What Is Globalisation?

Globalisation is when a business or organisation has an international

influence or they start distributing on an international scale. Music
globalisation is when there is an international music influence that effects
culture, economy and people.
Globalisation has effected: how popular or unpopular an artist is based on
interaction, how fans interact with each other and their favourite artist,
how people who enjoy music suggest different types of music to other
people and how people who are starting a career are able to upload
music and create/find a demographic.
Positive

Negative

Music accessibility
has improved and is
now easier for people
to listen to music on
the go.

The art of music is

disappearing; people
are barely buying
albums.

The Features of Globalisation:

These are the features that are thought to make up globalisation.
New Technology

For example, how technology has improved

from the Cassette to the CD, to the MP3
and now to online music streaming.

New Communication
and Transportation

Thanks to improvements in communication

and transportation music is easily
accessible and can be sold anywhere in the
world.

New Culture

To please the international audience pop

music has now been split into a range of
genres. New culture is created by the
mixture of world music. Music can influence
social and cultural ideas.

New Affection of
Personal Life

Peoples lives have changed due to the

globalisation of pop music.

Technology:
The music industry, at
the moment, is trying to
keep up with the
technology, I feel like a
good example of this
would be how its
dealing with the digital
revolution.
The music industry has
developed increasingly
in order to become
accessible and available
in the digital revolution,
however this creates
various pros and cons
for both the consumer
and the artist.
The positives of the
digital age would be the
affordability, the
increase in cultural
exchange and the

Advantages of
Globalisation in music
Some key advances in
music globalisation are
new technological
breakthroughs such as the
iPod and live streaming
The negatives of the digital apps. iPods came out in
age are the increase of
November 2001 and was
pirating songs, leaking
the start of popular online
music and
purchasing, making music
listening/watching music
more accessible than ever
on their technological
before. Streaming apps
device (iPods/iPhones etc.) came on the back of the
rather than going to watch advancement of iPods,
a live performance.
people could stream on
Social networking
Spotify for a month at the
websites, such as Facebook same price of an album.
and Twitter, have allowed
Streaming via YouTube for
people to upload free
example has also helped
music, to comment and/or
artists like Justin Bieber be
discuss, they also give the
discovered.
option of following your
Disadvantages of
favourite artists. This
Globalisation
allows you, the fan, to view A main disadvantage for
any tweets posts and
these technological
pictures that your favourite breakthroughs is that

Communication and Transportation:

Due to the growth of transportation and communication a various range
of music is now accessible and can be sold all over the world. There is
easy availability over the internet for people to listen to different genres.
E.g. a person in America can listen to K-pop, whilst a person from Korea
can listen to Turkish Folk.
Positive

Negative

Artists may have specially flown in

instruments in order to create a
specific sound. For example The
Beatles, during their Sergeant
Pepper album, explored with
different sounds and flew in sitars
from India.

Local bands have to pay more to

travel out of their area. For
example, a band might travel up
and down the country (England) in
a van but the expenses to pay for a
flight across to America or other
places in Europe along with their
instruments is very high.

How Has Culture

Effected Music?

How Has Music

Effected Culture?

Culture has affected what

Music has had an effect on culture by
instruments are used in songs
using techniques like recording songs,
and how they are executed. A
marketing (via the internet) and
good example of this would be
giving the proceeds to charity. An
Rude by Magic! The song has
example of this would be Do They
used reggae-style
Know Its Christmas by Band Aid.
instrumentation and the beat
Band Aid used the internet in order to
that carries the song and
advertise the song and the proceeds
atmosphere is reggae inspired.
went to help the poverty in Africa.
Although the instrumentation
This is an example of western music
is reggae, the vocals and lyrics
bringing awareness to the world that
are sung in a modern western
there are some areas in the world that
style.
need help. Therefore more
Culture has also effected the
charities/charity songs are created to
meaning of certain songs,
help raise money to help people, in
particularly songs that bring
Africa-for example.
awareness. A good example of
an artist who did this was
Michael Jackson. He was such
an icon and he wanted to
These are also examples of
make such a change in the
how music affects the

