STUDY OF FASHION CAPITALS OF THE WORLD

PARIS
French fashion designers has turn Paris into the fashion city of the world

LOUIS VUITTON
LV is a French fashion house founded in 1854 by Louis Vuitton. LVs journey began with leather and canvas travelling case and trunks. During 1945 to 2000 Louis Vuitton incorporated its leather into most of its products, ranging from small purses and wallets to larger pieces of luggage. 130 stores worldwide by 1987. In 1997 LV introduced its first "prt--porter" line of clothing for men and women. Now, LV has product ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewellery, accessories, sunglasses, and books.

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Some other well known fashion designers with their fashion houses and big brands are :
Chanel YSL Herms Givenchy Chlo

MILAN
Milan is regarded as one of the fashion capitals of the world

 Italian luxury fashion house started in 1985. By the Italian designers Domenico Dolce & Stefano Gabbana. They have two brands :
Luxury items are influenced more by designers and is more formal and timeless. The first collection was launched in 1986 and the spirit of their work was Jean Paul Gaultier. Their product include clothing line, sunglasses , purses, fragrances and watches.

Is a fashion label inspired by the street contemporary music for a non-conventional personal style. It means freedom.

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Some other well known fashion designers with their fashion houses and big brands are :
Prada Valentiono Emilio Pucci Cavalli Armani Fendi

NEW YORK
New York has reclaimed the title of the world's top fashion capital from Milan this year

Donna Karan New York

DKNY (Donna Karan New York) is the label of fashion designer Donna Karan. The first flagship stores opened in London in 1997 and New York City in 1999. First collection launched in 1985 Introduced the seven easy pieces Product line has fragrance, tailored suits, dress wear, formalwear, casual wear, sportswear, and shoes. known for designing simple, elegant, comfortable clothing

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Some other well known fashion designers with their fashion houses and big brands are :
Vera Wang Donna Karan New York Marc Jacobs Ralph Lauren

LONDON

 Burberry Group plc is a British luxury fashion house, manufacturing clothing, fragrance, and fashion accessories. Founded in 1856 by Thomas Burberry. The famous Burberry signature check pattern, done in camel, black, and red, was first introduced in 1924 as a lining for rainwear. Christopher Bailey chief creative director of Burberry.,

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Some other well known fashion designers with their fashion houses and big brands are :
Alexander McQueen Paul Smith Vivienne Westwood Stella McCartney

SPAIN

Balenciaga
Balenciaga is a fashion house founded by Cristbal Balenciaga. opened his first boutique in San Sebastin, Spain, in 1918. His bubble skirts and odd, feminine, yet ultramodern shapes were trademarks of the house. Post war his lines became more linear and sleek, diverging from the hourglass shape. Balenciaga is now owned by the Gucci Group.

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Some other well known fashion designers with their fashion houses and big brands are :
Zara Jesus Canovas famous shoe designer Victorio & Lucchino Juanjo Oliva Dolores Font Corts, S.A., has become one of the most important beachwear companies in Spain.

TOKYO
Most fashion houses in japan are in tokyo.

Kenzo
Kenzo Takada is a Japanese fashion designer, the founder of Kenzo. A worldwide brand of perfumes, skincare products and clothes. In 1970 he presented his 1st show Jungle Jap Takada's first work borrowed heavily from traditional Japanese styles but it was his 'big silhouette' designs which drew worldwide attention. Takada in recent years has moved into the design of furniture coverings and household items.

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Some other well known fashion designers with their fashion houses and big brands are :
Yohji yamamoto Kenzo Issey miyake

Changes in lifestyle of Indian consumer

LIFESTYLE
A way of life or style of living that reflects the attitudes and values of a person or group. People have different lifestyle according to their values and beliefs. Lifestyle also influences the consumer behaviour. Today in India, Largest Young Population of
approximately 250 million people. 44% of population less than 19 years. They today one hand wants to have value for money and on the other wants to indulge.

Changes
As the GPD in India is growing, Per Capita income is also growing which increases the consumption power of the consumer. The spending power gives consumer to shift from basic needs to wants and desires. More earner in the family. Change in lifestyle also depends on the social group. Change in quality of education helps create awareness.

Change in communication
Telephones to Mobiles

Letters to Social Networks

Changes in
Basic needs

Living life King Size

Changes in
Unorganized Kirana Stores

Organized Retail Outlets

Changes in
Small Social Gathering

Over the top patries

Change
Home Cooked food

Eating out, packed food, takeaways.

By:Aditi Goyal