Professional Documents
Culture Documents
Bread Innovation:
Our product is unique in sense that it provides
with unique flavored in bread first time in India.
Market Segmentation:
Effort to increase a companys precision
marketing. We have done the segmentation
on the basis of the following variables:
Geographic
Demographic
Psychographic
Behavioral
Geographic :
Divide India in different segments according to
areas, states, regions and markets. E.g. D-ground,
medina town.
Demographic:
Divide people according to Age, Income, Social
Class, Occupation and their life cycle.
Psychographic:
To analyze the psyche of the people we divide
them in social class, life style and personality .
Behavioral:
Behavioral segmentation divides buyers into groups
based on their knowledge, attitude, uses or responses to
products. In Faisalabad we see the behaviors of people
with the help of the questionnaire.
Targeting:
Income Group:
We will be targeting all income groups who should
afford easily.
It will not discriminate between income groups.
Youth:
A huge potential market for this bread it lies
with youth whom we will be Specifically
targeting road shows to be held as part of the
Add Color campaign.
Travelers:
Positioning Strategies:
Positioning is what the customer
believes about your products value,
features, and benefits.
By benefits:
Through positioning we will tell our customer
how many benefits they can get from our
product.
By use or application:
The different tastes from the ordinary bread. Use
it with butter or eat the simple loaf.
By user:
By price or quality:
Lavida wants you to believe that their flavor
bread is of the highest quality Positioning is
what the customer believes
By Values:
We will also position our product on the basis
of customer values. Like this, if you want to
look healthy then use Lavida bread.
Product Review:
Company Name:
Lavida & Co.
Product Name:
Logo:
Lavida
Ingredients:
Flour
Water
Salt
Yeast
Sugar
Cooking Oil
Emprovel
Flavor
Preservatives:
Calcium propionate
Calcium acetate
130 kg
6 kg
2 kg
2 kg
240 gm
250 gm
100 gm
62 liters
as per requirement
Flavor
Strong bones
8 hours energy
Vitamin A & D
Quite notorious
Features:
Lavida bread has different flavors
Make the bones strong
Repair the dead tissues of the body
Source of creating blood
Enriched with vitamin A & D
Glow the body & skin
Reduce fat & Carbohydrates
Competitors:
Indirect competitor:
Different cakes
Biscuits
Cookies
Pastries
Substitute Competitors:
A substitute competitor is any competitor that fills the
same buyer need you fill but fills it in a different
way.The substitute competitor of Flavored Bread is:
Dawn Bread
Wonder Bread
Cakes and Bakes
Different Bakery Breads
Vita Bread
Pricing strategies:
We will adopt the following
pricing strategies to set the price
of our product:
Marketing Skimming
Cost-plus pricing Method
Marketing Skimming:
Lavida is using Price skimming strategy.It is a
pricing strategy in which a marketer sets a
relatively high price for a product or service at
first, and then lowers the price over time.
Quantityin
pieces
PriceinRs.
Lavida Bread
8 piece
Rs. 22
Lavida Bread
14 piece
Rs. 35
Lavida Bread
18 piece
Rs. 55
Pricing Objectives:
Market share leadership
Product Quality Leadership
Promotional
Material:
Point of sale (POS)
Terminals:
Lavida has place different check out
counters in big general stores.
SWOT Analysis
Strengths:
Our ability to produce options keeps more
consumer interest and needs met.
Our new production technology will enable us to
mass produce products more efficiently and
quickly than other old companies.
Our new taste will attract many such type of
consumers who are taste changer
New product innovation in local area. So it will
attract the people of local area.
No specific Competitor
Weaknesses:
No brand recognition our name in baking industry is
new so most of people are not familiar with Lavida
Bread.
No separate outlet as we have not enough finance
to construct our separate outlet.
No customer orientation in local areas, as we newly
introduce in Faisalabad so customer are oriented in
the brand.
The more flavor we create the production cost will
increase.
At starting we will not have as such trained staff
Threats:
New product may people dont accept it.
There are large companies who have brand loyal customers
providing the market with not exactly similar but milky and
other breads.
Switching brand loyal consumers to a smaller and newer
company.
There is open market everywhere means any new company
or existing ones can start the same production that may have
more experience or more qualified staff.
Imitation by existing bakeries, May try to copy it.