The Best Buy

Choosing the Right Car

Wolfsburg, 26. Oct 2015

Author: Chetan Somashekar

Ostfalia University of Applied Sciences
Wolfsburg

Content
1

Product Tree

Dialogue Reception

Cost of Ownership

Customer Ratings

Best Buy

Content
1

Product Tree

Dialogue Reception

Cost of Ownership

Customer Ratings

Best Buy

1 Product Tree
Golf R
GTI
Scirocco R
Touareg R

SPORTS
SPORTS

MUV/SUV
MUV/SUV

Jetta
Passat
Phaeton

SEDAN
SEDAN

HATCH
HATCH BACK/COUPE
BACK/COUPE

23. Oct 2015

Chetan Somashekar

Sharon
Caddy
Multi-Van
California
Touran
Amarok
Tiguan
Touareg

The Best Buy

Up
Polo
Golf
Beetle
Scirocco
4

Content
1

Product Tree

Dialogue Reception

Cost of Ownership

Customer Ratings

Best Buy

2 Dialogue Reception

Want to
buy Car

Which?
VW Dealership

Not
Decided
Source: http://pictures.dealer.com/t/tonyvolkswagen/0763/7691eaaf0a0d028a01f5eb7f3d974463.png

23. Oct 2015

Chetan Somashekar

The Best Buy

Customer Specification
s

Questions?

Answers

40,000
Summer use
Short term

Which car you like

Hobby
Travel/Adventure/Daily use
Budget
Long term/Short term

23. Oct 2015

Chetan Somashekar

The Best Buy

Customer Specification
s

Sports Car

23. Oct 2015

Chetan Somashekar

Cabriolet

The Best Buy

Golf GTI

All versions perform well

Great with the more sophisticated suspension
Refinement is one of the Golfs biggest strengths
Classier than most rivals and should be reliable
Scores very well in both safety and security
Excellent visibility and a simple dash layout
Space for four adults, but boot nothing special
Well kitted if you go for mid-level SE trim
Not cheap, but holds its value well

Source:
http://3ge.shared.assets.s3.amazonaws.com/ne
w-model-pages/volkswagen/2015/golfOct
2015
gti/15_golf_gti-vehicle.png

23.
Chetan Somashekar

The Best Buy

Cubic Capacity

1984

Max. Power

230 hp

0-100 km/h

6.4 s

Fuel
Consumption

6.0

Emission g/km

139

Price

30,400
9

Golf R

Fastest and more powerful

Ride and handling are outstanding
Cabin is very appealing
Quality and reliability are outstanding
Well designed cabin with zero noise an
d vibrations
Plentiful legroom
Comes with array of safety and security
system

Source:
http://3ge.shared.assets.s3.amazonaws.com/ne
w-model-pages/volkswagen/2015/golfOct
2015
gti/15_golf_gti-vehicle.png

23.
Chetan Somashekar

The Best Buy

Cubic Capacity

2000

Max. Power

292 hp

0-100 km/h

4.9

Fuel
Consumption

7.1

Emission g/km

159165

Price

10

39,000

Beetle Cabrio Sport

Bigger engines perform well

Ride and Handling comfortable, but
not entertaining
Refinement is Acceptable for the clas
s
Quality and reliability decent if not ou
tstanding
Safety and Security a good showing o
n both counts
Retro dashboard with modern contro
ls
Tight on rear space
Equipment Stick with the cheaper mo
del
No value for money

Source: http://www.meinauto.de/pics/wpimages/2014/05/VW-Golf-R400.jpg

23. Oct 2015

Chetan Somashekar

The Best Buy

Cubic Capacity

1968

Max. Power

110hp

0-100 km/h

11.7

Fuel
Consumption

3.9

Emission g/km

109111

Price

11

31,850

Golf Cabriolet Sport

Performance is best in class

Handles very well
Refinements are impressive
Classy cabin feels built to last
Safety and Security ticks most of the
boxes
Simple controls and lots of adjustmen
t
Space is decent for four
Every model comes well equipped
Value for money

Source:
http://resource.digitaldealer.com.au/image/2088657008525623af910cc439578141_
0_0-c.jpg

23. Oct 2015

Chetan Somashekar

The Best Buy

Cubic Capacity

1986

Max. Power

110hp

0-100 km/h

9.3s

Fuel
Consumption

4.0

Emission g/km

116118

Price

12

29,800

Content
1

Product Tree

Dialogue Reception

Cost of Ownership

Customer Ratings

Best Buy

3 Cost of Ownership GTI

Expense Item Cost

Cost

Yearly Depreciation

5800

Yearly Insurance costs

870

License and registration fess

1290

yearly finance charges

TOTAL FIXED COSTS

7960

Fuel cost per kilometer

0.082

Number of kilometers driven per year

20000

Fuel cost per year

1640

Maintainance (Yearly average)

