It is the art of application of design

to clothing and accessories.

 WHAT IS FASHION?
Fashion is the accepted day to day
way of dressing at a given time. If you
see everyone wearing the same color or
style when they have not been the
trend before, such is "in-fashion."
Never has and never will
Fashion is the total outlook of an
individual of today and only for today.
Though fashion evolves and some styles
come back, it only apply for "now". Even
the retro fashion is never the same

WHY DOES FASHION CHANGE?

Fashion change because people change
We always want something new.
Clothing
change for practicable
reasons, for appropriateness for the
season,
and
for
adaptation
to
environment situation. In some cases
the popularity of fashion endure for
many
seasons
because
of
the
combinations of these reasons.
Take the blue jeans as an example
(Its choice)

KINDS OF FASHION
Haute Couture
- French word
meaning high fashion. It means one-ofa-kind.
These
include
designers'
original designs or clothing that are
custom made.
Ready to wear (Pret-a-Porte) - Term
used to describe mass produced
garments. These include designers'
originals manufactured to a certain
number for department stores and
offered at lower prices.

OPPOSITE ENDS OF FASHION

Classic - is a fashion that stays
indefinitely.
Fad - is a fashion that die quickly and
whose greatest appeal is as novelty.

CATEGORIES OF FASHION
S.N Categories of
o
fashion

Property

Colors

Lines

Unusually
very chic, onelayered,
of-a-ind, the
fitted to suit,
HAUTE (high
Unusual and
custom-made
very
fashion)
rare.
and designer's
specific
collection.
individual
taste.
expensive
designer's
Unusual,
reproduction,
Mostly
muted
but should not
uncomplicated
ELEGANT
solid colors
be
and well fitted
(gray, black
misunderstood
(Chanel type)
and white)
as "haute" or
high ashion.

DRAMATIC
(Theatrical)

Strong,
This style
vivid, and
creates a
contrasting
glamorous and
(black is a
glitzy
favorite
impact.
color).

Textures

Needs

Favorite
Accessory

Custommade,
designer's Coordinated
matching
originals,
and custom
very
expensive. made
pieces.
Accessory
Very
Coordinated
Semi
refined,
and
customstatus
matching
made
and
or altered to real
executive
gold and
fit
-looking.
diamond
accessories
Bold
statement
Confident Customusually
, chic,
made or
metallic
sexy and altered to
(gold, silver,
catchy.
fit.
bronzes,
etc).
Typical
Clothes that
leader,
has a
Traditional
practical, timeless
and
appeal year
conservat after year, conservativ
ive.
expensive. e shapes.

leader,
very
Unusual and rare
unique,
materials.
tress
chic

Fine fabrics,
usually
expensive
materials.

Severe, sharp
and
Rare and trendy.
usually
asymmetrical.

Town &
Country or the Beige, navy,
Simple and
emphasis of red,
CLASSIC
traditional
business
blue and
trim.
and corporate black.
look
old fashioned,
but should not
be
Pastel, soft Simple flows,
CONSERVATI misunderstood blends,
rounded

Effect

Durable and
natural fibers.

Light, flowing,
lace,usually

Fragile,
soft,
Gentle, very Very simple
charming,
delicate

CATEGORIES OF FASHION
S.N Categories of
o.
fashion

WESTERN
(Country)

CASUAL

GRUNGE

Favorite
Accessory
The opposite
Big waterof
Tough,
Durability, resistant
Durable,
Natural fibers,
conservative. Earth tones
strong,
mobility
watch,
simple, easy
basic denim
Clothes are
are
sometime and price leather
and
, thick and oldreduced from favorites.
s
not an
boots
comfortable. fashioned.
the feminine
western. issue.
and thick
emphasis.
belt.
Any, color is
EasyEasy care, Cloth bag,
basic,
denim, feeling not an issue
going,
home
Unstructured, Popular (natural,
at-home,
(brights,
athletic, atmosphere simple
simple,
blend or
accessories
sometimes
pastels,
unpretent and
and easy.
synthetic fibers).
western.
earth
ious and comfortable including
disposables.
tones)
simple. .
Property

Colors

Category
which was
made popular
during the
early 90's.
It creates an
Could be
emphasis of
anything
younger
generations,
exaggerated
onstructions,
separates, and
coordinates.

Lines

Unstructured
sometimes
exaggerated
and unusual.

