Professional Documents
Culture Documents
Small Wonder
Small Wonder
Target Costing
Determination
& crisis
management
Focus on
customer
Leadership
Innovation
Target
Costing
The only constant during the project was the cap of Rs. 1
lakh
The team would find a solution first & then look to reduce
cost eg. 3 nuts, one wiper
Focus on
customers
Mr. Tata made it clear that the small car should feel like a
car, not like a cheap replacement
Wanted to give the people an affordable & safe car
Quality of parts used are of Mercedes, BMW quality
Innovation
Technological
Manufacturing
Distributive
manufacturing
Seats on a single
steel rod
Central console
same for both
right & left hand
drives
Supply Chain
Single supplier at
cheapest price
Using the Golden
quadrilateral for
shifting from
Singur to Sanand
Leadership
During flood at
Singur: Girish
what has
happened has
happened. I know
you have a plan,
now go &
implement it
The parts
used are what
of same quality
of Mercedes or
BMW
Girish you
have our full
support. You
will report
directly to me
or the chairman
Leadership
For the team it was
as if there was no
fear of failure
Girish Wagh:
Small car
project-in-charge
Leadership
team
From the other side there are the Chinese suppliers, who offer prices
than cant afford or products they cant produce with the only goal
of securing a new, greedy client (and then scam him without any
mercy).
Between them there is Paul Midler!
Here is where the game starts. Through the pages of this book youll
discover how many Chinese manufacturers slowly proceed to
decrease the quality of the product in order to get a larger margin of
profit.
Also, they love to introduce last-minute price increases when the
importer, pressed by his deadline, cant refuse anymore.
I disagree with this criticism as the main goal of this book was to expose a phenomenon
and prepare the wannabe importer to the main drawbacks of dealing with a Chinese
manufacturer. There isnt a general solution to this problem, which should be addressed in
a different way according to the situation.
Another common criticism was that the novel doesnt offer any practical advice. And its
true: here you arent going to find any step by step procedure for importing from China.
But you should have understood it before to buy the book, just looking at the cover!