Professional Documents
Culture Documents
BUSINESS OPPORTUNITY
SCREENING
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Learning Outcomes
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INTRODUCTION
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Screening Environment
OPPORTUNITIES
THREATS
Regional Economic/
Business trend
Government Policy /
Initiatives
ENTREPRENEUR
Strength
Global Economic/
Business trend
Weakness
Private Sectors
Initiatives
Step1
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Products
Something physical
which can satisfied
customer needs and
wants.
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Needs : something
basic which people
must have. Example:
clothing, house, food,
health, basic education,
protection etcs.
Wants: desire to have
more than basic needs.
Wants will be fulfill
after the basic needs
were being fulfilled.
Examples: cars, bigger
house, traveling, golf
club, latest fashions,
jewelry etcs.
Services
Non-physical but able
to fulfill customer
needs and wants
Analyze
Environment
Population structure, Income, taste,
preferences
Country export & imports
Local resources and new technology
Industry linkages
Government and Private
development projects
Global and Regional development
Currents issues, social, rules &
regulations.
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Self
Community
Experience
Knowledge &
skills
Financial standing
Interest
Networking
Norm
Market Competition
level
Funding
Technology availability
Analyze
Feasibility
Risks Level
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Analyze
Viability
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Funding ( working
capital, fixed assets)
Profitability ( ROI,
ROE, Pay back, Cash
Flow, Risks Level
Step 4 ( cont: )
New venture selected.
Prepare Details Business
Plan.
Execute Plan
Monitor and
Improvement.
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Forestry
Veneer Plywood
Logging
Furniture
Sawn timber
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Fishery
Fishing Equipment
Deep-sea fishing
Fish Processing
Wholesales/
distributions
Plantation
Clearing plantation
Planting
Processing
Wholesale/
distribution
Nursery
Poultry
Poultry farming
Processing
Wholesales/
Supplies
Industrial Linkages
FORWARD
BACKWARD
OIL INDUSTRY
Explorations engineering
Steel Fabrications
Oil Rigs construction
Engineering Servicing
Equipment components
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Petroleum Refinery
Petroleum Trading
Engine Oil products
Hydrocarbon raw material
Plastic / resin products
Business Opportunities
High Risks
Business Risk
Risk could be transfer
insurance (fire, loss etc)
Controlled risk but not
100% - market forecast
quality products,
Financial Risk
Liquidity level
Loan
Credit
Currency exchange
Weaknesses (inside)
Lack of resources
Opportunity (outside)
Threat (outside
Strategic location
Government support
High demand
High competitors
Economic problems
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Weaknesses (inside)
Opportunity (outside)
Threat (outside
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How?
Political
Economic and
environment
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How?
Social
Technology
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Exercise
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