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JEWELLERY
INDUSTRY
Deepak
1Poonia
OVERVIEW
Large market for Gems & Jewellery with
domestic sales of over $10 billion.
Exports of over $15.5 billion; over 18% of
worlds exports.
India is the largest consumer of gold jewellery
in the world.
India is the largest diamond cutting and
polishing centre in the world.
Third largest consumer of polished diamonds
after USA and Japan.
2
2
Gemstones
Diamonds
Coloured
Stones
Gold and
Gold
Jewellery
Pearls
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Silver and
Silver
Jewellery
Gemstones
studded
Jewellery
630
200
100
175
32
0
Gold jewellery
Diamond
Jewellery
Other fabricated
Jewellery
SWOT Analysis
STRENGTHS
Large integrated diamond & jewellery players and having an
international presence.
Strong marketing & distribution network. Strong retail
presence in India and in U.S.
Strong brand equity and broad product range like Gitanjali,
Tanishq.
Net Worth of the total size of the gems and jewellery sector
(both domestic and exports) is about Rs 4,15,000 crore . So
we can say that it is financially very strong sector.
Highly skilled, qualified and motivated employee.
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WEAKNESSES
There may be conflicts of interest between
organized & unorganized players.
As the major raw material requirements need to
be imported, companies normally stock huge
quantities of inventory resulting high inventory
carrying costs.
Technology is less improved compared to China
and Thailands company.
OPPORTUNITIES
New markets in Europe & Latin America.
Growing demand in South Asian & Far East
countries.
Industry moving from a phase of consolidation.
Expansion possibilities in lifestyle and luxury
products in India like watches, leather goods,
Platinum jewellery because increasing disposable
income of people.
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THREATS
International Competition:-China, Sri Lanka and
Thailand's entry in small diamond jewellery.
Increase in the price of Gold & Diamonds.
Other local competitors. According to the data 97%
jewellery sales are by family jewelers.
Threat from producing nation like S.A. & Russia.
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Yesterday
Today
Unbranded
Branded
Investment
Investment + Fashion
Traditional design
Fashionable
&
innovative
design
Marriage & festival is peak Wearability and gifts
season
Jewellery sold on commodity Jewellery being sold on a per
basis with labour charges
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piece basis
Major Players
Asian Star Co Ltd.
B. Vijaykumar
Gitanjali Gems Ltd.
Hindustan Diamond Co. Pvt. Ltd.
J.B Brothers.
K Girharilal.
Laxmi Diamond.
Mehendra Exports.
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MAJOR
PRODUCTION CENTRES IN
INDIA
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15
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EXPORTS DATA
ITEMS
2009
2010
2011
2012
53892.02
48905.57
57117.17
58649.45
GOLD
JEWELLERY
16498.21
5572.37
COLOURED
GEMSTONES
975.07
1062.27
834.80
ROUGH
DIAMONDS
1865.49
1111.05
1197.55
VALUE IN CRORES
2013(APR)
45365.09
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IMPORT DATA
ITEMS
2009
2010 2011
2012 2013(APR)
ROUGH DIAMONDS
40039.14
GOLD BAR
7034.52
7905.74
9734.41
16010.27
8832.61
10820.32 6062.77
Rs. In CRORES
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Major Importers
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CONCLUSIONS
This is a favorable industry:
Can take advantage of market trends
History proves that jewelry is long-lasting
Highly volatile market, highly attractive
Will overcome the economic crisis
Fast progress in the global jewellery market.
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REFERENCES
www.indiabulls.com
www.myiris.com
www.moneycontrol.com
http://commerce.nic.in/ftpa/default.asp
http://www.ibef.org/download/GemsandJewellery_
sectoral
http://www.commodityonline.com/learning_sub.ph
p?id=32
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T u !!
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