningkatan kerjaya)
3. Ethics in communication (Etika dalam Komunikasi)
4. Adaptation in multi cultural society (Adapatasi dalam
masyarakay pelbagai budaya)
5. Effects of changes in technology and relationship
(Perubahan dalam teknologi dan hubungan)

Importance of Communication
1. Personal life
Interaction between family members, friend,
girlfriend , student, lecturer
2. Career Improvement
Capacity to communicate to influences

Good communicator is able to speak, listen,

think, and adapt himself in group or different
culture

3. Ethics in communication
Need to know what is right and wrong
Verbally or non verbally
If you are unable to Communicate its can
bring to loss of confidence

4.

Adaptation in multi cultural society

Multiracial Society
Knowledge, sensitivity and positive attitude
Understand cultural background

5. Effects of changes in technology and

relationship
Voicemail
Email
Website
Calendar
Lead alerts
8

Technological Implication
Please give you view on the implication on
Face-Face communication

Elements in Communication
Source (Sumber(

Everyone can be a source

Receiver (penerima)

Anyone, individual, a small group , an organization, or

large number of person , mass communication called
as audience.

Message (Mesej)

Words and symbols used for deliver (verbal or

nonverbal)

Channel (Saluran)

Tools to send to message. How about me, Am I a

tools. Mass media, Burung merpati

Noise (Gangguan)

Any form, pls refer to page 21 , 1.16

Feedback (maklum
balas)

Answer for the message received Exp: smile, laugh

Frame of reference
(Rangka Rujuk)

Same topic and receiver understand the topic. Exp. I

talk about London to uneducated village boy

Context (Konteks)

Surrounding situation or condition / the place

10

Roles of Communication
Role
Contributing Knowledge
Entertaining
Persuading

All these happen either planned or not

Creating Unification
Strengthening
Socialization process

11

Function of Communication
Informing
(memberitahu)

Informing Public

Educating (mendidik) Very important role , student and teacher

Entertaining
(menghiburkan)

Part of our daily life, movie, news

Persuading
(memujuk)

Changing attitude and behaviour of a person.

Please dont give bribe

Socializing Society
(mensosialisasikan
masyarakat)

Parents teach children to respect the elders

12

TOPIC 2
Scope of Communication Field
1960s and 70s focus on interpersonal
communication such as family, non verbal

13

Scope of Communication
Intrapersonal Communication

Self talk /thinking /within the individual (belief, ability,

social roles, mood and feeling, self impression )

Interpersonal Communication

Person with another person (Face 2 face, Both side give

and receive information, close distance, verbal and
nonverbal)

Group communication

3 to 20 individuals, Specific purposes, solving problem,

forming new idea,

Organisation Communication

Formal and informal, Downward, upward, horizontal

cross channel, grapevine(gosip )

Public Communication

Delivering information to public, ceramah politik, motivasi

public speaking, refer page 44 and 45

Mass communication

Information sharing to large audience , print media,

broadcasting media , digital media

Intercultural Communication

About someone from different cultural , inter-ethnic

international, iter-racial

Online Communication

Face book, email fere page 57.

14