ACTION TRACKING SYSTEM FOR

CUSTOMER RELATIONSHIP MANAGEMENT

SUBMITTED TO
B.SIRISHA

PRESENTED BY
G.CHANDANA

ROLLNO: Y7MC58011

Introduction:
With CRM budgets shrinking at most major companies,
sales professionals have discovered ways to squeeze more qualified leads
from each advertising dollar. At the same time, sales agents often wrestle with
the challenge of managing new leads generated from online products and direct
marketing pitches.

Modules:
ADMINISTRATION
SALES MANAGEMENT
MARKETING MANAGEMENT

CUSTOMER MANAGEMENT

HARDWARE REQUIREMENTS

Intel Pentium : 600MHz or above.

RAM(SD/DDR) : 1GB.
Hard Disc

: 60 GB or above.

SOFTWARE REQUIREMENTS
Web Technologies : ASP.Net2.0
Code Behind

: C#. Net

Data Base

: SqlServer 2005

Operating System : Windows XP

Web Server

: IIS5.1

Scripting

: Java Script

GUI Tools

: VS.Net2005

DIAGRAMS

LEVEL - 0

ADMIN

Incident
handling
Submits
enhancements

Login
Registered customer
information
Providing security
Sharing sales data
Add /delete/ update
details
managing Technical issues
providing registration approvals

Sales
force

Privileges
records
Registratio
n approval
Sales
history
progress

SALES MANAGER

Action Tracking System

For

List generation

Campaign handling
Interest tracking
Prospect profiling
Data extraction

CRM

Reporting issues
Submits progress
Registration

CUSTOMER

Access services

Placing orders
Receiving
products
Placing
enhancements
Interaction
Activities &
to do lists

Studies overall progress

MARKETING
MANAGER

LEVEL - 1

Customer DB

Login DB

Admin

Customer
information

Login

Customer DB

Security

Add/ delete/
update
details

Admin DB

Technical
issues

Registration
approval

Admin DB

Admin

Customer DB

Sales DB

Sharing
sales data

Customer DB

Overall
progress

Customer DB

Login DB

Sales
manager

Privileges
records

Login

Customer DB

Sales
history

Sales force

Overall
Progress

Incident
handling

organization DB

sales
manager

Sales DB

Sales DB

Sales DB

Registration
approval

Sales DB

Submits
enhancements

Marketing DB

Login DB

Marketing
manager

List
generation

Login

Marketing DB

Interest
tracking

Prospect
profiling

Data
extraction

Reporting
issues

Sales DB

DB

Marketing
manager

Marketing DB

Customer DB

Organization

Campaign
handling

Sales DB

Submits
progress

Login DB

Customer

Login

Registration

Customer DB

Organization DB

Placing
orders

Placing
enhancements

DB

Interaction

Customer DB

Customer

Access
services

Organization DB

Receiving
products

Sales

Organization DB

Customer DB

Activities &
To do lists

USE CASE

Login

Registered customer information

Admin
Registration approval

Sales history

Progress

Sales force

Incident handling

Submits enhancements

Login

Privileges records

Sales manager
Providing security

Sharing sales data

Add/delete/update details

Managing technical issues

Providing registration approvals

Studies overall progress

Login

Campaign handling

Marketing manager
List generation

Prospect profiling

Interest tracking

Data extraction

Reporting issues

Submits progress

Login

Registration

Customer
Access services

Placing orders

Receiving products

Placing enhancements

Interaction

Activities & to do lists

ACTIVITY DIAGRAMS

Start

Admin

No
Login
Yes

Registered
Customer
information

Providing
security

Sharing
sales
Data

Add/delete/
Update
Details

Logout
End

Managing
Technical
Issues

Providing
registration
Approvals

Studiers
overall
Progress

Start

Sales manager

No
Login
Yes

Privileges
Records

Registration
Approval

Sales
History

Progress

Logout
End

Sales
Force

Incident
Handling

submits
Enhancements

Start

Marketing Manager

No
Login
Yes

Campaign
Handling

List
Generation

Prospect
Profiling

Interest
Tracking

Logout
End

Data
Extraction

Reporting
Issues

submits
Progress

Start

Customer

No
Login
Yes

Registration

Access
Services

Placing
Orders

Receiving
Products

Logout
End

Interaction

Activities &
Placing
To do lists Enhancements

SEQUENCE DIAGRAMS

Login

Registered
Information Security

Customer Technical Registration Overall

Data
Sharing
issues
Approvals progress
details

Login

Admin

Registered
Information
Providing
Security
Data
Sharing
Add/delete/
Update
details

