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History and Values of Prada Brand

Prada is an Italian luxury fashion label founded in 1913 in Milan. It began as a leather goods shop called Fratelli Prada, selling leather goods and handbags imported from England. The company is now led by Miuccia Prada, who took over the business from her mother in 1977. Prada has over 250 boutiques worldwide and operates according to a pyramid business model, selling high-end exclusive products like handbags and shoes above £1000 at the top and more affordable accessories between £80-300 at the bottom. The document provides an overview of Prada's brand history, values, business structure and global operations.

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225 views10 pages

History and Values of Prada Brand

Prada is an Italian luxury fashion label founded in 1913 in Milan. It began as a leather goods shop called Fratelli Prada, selling leather goods and handbags imported from England. The company is now led by Miuccia Prada, who took over the business from her mother in 1977. Prada has over 250 boutiques worldwide and operates according to a pyramid business model, selling high-end exclusive products like handbags and shoes above £1000 at the top and more affordable accessories between £80-300 at the bottom. The document provides an overview of Prada's brand history, values, business structure and global operations.

Uploaded by

Prafful Ratna Aggrawal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Submitted By:

Rohan Bhasin
Prafful Ratna Aggrawal
Rohit Singh

HISTORY OF THE
BRAND

Prada is an Italian fashion label who specialise in luxury goods for men and
women.
The company was founded in 1913 by Mario Prada along with his brother
Martino.
It began as a leather goods shop called Fratelli Prada (Italian for Prada
Brothers).
In the beginning the shop sold leather and handbags imported from
England.
Mario believed women should not work in business so he prevented female
members of his family from entering into his Prada company.
However Marios son was not interested in the business so it was his
daughter who became his successor and ran it for almost twenty years.
Marios granddaughter Miuccia Prada joined the company in 1970 and took
over her mother and inherited it In 1977.
Prada headquarters are in Milan, Italy and there are over 250 boutiques
worldwide.

BRAND
VALUES

"For Prada, fashion, luxury and style have always been


core aspects of a project that goes beyond production
of clothes, footwear and handbags. Careful
observation and interest in the world, society, and
culture are at the core of Pradas creativity and
modernity. This has pushed Prada beyond the physical
limitations of boutiques and showrooms, leading us to
interact with diverse, seemingly distant worlds, and
introducing, very naturally, a new way of creating
fashion.
Miuccia Prada and Patrizio Bertelli

PYRAMID
MODEL
Handbags
Footwear
1000+
Exclusive

Women wear
Menswear
Footwear
500-1000

Gifts
Accessories
80-300
Mass Market & Outlets

PLACE/DISTRIBUT
ION
ITALY

44

NORTH AMERICA

47

EUROPE

115

JAPAN

65

MIDDLE EAST

ASIA PACIFIC

115

The Group operates in 70 countries through388 (as of 31 January


2012)directly operated stores, 30 franchise stores and a network
of selected high-end multi-brand stores and luxury department
stores.

PRADAS BRANDS

PRADA
Miu Miu
Churchs
Car Shoe

GALAXY
MODEL
Handbags
Footwear

BUSINESS
CYCLE

THANK YOU

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