Digi-packs Research

Emile Sande
Ed Sheeran
Sam Smith
2CHAINZ
Adele
M.I.A

Typography is simple
and formal

Our involves
the audience

Emeli Sande - digipack

Album title suggests that
the artist has gone
through a lot and is very
expressive of those life
events on the album
Medium shot of the artist
facing her back towards
audience show that she
doesnt want her emotions
showing or turning her back
on a previous relationship
The colours of the album
(black/grey) connote sadness,
depression, negativity and endings

The outfit also connoted negativity

but is contrasted with the roses that
symbolise love

Both show
style/theme of
musical content +
suggest
message/mood of
music

Continuation
of formal
style of
typography
(synergy)

The colour has also

changed but still
resembles dullness

Emeli Sande - poster

To inform and
help get
audience/fans
excited for
surprise guests
Emeli in the
centre which
makes her
stand out
(synergy)

Social media using

popular websites
such as
twitter/facebook
to appeal to wider
range of audience

Black and white

colour scheme is
used to replicate
her album design

Dates clearly
shown for the
audience

Advertisement
of her special
edition album

Main colour is
orange which is
eye-catching and
different. Also links
to what the artists
is infamous for
ginger hair

Ed Sheeran - digipack
The straight looking
straight towards the
audience creates a sense
of direct address. This
makes the album more
personal to the audience.

There is no text
which suggest his
level of fame and
the audiences
ability to recognise
him

Close up of his
face reveals his
identity. The
slight fade out
on the edges
could suggest
the sense of
coming out of
the shadows.
This being linked
to his new fame
and success
with his music.

Plus symbol may refer to

first aid and may link to
certain songs on the
album like Small Bump
and Drunk

Continuation of the
orange/white colour
scheme. Represents his
identity and his ginger
hair that is notorious
when it comes to his
image
(synergy)

Album cover is a symbol

making it easy for fans to
associate this
international symbol with
one artists

His USP (unique selling point)

is his ginger hair as he refers
back to it constantly in his
music , interviews and
posters.
In one of his songs he says
My VO5 wax for my ginger
hair

Typography is simple
and a theme that
runs through his
adverts, posters. Its
simplicity makes the
text not be focused
too much on.

Ed Sheeran - poster
The typewriter typography reflects
how the artists is producing and
writing his own content which is rare.
This retro style font may suggest that
he is reforming back to the old style of
music where artists were good enough
to write and produce their own music.

+ symbol featured on CD cover, in

the same font/colour/size creating
synergy between the album cover and
the poster

Name of artist is a key feature that is

needed for a magazine poster. It
reinforces artist recognition

Release date is essential in notifying

the audience of when the album is
available in stores

Featured songs on the album (artists

most popular hits for wider audience
attention)

Shows simplicity
and sophistication
link with music is
about serious
events rather than
having fun

Sam Smith - digipack

Typography is
simple and may be
used to match the
musical content and
also not take away
from the mood of
the artwork

Audience can relate

to artists because
Sam is alone in the
artwork

His position suggest

that he is sad. His
hands make it seem
as if he is praying or
hoping.
His eyes remained
close suggesting the
emotional music he
sings

The title may cause

audience to feel
sympathetic or even
emphathise with
him.

Colour scheme is
black/white/grey.
(synergy)
Reflects album
content which is
about loneliness
and negativity

Sam Smith - poster

Continuation of
colour scheme
(synergy)

Dressed
casually/formally
which suits his
genre of soul

His website is at
the bottom for
audience/fans can
find out more
information about
him/music/tour
/social-media

Font
size/colour/type is
consistent bold
and plain

Dates are listed to

notify the audience
when he is
performing in a city
near them

Notifies audience
when to buy
tickets. Also the
word sale usually
excites people
because it
connotes that what
theyre buying is
cheap and their
getting a bargain

2CHAINZ album cover

The main image is of
two chains with a
black background.
Indicating the name of
the artists 2CHAINZ

Also it is placed in
the middle which
has the effect of
making the
audience believe
it is place around
someones neck

The chains help

denote what genre
of music the album
is. Gold chains are
now linked with
rappers and rap
music. They
symbolise wealth

Title BASED ON A
T.R.U. STORY mot
rapper write content
based around their life
and real-life
experiences

The disclaimer can also

suggest what type f target
audience the album is for.
Men and teenage boys are
stereotypically associated
with rap and rap is
currently known for
explicit content
Typography is placed at the bottom left
of the cover to not take any attention
from iconography

2CHAINZ poster
Album iconography (gold
chains) included to create
synergy and remind
audience who the artists is

Name of artists is white on a

black background. This makes
it stand out and grabs the
attention of the consumer

Yellow is used (breaking the

colour scheme)to catch the
attention of all readers telling
them that the show isnt limited
or restricted to a certain
audience.

