UNILIVER

UNILEVER
Unilever is an Anglo
Dutch multinational consumer
goods company. Its products include food,
beverages, cleaning agents and personal care
products. It is the world's third-largest
consumer goods company measured by 2011
revenues (after Procter & Gamble and Nestl)
and the world's largest manufacturer of ice
cream

COMPANY PROFILE

Industry - Consumer goods

Predecessor(s)- Lever Brothers MargarineUnie
Founded - 1ST JANUARY, 1930 (by merger)
Founder(s)- Antonius Johannes Jurgens, Samuel van
den Bergh and William Hulme Lever, 2nd Viscount
Leverhulme
Headquarters- Unilever House , London, United
Kingdom Rotterdam, the Netherlands.
Area served - Worldwide

 Key people - Michael Treschow (Chairman)

Paul Polman (CEO)
Products - Foods, beverages, cleaning
agents and personal care product.
Subsidiaries - Hindustan Unilever
Unilever Australasia
Unilever Pakistan
Website - www.unilever.com

LOGO OF THE COMPANY

The Unilever logo since 2004

1930-1949
On 1 January Unilever is officially established
Procter & Gamble enters the UK market with the
acquisition of Thomas Hedley Ltd of Newcastle and
becomes one of Unilever's largest rivals.
Throughout the 1940s Unilever continues to expand
in the food market. New businesses with a diverse
range of products are acquired, and resources are put
into research and development for new materials

1950-1969
From the late 40s into the 50s the development of new
mass markets for consumer goods - including Africa
and Asia - provide opportunities for expansion.
On the 22 September Unilever airs the very first
advertisement on UK commercial TV, which was for
Gibbs SR toothpaste.
Unilever attempts unsucessfully to merge with Allied
Breweries, one of the UK's largest brewing companies.
Unilever airs the UK's first colour TV commercial, which
is for Birds Eye peas.

1970-1989
During the 1970s, hard economic conditions
including high inflation in the wake of the 1973
oil crisis lead to flat sales.
Lipton International was acquired and Unilever's
tea business became one of the largest in the
world.
At the start of the 1980s, Unilever was the
world's 26th largest business.
It decides to refocus on core product areas with
strong markets and equally strong growth
potential.

1990-1999
Unilever enters the Czech Republic and Hungary,
and establishes UniRus in Russia.
Hindustan Lever and Brooke Bond Lipton India
merge to create Indias largest private sector
company, and the Helene Curtis hair care
business in the US is acquired.
The Unilever Nutrition Centre is created.
Annapurna iodised salt is launched in India and
starts to make a big impact on redressing iodine
deficiency.

2000 onwards
In May 2007, Unilever became the first large-scale
company to commit to sourcing all its tea in a
sustainable manner
Unilever is named sustainability leader in the Food &
Beverage super sector of the Dow Jones
Sustainability Indexes, for the 12th consecutive year.
Unilever's turnover exceeds 50 billion, with all
regions and categories contributing to growth. It now
has 14 brands each with sales of more than 1 billion
a year.

PRODUCT CATEGORIES
1. CLEANING AGENTS - Cleaning agents are substances,
usually liquids, powders, sprays, or granules, that are used
to remove dirt, including dust, stains, bad smells, and
clutter on surfaces.

2. FOOD AND BEVERAGES : It includes all the food and

drinking items. Like Tea, Knorr, Kissan etc.
3. PERSONAL CARE : Personal care or toiletries is
the industry which manufactures consumer products used
in personal hygiene and for beautification.For eg.
Deo(Axe) , Shampoo (Sunsilk).

PRODUCTS(UK)

Axe
Flora
Ben & Jerry's
Bertolli
Blue Band, Rama
Brylcreem
Cif
Clear

Comfort
Dove
Domestos
Fissan
Hellmann's, Amora
Knorr
Lipton
Lifebuoy

Simple
Rexona

PRODUCTS(UK)

Omo
Pond's
Radox
Rexona
Signal, Closeup
Simple
St Ives
Sunlight
Surf

Timotei
Toni & Guy
TRESemm
Unilever Food
Solutions
Vaseline
VO5
Wall's

PRODUCT INNOVATION

 Knorr launched the biggest innovation in

stocks and bouillon for nearly 100 years: the
Knorr Homestyle Stock*.
Challenge was to translate the quality of
traditionally-made stock into a concentrated
stable jelly and to lock in the great flavor.
Doves breakthrough NutriumMoisture
technology is revolutionising the market which
has new liquids technologies that offer added
skin benefits.It has deep nourishing effect
with luxurious feel.