Opportunities for musicians to sell

records outside of their local area:
There are many ways for
bands/artists to sell
records outside of their
local area.
British boy group One
Direction started off in
Britain however it wasnt
long before their
popularity spread across
the globe to America.
They started out on X
Factor however they
didnt win. They signed
with SyCo Records and
already had created a
fan base in Britain. Due
to marketing and
promotion from the label
and the fans promoting
1D; it didnt take long for

girls) they started to

they sing all their songs
release music they knew acapella. One Directions
would appeal to them. selling point was the fact
This helped them
that they were the first
outgrow America into
young boy band in a
Canada and from
while therefore filling a
Canada, elsewhere.
gap in the market.
Soon signing over to
The internet is a very
Columbia Records, they good way to sell your
were releasing music
records and give yourself
across the globe,
exposure. This
making an international generation are so into
statement.
technology that the best
way to present
something new to them
is through technology.
Another example is to
Nowadays bands and
collaborate with other
artists also use YouTube artists. This way you are
to promote themselves. appealing to your fan

Marketing And The

Marketing
and the Internet are big factors of globalisation as they can either
Internet:

make or break you.

When signed to a record label it normally comes with a marketing team;
however you will still have to market yourself. Whether that be performing at
talk shows or using the internet (i.e. Twitter and Facebook and YouTube).
Marketing is a key factor in globalisation because if nobody was marketing
themselves or their artists or product then nobody would know about it.
Marketing allows people to know that there is a band for ages 12-16 around
or that your favourite artist is touring and has booked dates to perform at the
o2 and when the tickets go on sale.
The internet, nowadays, is a form of marketing. Consumers pay for concert
tickets using the internet, listen to music using the internet and keep up with
their favourite artists tweets etc. using the internet.
The internet has increased globalisation because social networks allow artists
to post a status while in London and allows people from Japan and America to
view it, comment back and/or share it. Sometimes you dont even have to
market yourself as your fans will help by creating fan pages or simply telling
their friends to check out this new artist I found.
A good example to show the power of the internet is Gangnam Style by Psy
or Friday by Rebecca Black. Gangnam Style was the first YouTube video to hit
a billion views and once the song had left K-pop and entered the mainstream
charts there was no going back. The dance also was a massive hit, along with

How Do Things Expand Out Of

America?
Music expands out of America in a number of ways.
The first way would be by modern technology, such as the internet.
Radio shows like Ryan Secreast are always recorded and then put
on its Facebook page where people share it and even if youre not
following that page one of your friends/relatives who lives in
America might share it and tag you in it. When you then watch it,
you may show your friends and so on. This also applies to TV talk
shows such as Ellen. Many artists perform on Ellen as theyre about
to release a new single/album.
Touring is another way to expand from America. Bands/artists may
travel and perform small gigs in order to introduce themselves into
the industry in different countries. It is very common for upcoming
artists to perform as opening acts as bigger artists, this is a way for
American artists to expand.
The artist can market themselves by being very social on social
media and also by having a very distinct look. For example; Lady
Gagas wacky outfits are what mainly got the attention of the
public.
Finding a gap in the market is also a good way to help expand from
America. An example of an artist who did this is Nicki Minaj. At the
time there wasnt any female rappers around. She started off by

As my family is Turkish, I grew up listening to both Turkish and English-pop

music mainly.
As I grow older I am hearing a lot more cultural mixes in songs, for example
my cousin showed me a French song she heard called Dernire Danse.
Which fused French lyrics with western pop instrumentation.
When I was studying Spanish I tended to listen to the music as it helped me
learn and even now my sister who studies French will show me French rap
songs to compare to the ones we hear by artists such as Jay Z.

Overall globalisation has had a lot of

positive and negative effects on the
music industry. It has opened up new
doors and has closed some others.

By Gulen Chakarto

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