100

TOTAL VARIABLE COSTS

1740

Total fixed costs

7960

Total variable costs

1740

Miscellaneous costs

50

Number of kilometers driven

20000

Total cost for the year

23. Oct 2015

Chetan Somashekar

The Best Buy

9750
14

Cost of Ownership Gol

fR
Expense Item Cost

Cost

Yearly Depreciation

7800

Yearly Insurance costs

1170

License and registration fess

1600

yearly finance charges

TOTAL FIXED COSTS

10570

Fuel cost per kilometer

0.085

Number of kilometers driven per year

20000

Fuel cost per year

1700

Maintainance (Yearly average)

400

TOTAL VARIABLE COSTS

2100

Total fixed costs

10570

Total variable costs

2100

Miscellaneous costs

100

Number of kilometers driven

20000

Total cost for the year

23. Oct 2015

Chetan Somashekar

The Best Buy

12770
15

Cost of Ownership Beetle Cabri

olet
Expense Item Cost

Cost

Yearly Depreciation

4778

Yearly Insurance costs

1000

License and registration fess

1236

yearly finance charges

TOTAL FIXED COSTS

7014

Fuel cost per kilometer

0.072

Number of kilometers driven per year

20000

Fuel cost per year

1440

Maintainance (Yearly average)

300

TOTAL VARIABLE COSTS

1740

Total fixed costs

7014

Total variable costs

1740

Miscellaneous costs

100

Number of kilometers driven

20000

Total cost for the year

23. Oct 2015

Chetan Somashekar

The Best Buy

8854
16

Cost of Ownership Golf Cabri

olet
Expense Item Cost

Cost

Yearly Depreciation

5960

Yearly Insurance costs

890

License and registration fess

1222

yearly finance charges

TOTAL FIXED COSTS

8072

Fuel cost per kilometer

0.068

Number of kilometers driven per year

20000

Fuel cost per year

1360

Maintainance (Yearly average)

200

TOTAL VARIABLE COSTS

1560

Total fixed costs

8072

Total variable costs

1560

Miscellaneous costs

100

Number of kilometers driven

20000

Total cost per year

23. Oct 2015

Chetan Somashekar

The Best Buy

9732
17

Comparison

14000

12770

12000
10000

9750

8854

9732

8000

Cost

6000
4000
2000
0

GTI

Golf R

Beetle Cabriolet

Golf Cabriolet

Model

23. Oct 2015

Chetan Somashekar

The Best Buy

18

Content
1

Product Tree

Dialogue Reception

Cost of Ownership

Customer Ratings

Best Buy

4 GTI
Description

Ratings

Performance
Ride & Handling
Refinement
Buying and Owning
Quality & Reliability
Safety & Security
Space & Practicality
Equipment

Source: http://www.whatcar.com/

23. Oct 2015

Chetan Somashekar

Best
The Best Buy

20

Golf R
Description

Ratings

Performance
Ride & Handling
Refinement
Buying and Owning
Quality & Reliability
Safety & Security
Space & Practicality
Equipment

Source: http://www.whatcar.com/

23. Oct 2015

Chetan Somashekar

Excelle
The nt
Best Buy

21

Beetle Cabriolet
Description

Ratings

Performance
Ride & Handling
Refinement
Buying and Owning
Quality & Reliability
Safety & Security
Space & Practicality
Equipment

Source: http://www.whatcar.com/

23. Oct 2015

Chetan Somashekar

Good
The Best Buy

22

Golf Cabriolet
Description

Ratings

Performance
Ride & Handling
Refinement
Buying and Owning
Quality & Reliability
Safety & Security
Space & Practicality
Equipment

Source: http://www.whatcar.com/

23. Oct 2015

Chetan Somashekar

Best
The Best Buy

23

Content
1

Product Tree

Dialogue Reception

Cost of Ownership

Customer Ratings

Best Buy

5 Best Buy

Source: http://3ge.shared.assets.s3.amazonaws.com/new-model-pages/volkswagen/2015/golf-gti/15_golf_gti-vehicle.png

23. Oct 2015

Chetan Somashekar

The Best Buy

25

THANK YOU

23. Oct 2015

Chetan Somashekar

The Best Buy

26