Textures

Effect

Needs

Youthful,
confident
but
Easy pieces,
sometime
Popular (natural,
but
s
blend or
sometimes
impractic
All kinds,
synthetic fibers),
wild and
al.
real or
knits.
usually
Most
inexpensive fakes,
designs
inexpensive
die
accessories
quickly.
including
disposables

The category
emphasize
the look of the
electronic and
the computer Strong
Hard, unusually
age. The
metallic
Angular, sharp bold and
design
(gold, silver,

Impractic
al to our
present
times,

Bold
statement,
extraordinary

IMPORTANCE OF COLORS IN FASHION

Colors have a demonstrable
psychological effect.
. The sight of red means warning and
white mean simplicity and respective of
title.
Military uniforms are intentionally
colored to give statement and impose
authority.
Colors are used in many ways to assert
recognition because they are fairly
easy to read and understand.

List of popular colors

S.No.
1
2
3
4

Colour

Emotions

BLACK Severe, mysterious, sophisticated, glum, depressing, deadly

BLUE

Serene, calming, cool, quiet, sleepy, sad

BROWN Warm, earthy, drab

GRAY

Well-informed, subtle, dignified, gloomy, cold

GREEN Fresh, successful, loving, greedy, restful, calm.

ORANGE Happy, cheerful, new, motivated, garish, warm.

PINK

Soft, innocent, delicate, feminine, delicious

RED

Alert, warning, sexual, aggressive, energetic, cheerful, angry, vital, exciting

9
10
11

VIOLET Royal, rich, stately, passionate, subtle but sexy, impressive, alone
WHITE Clean, pure, young, safe, simple
YELLOW Sunny, bright, hopeful, optimistic, joyful, clear, positive, alive

Color guidelines according to seasons

Summer-

Think clear, contrast and bold colors.

Fall -

Think soft, cool, slightly grayed colors.

Spring -

Think bright, fresh and lively colors.

Winter-

Think deep, dark and muted colors.

FASHION DESIGNINING
Fashion designing is the art of the
application of design and aesthetics or
natural beauty to clothing and
accessories. Fashion designing is
influenced by cultural and social
latitudes, and has varied over time and
place. Fashion designers work in a
number of ways in designing clothing
and accessories. Some work alone or as
part of a team.

SOME OF THE BEST FASHION DESIGNERS IN THE WORLD

1. VALENTINO GARAVANI- Hailing from Voghera Italy, he knows how

to make a woman look like a goddess. Though his shows speak for
themselves, the one place we are sure to find a Valentino dress is on
the red carpet. Having dressed many of the world's most famous
leading ladies, he has proven his talent and risen to the top as The
King of Elegance.
2. TOM FORD He is also extremely talented, Born in Texas, Tom was
originally trained to be an actor! He is not only the Creative Director for
Gucci, he's also the Creative Director for Yves Saint Laurent. Ford stole
the show at the first ever VH1 Fashion Awards and won the Best
International Designer Award in 2000.
3. BETSEY JOHNSON. Her designs are brilliant, bold and fun. They
are funky and edgy, with a lifetime of flare. Straight from the American
fashion capital [New York] Betsey is known for "her celebration of the
exuberant".
4. DOMENICO DOLCE & STEFANO GABBANA. Here are two
household names. They both are true geniuses. Every woman who
wears D&G can be sure to feel sexy and confident. They both hail from
Italy, and are known for making the "stars look like Stars".
5. STELLA MCCARTNEY. I think the name says it all, but being the
new girl on the block, we definitely have to give her credit. While being
the daughter of a superstar, Stella has managed to carve a huge place
for herself in the fashion world. And we love her for it. Her clothes are
the height of class and speak volumes of her personal talent.

FASHION DESIGNING IN INDIA

Fashion is a huge industry in India. With
globalization Indian Fashion has got a
wider platform to display their talents
and introduce the 'Sari' to the world.
Right from the traditional salwar kameez
or sarees to churidars, kurtis, the semi
formal way of wearing it over trousers or
jeans, Capris and the highly elegant and
contemporary style of draping sarees,
from simply cotton blouses to halterneck, puffed sleeves, deep necks, and
lycra-fitted blouses.

Top fashion designers in the country.

1. Ritu Beri - She is known as the first Indian designer to present a
collection in Paris. Her first line of clothing in 1990, called Lavanya was
a complete success for Ritu in India and on the international market,
with the range selling out very quickly.
2. Rohit Bal - Titled as the 'India's Master of fabric and fantasy' by the
Time magazine in 1996, Rohit Bal's sense of aesthetics is finely honed,
and each of his creations is handcrafted to perfection, with meticulous
attention to detail.
3. Rina Dhaka - Rina Dhaka is Indias leading fashion designer who
burst onto the fashion world in late 1980s. Winner of Yuv Rattan Award,
she is counted among the creative and innovative designers of the
country. Rina Dhaka has held shows in London, Paris, New York,
Singapore, Hong Kong, Dubai, and Jakarta. Her Singapore shows in
2001 and 2002 were major success. International fashion magazines
Vogue and Elle featured her work.
4. Manish Malhotra- His name is synonymous with style in Hindi
films. He revolutionized the fashion scene in Bollywood by envisioning
a 'look' for the character. He was exclusively asked to design clothes
for Michael Jackson for his appearance during the Bollywood Awards
held in New York and the performer was greatly pleased with his work.
5.Abu Jani and Sandeep Khosla-' The boys', as the twosome of Abu
Jani and Sandeep Khosla are known in the fashion circuit, can be
considered among first names in that made it big, by way of success,
attention, fame and hype. It is a creative alliance that exudes attitude
and talent. They were one of the first to display their creations at
Harrods