Gold jewellery is used to

symbolise his wealth and rapper
faade

The artist is coming of the

shadows and seems to be wearing
a black shirt which blends in with
the back ground. This may be to
focus on the gold jewellery and not
clothing.

Date/address is quite large to

help notify the audience when
and where the performance is.

Her eyes are

closed which
suggest there are
some ballad
songs in her
album despite it
being of the pop
genre

Adele digipack
Iconography is a close-up of
the artist. The style of the
photo with the help of it
being black and white make
it come off quite classy
which may attract a wider
audience

Font style is
simple/plain
which gives off
a sophisticated
effect. Making
it easy for
audience to
identify album
name

Tracklist is written
Continuation of
clearly so audienceblack and white
imagery (synergy)
can read it.

A close-up is used again on the back which is

unconventional for pop albums. This may help
audience know who the artist is

Tracks are listed with also bonus tracks

which is in green so that it captures the
attention of the audience and they feel
like they are getting more than usual

No symmetry which makes it

less boring and more edgy
and its stands out

M.I.A. - digipack
Gold is very relevant in
hip hop. This could
symbolise the hip hop
element in her music

The layout is very

compact and packed
which could symbolise her
music. Her music doesnt
fit into one genre but is
also packed with hip hop,
electronic, funk etc

YouTube player glitches

cover the artists face
which refer to the 21st
century internet
sensation.
The album name is
written in old word text
style which make sit
more fun

Her eyes are very bold

and stand out which
makes it personal/
connect to audience
Colours contrast
front. Primary
colours used are blue
green and white
Track-listings have itunes
layout which is different
and alternative. Like her
music
The background is filled
with glitches of mac
windows and little
bubbles which make the
cover look fun, bubbly and
alternative

Typography looks like its

handwritten which
suggests that its
personally written by
artists herself. It is also
unique and links to the
album reflecting her
quirky personality

The main image is of

the artist laying.
Considering that this
is her first album, the
head shot could
suggest that she will
slowly show more of
herself as she
progresses in making
more new albums
iTunes is the most
popular way of
distribution and is
easily accessible to
people from all
around the world.

The album title Family

Jewels links with her
name Diamonds which
connotes that the first
album will be a reflection
of herself also that it will
be a gem (very
successful and good
music)
Colour scheme of pink
implicates the genre of
music. Pink links with the
pop genre, connoting
bubbly, happiness, even
feminine and innocence .
The style of the cover,
including the darkened
eyebrows, wallpaper refer
to the 1950s retro style
Popular singles featured,
to grab attention of a
general audience. The
popular singles are most
likely to be heard by a
mainstream audience and
is used to gain a larger
audience
Promotion of
single

Album title and other

significant information
like release date and
features this will
capture the fans of
these artists which will
increase their awareness
onWretch32
Image of dark tower
blocks in the back ground
and him being in front
show his back ground and
roots, his past life and now
he is slowly moving
towards the light and
coming away, progressing,
growing. However there is
still stains of what seems
to look like black paint
which signifies that you
can take the man out of
the estate but you cant
take the estate out of the
man.
Synergy of album
artwork and magazine
so that audience
recognise his brand

Artist name!
With the rough and arty look
which links to his background
and gives audience insight into
what type of music, the genre
of music he makes

The colour scheme, blue/white

connotes a bight new day. The
clouds in the background
support this idea. So this may
give insight into what the
content of music is about.
Informs audience on where to
get his music. Understanding
that HMV isnt the only way of
distributing music and with the
introduction of the internet, to
avoid piracy, iTunes, Spotify and
other means of consumption
are provided to them. This also
increases chances of them
buying it illegally

The long-shot of her shows the audience

what she is wearing. The high-waisted
shorts and top, hair and make-up all
resemble the 50s retro style. Also
because of the revealing outfit, it may
be to cater to the male gaze.

The shot also establishes the setting

which shows the white fence and
vibrant garden which connotes the idea
of the perfect family home.
Artist name! in pink bubble
typography. This shows the fun side to
the artists and also her music genre.
(Pop)

Popular singles to remind

audience of her success
Album artwork included to inform the
audience/fans on what to look for
when looking for the album.

Website!

White typography makes the 1

smash hit stand out and remind
audience of her musics success

Release date!