Tim Hortons

Competitor Profile

About our competitor:

McDonald's

world's leading global food service retailer

over 36,000 locations serving 69 million customers in

over 100 countries each day

Research and Development

Innovation

in improving restaurant
dining experience
Reinventing new food menu items
Adapting to globalization

Innovations in Technology

Shelf serve kiosk

Testing in Australia and

California

Create Your Taste burgers

Reinventing the Menu

Introduced in late 2013

Meet changing consumers lifestyles

Global adaption

Over

Social Responsibilities : Sports

MCDONALD'S OUR INVOLVEMENT WITH SPORTS IS NO EXCEPTION.

Culture and Health Lifestyle

Social Responsibilities: Charity

Ronald McDonald Family
Rooms

Ronald McDonald Care

Mobile

Play A Responsible

Social Responsibilities

Social
responsibilit
y

Participant

Business
Goal

Promotions Tim Horton's

McDonalds social media

http://www.mcdonalds.ca/ca/en/promotions/cou
pons.

Customer Interaction

Promotion - Loyalty