BIRLA INSTITUTE OF

TECHNOLOGY-NOIDA

SUBMITTED TO:-
Mrs. MENAKSHI SHARMA
 SWOT ANALYSIS
ON
TATA NANO

“The People’s
Car”
GROUP MEMBERS

GAURAV
GAURAV GOEL
GOEL
MBA/4507/08
MBA/4507/08
AMRESH
AMRESH THAKUR
THAKUR
MBA/4529/08
MBA/4529/08
CONTENT
S
•• PROFILE-TATA
PROFILE-TATA MOTOR
MOTOR
•• FORCE
FORCE BEHIND
BEHIND NANO
NANO

• MISSION INPOSSIBLE-
NANO
• NANO SPECIFICATION

•• SWOT
SWOT ANALYSIS
ANALYSIS
•• SWOT
SWOT TEMPLATE
TEMPLATE
•• SWOT
SWOT NANO
NANO

•
CONCLUSION
 Formerly known as TELCO (TATA
Engineering and Locomotive Company),
HQ in Mumbai, Estab. in 1945.
 First CV in 1954 with Daimler-Benz AG.
 World's 5TH largest medium and heavy
truck manufacturer and the 2ND largest
heavy bus manufacturer.
 India's leader in CV and the 2ND largest
in PV.
 Manufacturing base in Jamshedpur,
Pantnagar, Lucknow, Pune.
 Truly Multinational corporation.
 Aquired JLR on 2ND June2008.
 FORCE BEHIND NANO

“I saw families riding around on

scooters with kids standing up and the
mother carrying a baby and sitting
pillion and decided to do something
about it. It started as a quest for an
affordable transportation solution”.

RATAN TATA
source:-
Business standard
 MISSION IMPOSSIBLE-
• Mission- Rs 1lakh car in every way a car
• NANO
Mission Started in year-2003 with Five |
Engineers
• Mr.Girirsh Wagah introduced in Yr.2005-
Father of “Chota Hathi”
• Around 55 prototypes tested
• Designed by Italy’s Institute of
Development in Automotive Deptt
• Finally revealed at 9th Auto Expo in Jan
2008,Delhi
• Launched commercially on 23rd March
2009,Mumbai
• Plant shifted from Singur-Sanand
 PRODUCT
FEATURES
Vehicle Summary
Model Basic
Car Body Type Hatchback
Segment A
Length 3090mm
Width 1485mm
Height 1570mm
Base Clearance 180mm
Top Speed 95-100kmph
Fuel Consumption Highway 26.0 Kmpl
City 22.0 Kmpl
Engine Specifications
Displacement 624 cc
Engine Type Petrol Rear Engine, 2 cylinder
Maximum Power 33BHP@5500rpm
Maximum Torque 48Nm@2500rpm
 SWOT
ANALYSIS
 SWOT is a tool to provide a
general/detailed snapshot of
company’s health.
 SWOT offers
• Aid to Decision making.
• Issues: Identified,Classified &
Prioritized clearly.
• Analyzing company’s overall
strategy
SWOT Analysis- TATA
NANO
 STRENGTH OF TATA
NANO
 First Innovation- Set a benchmark
 41 Patents for innovations
 Low Price & Stylish
 Environmental friendly- Green house
effect
 High fuel efficiency
 Space-Internal-21% more than M-800
External-8% less than M-800
 Variometric gear system- Magnifies
torque
 Tested successfully for crumple zones
 WEAKNESSES of TATA NANO
 No Modern facilities-ABS,PS,AC etc
 Less Boot space
 No Headlight levelers
 Not fit for hilly terrain
 Poor traction control
 Poor engine cooling & hence
overheating
 Small Tyres
 Windows wind down by hand
 No passenger side mirror
 Low pick-up
 OPPORTUNITIES FOR TATA
NANO
 Created a Niche market
 Diesel & Electric variant
 Recession
 Royalty
 Developing low price engine oil
 Auto Finance
 Create Employment
 THREATS FOR TATA NANO
 New competitor – Bajaj, Chery, Honda
Siel, GM etc.
 REVA an electric car.
 Traffic congestion.
 Government may increase taxes in
metros.
 Rising cost of raw material.
 Reducing Parking Space.
 Strict European Safety standards
 CONCLUSION

 NANO has created a history in

Automobile sector. Now the TATA
has to look about the opportunity
coming in front him to make the
NANO brand stronger as the
competitor still have to launch their
product not before 2011..
 TATA have ample of time to work on
the weaknesses of NANO to remain
as a world leader in newly created
VARIOUS COLORS OF
“THE WONDER CAR”

THANK YOU