Professional Documents
Culture Documents
EXPLORER
SUCCEEDER
ASPIRER
MAINSTREAM
STRUGGLER
RESIGNED
REFORMER
Enlightenment
REFORMER
EXPLORER
SUCCEEDER
ASPIRER
MAINSTREAM
STRUGGLER
RESIGNED
EXPLORER
Discovery
REFORMER
EXPLORER
SUCCEEDER
ASPIRER
MAINSTREAM
STRUGGLER
RESIGNED
SUCCEEDER
Control
REFORMER
EXPLORER
SUCCEEDER
ASPIRER
MAINSTREAM
STRUGGLER
RESIGNED
ASPIRER
Status
Materialistic, acquisitive,
affiliative and predominantly
oriented to extrinsics: image,
appearance, charisma, persona
and fashion.
Attractive pack more important
than quality of contents.
Young & single,
office/sales occupations
and money to spend.
REFORMER
EXPLORER
SUCCEEDER
MAINSTREAM
Security
Domestic, conformist,
conventional, sentimental,
passive and habitual. Strong
sense of family and home.
Part of the mass, favouring big
and well-known, value-formoney 'family' brands that
avoid risk.
Almost invariably the largest
4Cs group. Often married with
children, and coping well on
income.
More female.
ASPIRER
MAINSTREAM
STRUGGLER
RESIGNED
REFORMER
EXPLORER
SUCCEEDER
STRUGGLER
Escape
ASPIRER
MAINSTREAM
STRUGGLER
RESIGNED
REFORMER
EXPLORER
SUCCEEDER
ASPIRER
MAINSTREAM
STRUGGLER
RESIGNED
RESIGNED
Survival