PRESENTED TO

MY MARKETING
CLASS
 INTRODUCTION AND
HISTORY
Founded by Michel dell in 1984
headquarter in Austin Texas
Most preferred computers system company
Key partnership with MicroSoft,Intel.
Simple concept “by selling computer
systems directly to customers”
 WHAT IS DELL & WHAT
THEY DO?
Premier provider of product and services
Introducing new technologies with the help of
leading companies
Most preferred computer system
There simple concept
Best understanding of customer needs
Introducing latest technologies
 MISSION & VISION
MISSION
“we make computing easy like
it should be”
VISION
“our persistent focus on delivering
the best possible customer experience by
directly selling our services based on
industry standard technology”
GROWTH HIGHLIGHTS
DELL MISSION STATEMENT

“We make computing

easy. Like it should
be!”
STRATEGIC PLANNING
 DELL BUSINESS PLAN

Goals
• Competition
• History
• Resources Objectives
• Ability to change
• Ambitions
Priorities

BUSINESS PLAN

• Sales and marketing plan

• Production plan
• Finance plan
• human resources plan
• Information system plan
 STRATEGIC PLANNING
• Expertise and capabilities
• Potential benefits of enterprise collaboration
• High computing performance
• support services
• installation services
• software services
CURRENT MARKETING SITUATION
(INFORMATION ABOUT THE MARKET,
PRODUCT PERFORMANCE, COMPETITION
AND DISTRIBUTION)
CUSTOMER NEEDS AND FACTOR
Dell's direct model starts and ends with customers.
Single Point of Accountability
Build-to-Order
Low-Cost Leader
Standards-Based Technology
CURRENT MARKETING SITUATION
(INFORMATION ABOUT THE MARKET,
PRODUCT PERFORMANCE, COMPETITION
AND DISTRIBUTION)
PRODUCT REVIEW
Power Edge servers
Power Vault and Dell storage products
Power Connect switches
OptiPlex desktops
Latitude notebooks
Dell Precision workstations
Inspiron notebooks
Dimension desktops
Dell monitors
Software and Peripherals
Premier Services
CURRENT MARKETING SITUATION
(INFORMATION ABOUT THE MARKET,
PRODUCT PERFORMANCE, COMPETITION
AND DISTRIBUTION)
• REVIEW OF COMPETITION
• Dell has strengthened its hold on market
• Today the companies that are its strongest
• Competitors GATEWAY , COMPAC
,HEWLLE-PACKARD.
 MARKETING MIX
“ITenable companies to use different sales &
marketing approaches than more possible before. One
way to summarize firm’s sales & Mkg approach is
three what are often called as 4 P’s”.

Product Price

Place Promotion
 MICROPRTABLE OFFERS
• Microportable offers
• New features fast simple set up
VARIETY
NOTEBOOK

PROJECTOR

HANDBOOKS

NOTEBOOK

DESKTOPS

PRINTERS
 PLACE
• Global strategy
• Dell worldwide
• Dell Americas

• Dell Asia pacific

• Dell euro middle

• east and Africa
launched dell.com
 PROMOTION
• Advertisements
 PRICE
• Cost effective custom
configurated system
• Product services easy to buy
• Warranties
 DELL’S SATISFACTION
• Proud to provide best services
• “we at dell pride
ourselves to providing the best customer
experience by offering quality products and
services”
 TOTAL SATISFACTIN POLICY OFFERS

• You may return your new system up to 30 days

from the date of invoice.1 Any refurbished systems
can be returned up to 14 days from the date of
invoice.
• You are responsible for shipping the system back
to Dell and for the costs associated with that
shipment.
• It is important that you return everything on your
order, and that it is in its original packaging.
• We will credit your account for the price of the system
minus shipping and handling.
 PRODUCTS ROLE

• Servers & Storage

• Note Books & Desk Tops
• Networking
• Handheld
• Software & Peripherals
• Services
 PRODUCTS ROLE

• Services
Dell helps provide an outstanding end-to-end service experience
from consulting through deployment and support
– Servers & Storage
Engineered for high performance, maximum uptime, serviceability,
and ease of management.
Note Books & Desk Tops
Harnessing the power of emerging technology for top performance,
serious multitasking & high productivity
 PRODUCTS ROLE
• Networking
Designed for high performance, reliability
and interoperability, Power Connect
switches deliver unprecedented value.
 THERE PRODUCTS
• Software & Peripherals
Top brands of printers, software
applications, scanners, cameras, handhelds
and thousands of other products.
 THERE CUSTOMERS
• Home Users
• Office Users
• Small Businesses
• Medium to large businesses
• Federal & Local Governments
• Education
• Health Care
 RESEARCH REPORTS
• Customers Choose Dell Servers More Than Any
Other In U.S.
•
• Austin, Texas, October 28, 2002
• Preliminary data1 released today by industry analyst firm
Gartner it shows that more U.S. customers purchase
industry standard servers from Dell than any other
company. These figures mirror a trend that IDC research
has also shown for the last six quarters.
• .
 Ba
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• THE END