INTRODUCTION TO TELECOM INDUSTRY

Communication has been one of the most important aspects of the growth of
human society and culture. Telecommunications, the transmission of signals over a
distance for a purpose of communication, is also very important. It provides business,
money and market stability in the world. The telecom sector is one of the leading
contributors to India's flourishing economy. Telecommunication Sector Opportunities
in India assures a transparent, safe, and secured ambiance for the telecom market. It
includes introduction of Internet telephony services, privatization of VSNL, and
introduction of a number of international long distance services sector. The
opportunities in the Indian telecom sector is increasing at a massive pace with the
introduction of newer and innovative schemes in various sectors and at present the
telecom sector in India is claimed to be one of the major contributors in India's
flourishing economy.

India has the fastest growing telecom network in the world

with its high
population and development potential. Airtel, Vodafone, Idea,
Tata Indicom,
Reliance, BSNL, Aircel, uninor, Videocon, MTNL, and Loop
Mobile are other
major operators in India. However, rural India still lacks strong
infrastructure.
Telephony introduced in India in1882. Today the total number
of
telephone subscribers in the country crossed the 600 million
mark in Feb 2010.
The overall Tele-density has increased to 54.10%% in April
2010. In the
wireless segment, 16.90 million subscribers have been added
in March 2010
while 20.31 million subscribers were added in March 2010.
The total wireless
(GSM, CDMA & WLL (F)) subscribers base is 601.22 million as
of April

 According to recent reports, India will

overtake China to become the
world's largest mobile telecommunications
market by the year 2017.
It is predicted that by then, the Tele density
will shoot up to 75% and the total
mobile subscriber base would be a staggering
1.159 billion!!

Major Players of the Cellular Service Providers

Tata Indicom
Tata Indicom, with its head offices in Navi Mumbai
provides 2G service using cdma and 3G service using
CDMA2000technology.
The company is the market leader in the fixed wireless
telephony market with a total customer base of over 3.8
million.

Market share

TATA INDICOM
Vision
Trusted services to 100 million happy customer by
2011
Mission
To empower every indian to connect with the
world affordable.
Values
Fairness through meritocracy trust based on
accountability tenacity for results
pioneering spirit excellence in execution
leadership with humility.

TATA TELESERVICES LTD

Tata Teleservices Limited spearheads the Tata Group's presence

in the telecom sector.
The Tata Group had revenues of around US $75 billion in
financial year 2008-09, and includes over 90 companies, over
350,000 employees worldwide and more than 3.5 million
shareholders.
Incorporated in 1996, Tata Teleservices Limited is the pioneer of
the
CDMA 1x technology platform in India. It has embarked on a
growth path
since the acquisition of Hughes Tele.com (India) Ltd [renamed
Tata
Teleservices (Maharashtra) Limited] by the Tata Group in 2002. It
launched
mobile operations in January 2005 under the brand Tata Indicom
and today
enjoys a pan-India presence through existing operations in all of
India's 22
telecom Circles. The company is also the market leader in the
fixed wireless

 Tata Teleservices Limited now also has a presence in the GSM

space,through its joint venture with NTT DOCOMO of Japan,
and offers differentiated products and services under the TATA
DOCOMO brand name.
TATA DOCOMO arises out of the Tata Group's strategic
alliance with Japanese telecom major NTT DOCOMO in
November 2008.
TATA DOCOMO has received a pan-India license to operate
GSM telecom services-and has also been allotted spectrum in
18 telecom Circles.
The company has rolled out GSM services in 14 of India's 22
telecom Circles in a quick span of under six months.

 TATA DOCOMO marks a significant

milestone in the Indian telecom
landscape, and has already redefined the
very face of telecoms in India, being the
first to pioneer the per-second tariff
option-part of its 'Pay for What You
Use' pricing paradigm. Tokyo-based
NTT DOCOMO is one of the world's
leading mobile operators-in the Japanese
market, the company is the clear market
leader, used by over 50 per cent of the
country's mobile phone users.

 Today, Tata Teleservices Limited, along with Tata

Teleservices(Maharashtra) Limited, serves over 64.29 million
customers in more than 410,000 towns and villages across the
country, with a bouquet of telephony services encompassing
mobile services, wireless desktop phones, public booth
telephony, wire line services and enterprise solutions.
Tata Teleservices bouquet of telephony services includes
Mobile services, Wireless Desktop Phones, Public Booth
Telephony and Wire line services.
Other services include value added services like voice portal,
roaming,
post-paid Internet services, 3-way conferencing, group calling,
Wi-Fi Internet, data cards, calling card services and enterprise
services.

