SAMS HUT

PRESENTED BY;
BUDHADITYA SAHA 12DM003
ABHISHEK MAJI 12DM018
KAPIL MAZUMDER 12DM040
JACOB ALEXANDER 12DM037

SAMS
HUT

DINING
REDEFINED

BRAND MANAGEMENT

4/17/15

WHY ARE WE HERE?

The market size of the countrys

restaurant sector is Rs.247, 680

crore ($48 billion), which makes
it 24 times bigger than the film
industry and places it $9 billion
ahead of the telecom sector.
It

is projected to swell to
Rs.408, 040 crore ($78 billion)
by 2018 at a compounded
annual growth rate (CAGR) of
11 per cent with the organized
sector expanding at 16 per
cent.

BRAND MANAGEMENT

4/17/15