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Developing Marketing
Strategies & Plans
QUIZ

1. HOLISTIC MARKETING
INTEGRATION EXCEPT:
A. value exploration
B. value delivery activities
C. value creation
D. value examination

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2. CHARACTERISTIC OF CORE
COMPETENCY EXCEPT:
A. A source of competitive advantage
B. Applications in a wide variety of markets
C. Difficult to imitate
D. easy to advertise

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A.
B.
C.
D.

Value chain
Value link
Value connection
Value added tax

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3. A TOOL FOR IDENTIFYING WAYS TO

CREATE MORE CUSTOMER VALUE
BECAUSE EVERY FIRM IS A SYNTHESIS
OF PRIMARY & SUPPORT ACTIVITIES
PERFORMED TO DESIGN, PRODUCE,
MARKET, DELIVER & SUPPORT ITS
PRODUCTS.

4. A GOOD MISSION STATEMENT

SHOULD BE ____________?
A. Focuses on several marketing goals
B. takes a short term view
C. short, memorable & meaningful
D. stresses minor policies

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5. AN IMPORTANT CHARACTERISTIC OF A
STRATEGIC BUSINESS UNIT IS _____________?
A. has several managers
B. single business
C. various competitors
D. multiple business formats

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A. True. Thats the aim of strategic planning

B. False. Thats the aim of marketing plan

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6. To shape the companys business & products so that

they yield target profits & growth is the aim of
strategic planning. True or false?

7. LEVELS OF MARKETING PLANNING INCLUDES

STRATEGIC MARKETING PLANNING & TACTICAL
MARKETING PLANNING. TRUE OR FALSE?

A. True

B. False

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8. STRATEGIC BUSINESS UNITS CAN

BE COMPARED TO THE..?
A. hospital executive committee
B. department of medicine
C. hospital cashier
D. management committee

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9. DIVERSIFICATION GROWTH
A. St.Lukes Medical Center going into medical
tourism thru the internet
B. The Medical city forming a research unit to
discover new treatment options
C. Asian hospital offering more surgical
specialties to more clients
D. PGH providing more OPD time to
accommodate patients from the provinces

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10. SWOT ANALYSIS

A. Strength means St. Lukes Medical Center
showcasing its state-of-the-art medical
equipments.
B. Weakness means Phil Heart Center is unable
to accept OB-GYN patients
C. Opportunity means National Orthopedic may
try accepting open-heart surgeries
D. Threat means, PGH must also entertain
HMOs since Manila Doctors accepts HMOs

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5. The best advertisement is

(a) Glow sign boards
(b) On internet
(c) T.V Media
(d) Print Media
(e) Which satisfies a customer.

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6. According to product life cycle theory, the

profit is maximum in(a) Developed stage
(b) Early stage
(c) Matured stage
(d) Declined stage
(e) None of these

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3. Market information means

a. knowledge of industries
b. knowledge of households
c. knowledge of peers
d. knowledge of customers tastes
e. All of these

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Market Research is needed for

a. Choosing the right sales person
b. Choosing the right products
c. Making proper marketing decisions
d. Deciding the sales incentives
e. None of these

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Marketing is termed as successful, when

a. There is a rise in the number of salesmen
b. There is no need for post-sales services
c. There is no need to give discounts
d. There is rise in sales through more clients
e. Marketing is an ongoing process and hence,
can never be successful

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Marketing Strategy means

a. Ideas for new employment
b. Old techniques of selling
c. Techniques for improving marketing activities
d. Techniques for increasing production
e. Networking

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Digital marketing is similar to

a. Online marketing
b. Cold calling
c. Web designing
d. Market forecast
e. Outdoor marketing

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The sales process begins with

a. Customer Identification
b. Lead Generation
c. Sales Presentation
d. Sales closure
e. Sales meet

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A Call in Marketing language means

_______
a. Calling On a salesperson
b. Calling on a customer
c. Making a phone call
d. Telemarketing
e. None of these

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Telephone inquiries, letters, responses to

advertising or direct mail, are kept in which
of the following categories?
(A)Sales Leads
(B)Sales Kits
(C)Sales Literature
(D)Sales Manual
(E)Sales Planning