 DOCOMO, the brand with Indian

Values and Japanese technology,
A perfect synergy with unparalleled
strategy.
Came to break all old records and to
create new, For it is known to DO THE
NEW

MARKET DETAIL.
Retail
The company's retail business has around 3,000 outlets
nationally,
comprising 600 TTSL owned stores and around 2,500 stores in
the Franchisee format. Tata Indicom already covers the top
700 towns in India in terms of population through Tata
Indicom Exclusive Stores.
Tata Indicom also maintains an online portal for its customers
i-choose
where the customers can buy Tata Indicom post-paid
connections and prepaid recharge vouchers with an upfront
commitment of activation and delivery of the handset within
72 hours.

Brand Ambassadors

TATA INDICOM PROFILE

Brand Name: TATA Indicom

Network: CDMA 2000-1x
Network Coverage: 20 Telecom circles
Market Share: 8 . 10%
Subscriptions: Postpaid, Pre Paid ,
internet facility
TATA Indicom Product Profile
TATA Indicom has three services Dial up
internet, mobile connection, landline
connection

Products / Services

Internet
Mobile
service
Landline
service

Aircel

Type :Joint venture

Industry Telecommunications
Founded In 1999 Founded By:Chinnakannan
Sivasankaran
Headquarters :Chennai, Tamil Nadu, India
Key people: CEO: Kaizad Heerjee, CFO: Anup
Vikal,
Products Mobile telephony, wireless
broadband services
Revenue US$ 1.159 billion (2012)
Members 8.01 crore [4] (February 2015)
Parent Maxis Communications (74%)
Slogan The joy of a little extra
Website aircel.com

 Aircel is an Indian mobile network operator

headquartered in Chennai, which offers voice and
data services ranging from postpaid and prepaid
plans, 2G and 3G services, broadband wireless
access(BWA), Long Term Evolution (LTE) to valueadded services (VAS).
Aircel commenced operations in 1999 by
Chinnakannan Sivasankaran and today is the
leading mobile operator in Tamil Nadu,Assam,
Odisha, North-East India and Chennai.
It is India's fifth-largest GSM mobile service provider,
with a subscriber base of over 80.01 million. It has a
market share of 8% among wireless operators in the
country.
It also has the largest service in Tamil Nadu.
Aircel became 5th largest telecom service provider
in January 15 after the announcement of telecom minister that

Core business

3G
On 19 May 2010, the 3G spectrum auction in India ended.
Aircel paid 65,000 million for spectrum
in 13 circles: Andhra Pradesh, Assam, Bihar, Jammu &
Kashmir, Karnataka, Kolkata, Madhya
Pradesh and Chhattisgarh, North East, Orissa, Punjab, Tamil
Nadu, Uttar Pradesh (East)
& Uttarakhand and West Bengal.
Aircel has introduced new price plans for its consumers and
are termed to be the cheapest in the
country. Following the key players in 3G, Aircel also slashed
its 3G tariff.

4G

On 11 June 2010, the broadband wireless access (BWA)

spectrum auction in India ended.
Aircel paid 34380 million for spectrum in eight circles:
Andhra Pradesh, Assam,Bihar, Jammu & Kashmir,North East,
Orissa, Tamil Nadu and West Bengal.[12] It also has 3G

 Aircel has launched 4G services in Tamil Nadu and

Jammu & Kashmir in August 2014, becoming the only
private telecom operator to offer all the three existing
technologies of 2G, 3G and 4G in these markets.

Other business initiatives

Aircel on 27 May 2011 launched the Apple iPhone 4

apart from Bharti Airtel, which is one of the most
popular smartphones in the contemporary world.
Telecom operator Aircel announced that its partnership
with Wikimedia Foundation to offer free mobile
Wikipedia access to its customers.
The alliance is aimed at making knowledge available on
Wikipedia accessible to all Aircel customers in both
rural and urban areas for free.
This initiative is a part of the foundations Wikipedia
Zero Programme to reach mobile internet users around
the World But from 2 March 2015, subscribers of Aircel
no longer can access Wikipedia Zero.