Managing
Technical
issues
Providing
Registration
Approvals
Study
Overall
Progress`

Login

Approval

Sales
Privileges History

Progress

Sales
Force

Incident
Handling Enhancements

Login

Sales manager

Registratio
n
Approval
Privileges
Records
Maintains
Sales
History

Study
overall
progress

Managing
Sales
Force

Incident
Handling &
Resolution

Submits
Enhancements

Login

Campaign
Handling

List

Prospect

Interest

Data

Issues

Progress

Login

Marketing manager

Campaign
Handling
Generating
Lists
Prospect
Profiling
Interest
Tracking
Data
Extraction
Reporting
Technical
Issues

submits
Progress

Login Registration Services

Orders

Products Interaction Activities Enhancements

Login

Customer

Registratio
n
Accessing
Services
Placing
orders
Receiving
Products
Maintainin
g
Interaction

Activities &
To do lists
placing
enhancements

CLASS DIAGRAM

Sales Manager
+ Sales id
+Sales Password
-Sales Manager
-Registration Report

Admin
+ Admin id

+ Password
- Admin name

Login()
Privileges Records()
Registration Approval()
Sales History()
Progress()
Sales Force()
Incident Handling()
Submits Enhancements()

- Status
Login()

Sharing Sales Data()

Manipulating Details()

Studies Overall Progress()

+Marketing id
+ Password
-Manager name
- List
Login()
Campaign Handling()
List Generation()
Prospect Profiling()

Customer Information()
Security()

Technical Issues()
Enhance Approvals()

Marketing Manager

Interest Tracking()
Data Extraction()
Reporting()

Customer
+ Customer id
+ Customer Password
- Customer name
- Address
- Mail id
- Contact Number
Login()
Registration()
Access Services()
Placing Orders()
Receiving Products()
Placing Enhancements()
Interaction()
Activities & To do Lists()

Submits Progress()

ER DIAGRAM

Customer
Id

Customer
Name

Customer
Address

Customer
Phone
Customer
Mail Id

Maintains

ADMINISTRATOR

Customer

Receives

Progress

Reports

Technical
Issues

Enhancements

Sales name

Maintains

Sales Id

Sales

SALES MANAGER

Creates

Product

Handles

Incidents

Product Id

Product Type

Product Name

Sales
History

Progress

Registrations

Campaign
Type

Campaign
Content

Campaign Id

Campaign

Handles

Generate

Organization

MARKETING MANAGER

Organization
Address
Generate

Organization
Id

Reports

Prospect
Interest
Tracking

Technical
Issues
Data
Extraction

Organization
Name

Service
Id

Registration

Product Id

Product
Name

Services

Access

Gets

CUSTOMER

Produces

Places

Order Id

Orders

No. Of
Orders

No. Of
Products

Products

Feedback

Enhancements

Interaction

DATA BASE TABLES

LOGIN TABLE

Field Name

Data Type

Size

User Name

Varchar

50

Pass Word

Varchar

50

User Type

Varchar

50

STAFF TABLE
Field Name

Data Type

Size

Staff Id

int

32

Organization Id

int

32

Job Title

Varchar

500

First Name

Varchar

max

Last Name

Varchar

max

Gender

Varchar

50

Date Of Birth

date

---

Email

Varchar

Max

Phone

int

32

Other Details

Varchar

max

CUSTOMER TABLE
Field Name

Data Type

Size

Customer Id

int

32

Address Id

int

32

From Date

date

---

To Date

date

---

First Name

Varchar

max

Last Name

Varchar

max

Gender

Varchar

max

Date Of Birth

Varchar

max

Payment Method

Varchar

Max

Other Details

Varchar

max

ORGANIZATION TABLE
Field Name

Data Type

Size

Organization Id

int

32

Address Id

int

32

Organization Name

Varchar

max

Organization Email

Varchar

max

Organization Phone

int

32

Organization
Description

Varchar

max

Other Details

Varchar

max

CONCLUSION
The project ATSCRM mainly deals with how the customer
Interact with the organization, improvise the productivity by fulfill the customer
Enhancements by submitting the feedback to the organization.
Our ATSCRM completely provides the privileges to the customer

It mainly implements CMS (Content Management System) to satisfy the customer

Requirements. This helps us to maintain healthy relation with a customer and

also helps to develop the organization.