 FASHION SHOWS
A fashion show is an event put on by
a fashion designer to showcase his or
her upcoming line of clothing during
Fashion Week.
Fashion shows debut every season,
particularly the Spring/Summer and
Fall/Winter seasons.
This is where the latest fashion trends
are made. The most influential fashion
week is Paris fashion week, which
showcases twice a year.

famous fashion shows in India and

abroad:
Lakme fashion week
New York fashion week
Wills lifestyle fashion week
Milan fashion week
Paris fashion week
Berlin fashion week
Amsterdam international fashion week
London fashion week
Japan fashion week
Buenos aires fashion week
Maiami fashion week

FASHION BRANDS
Brands are the ones that give identity
to a fashion. They are created by
designers and are meant for sale.They
carry the trust of the brand and
designer.Presenting a list of
international Fashion Brands.

IMPORTANT FASHION BRANDS

1

Adidas

13

Mango

Armani

14

Nike

Bentton

15

Pepe Jeans

Calvin klein

16

Prada

Dolce & gabbona

17

Puma

ED Hardy

18

Rolex

Fastrack

19

Reebok

Gucci

20

Tissot

Louis vultton

21

Tommy Hilfiger

10

Lee

22

Wrangler

11

Levis

23

Woodland

12

Longines Hamilton

24

Van Heusan

 FASHION BOUTIQUES
INTERNATIONAL
BOUTIQUES
1 Chanel

INDIAN BOUTIQUES
1

Aki Narullas

Christian dior

Manish Aroras

Yves saint Laurent

Umrao Tailor

Seven

Oak

Ritu Beris

Outfit

Amara Pallis

Cos

Machka

Vakko

10

Matches

 FASHION SCHOOLS
Fashion schools will provide you the
training you need to advance in your
fashion career. Whether you are
interested in clothing design, fashion
merchandising, fashion marketing, or
fashion in general, they provide you
with all. Here are examples of very
famous fashion schools.

INTERNATIONAL SCHOOLS
Westwood College
Arizona Fashion Design Schools
Tucson Design College
California Fashion Design Schools
International Academy of Design &
Technology
Brooks College
Colorado Fashion Design Schools
Denver South Florida Fashion Designer
Schools
American InterContinental University

 FASHION MAGAZINEES
Fashion magazines bring the world of
international fashion home. The best
fashion, beauty, shopping, health,
travel and culture ,trends, runway
slideshows are written in these
magzinees.

Adversus: Lifestyle magazine featuring fashion, beauty,

dreamcars, and travel.
Bibi: Bridal and fashion magazine geared towards the people of
the South Asia.
Cashak: Fashion magazine covering fun, sexy styles and trends,
plus nightlife.
Elle: Covers everything from style and beauty trends to
personalities and lifestyle issues.
FashionOffice: Features international trends in fashion, design,
arts, and photo stories from New York, Paris, London, Milan.
Flip-Zone: French online fashion magazine featuring hundreds
of collections: couture, ready-to-wear, bridal, lingerie, swimwear,
accessories and sportswear.
Iconique: Includes virtual catwalk shows, news, editorials,
beauty, trends blog, iPod videos, podcast and more.
Influenza: Trade publication for the fashion, beauty and
entertainment industries.
Lucire: International source for the latest in fashion, beauty, and
travel.
Nirvana Woman: High-fashion, beauty, and upscale lifestyle
magazine for the contemporary South Asian woman.
Sassybella: Australian fashion and beauty magazine.
Vogue: Magazine for sophisticated female fashion mavens.
Covers the latest in beauty, style, health, fitness and celebrities.

FASHION CHANNELS
Fashion Channels are channels on
television which are devoted to fashion
and modeling. They show everything
related to fashion from fashion shows
to models. There are two main fashion
channels in the world they are Fashion TV
World fashion channel

VALENTINO
GARAVANI

STELLA
MCCARTNEY

RINA
DHAKA

MANISH
MALHOTRA

O
I
H
S
FA
N

D
N
A
R
B

It is a small shopping outlet put by

fashion designers to showcase and sell
their collections.