Divina Nihalani, 08318

Krishna Sharma, 08324

Sakshi Goyal, 08339

Janak Maheshwari, 08322

Malvika Bhatnagar, 08327
Vibhor Jain, 08359

Political
Economical

Social
Technological
Legal
Environmental

Government interventions eg. Restricted in 25/100 countries

Bureaucracy problem during inception for eg. In India

Income, Age, Education

Google Docs, Hangouts, Gmail, YouTube

Google Analytics, Personalized search , Cloud computing

Googles custom designed, low cost, Linux-based server

Patents and Copyrights

Large population

Cost
1. Low cost to consumer

2. High cost to internet based

businesses

Customer
1. Advertisers
2. Publishers
3. Internet based businesses

Communication
1. Advance user interface design
2. Real time and voice
communication
3. Designing software and
adjusting hardware

Convenience
1. Easily accessible
2. Just a click away

Product Innovation
Small and Medium Enterprises
(SMEs)
Strategic Feasibility

Geographic
Highly diverse users
Services and products available to wide range of users in
more than 110 languages

Demographic

Age: More popular with users below 34 years

Income: Majority users of upper middle income
Occupation: Business minded people
Education: Educated, literate people

Psychographic
Lifestyle: Busy and active, outdoor oriented
Personality: Ambitious

Behavioral

User Rate: B2B-heavy, B2C-light

Occasion: Regular
Readiness: Positive
Loyalty: B2B-high, B2C-low
Benefits: Quality, service, speed

Market Leader

Market Challenger

GOOGLE

YAHOO

1. Expansion through
continuous Mergers and
Acquisitions

1. Broad reach

2. Governance, managing
innovation and corporate values

2. Built second-largest dating

site
3. Mergers and Acquisitions

Market Follower
MICROSOFT
1. Decision engine
2. Integrated presentation of
detailed data
3. Vision of cloud computing

Points-ofParity

Innovation in technology and R&D

Services offered such as videos, maps,
mail, search engines etc.
Non disclosure of all strategies, strengths
and intentions

Points-ofDifference

Engineers encouraged to spend 20% time

on their own choice of projects
Small teams usually 3-5 people
High risk takers
Low CPC and high CTR

Small teams
GOOGLE

Risk aversive
High risk takers

OTHERS

Large teams