Consumer Behavior Activity

Kibig-Kibig Snack Bar

Owned and Managed by Barbie, Babe and Ken
Partnership

Pharmacy 2B
Barabona, Jan Marianne
Celiz, Rio Portia Loren
Inosanto, Sarah Mae
Lavalle, Jane Jobeth
Limpiado, Kathleen Gay
Milan, Romelhet
Sayago, Hannah Ella

Pharmacy 2B

Group 2
Consum
er

Kibig Kibig Chicken Lauriat

Rice

Chicken

Juice

UTILITY MARGINA
L UTILITY

10

10

Rice

Pancit
Canton

Juice

UTILITY MARGINA
L UTILITY

10

10

20

10

Rice

Siomai

Juice

UTILITY MARGINA
L UTILITY

10

10

30

20

20

-10

Rice Chicharo Juice

n

UTILITY MARGINA
L UTILITY

Rice

Buchi

Juice

UTILITY MARGINA
L UTILITY

20

20

10

-10

Pancit Siomai
Canto
n

Juice

UTILITY MARGINA
L UTILITY

30

30

50

20

60

10

Pancit Chicken Juice

Canto
n

UTILITY MARGINA
L UTILITY

20

20

20

10

-10

Pancit Chichar Juice

Canto
on
n

UTILITY MARGINA
L UTILITY

10

10

-10

Pancit
Canto
n

Buchi

Juice

UTILITY MARGINA
L UTILITY

20

20

50

30

Rice
8
10
12
14
16

Chicken Juice
6
8
10
12
14

6
8
10
12
14

UTILITY MARGINA
L UTILITY
20
20
30
10
50
20
70
20
30
-40

GUIDE QUESTIONS
1. What are the food meal that Kibig-

kibig Snack Bar be serving to their

costumers?
.Rice
.Chicken
.Siomai
.Chicharon
.Pancit Canton
.Buchi

GUIDE QUESTIONS
2. Give at least five reasons why the Snack
Bar preferred to serve this meal.
Completeness or quantity of meal
Many varieties of food
Popularity of the chosen chinese food
Flavor when they are eaten as
combination
Favorite preference/choice of consumers
in the taste
Affordability of the combo meal

GUIDE QUESTIONS

Food
or
Complement
3. Which
of the
componentSubstitute
of the
Menu
lauriat are complemenrtary and
Component

substitute?
Rice
Chicken
Siomai
Chicharon
Pancit
Canton
Buchi

Chicken
Siomai
Chicharon
Pancit
Canton
Buchi

GUIDE QUESTIONS

Food
or
Complement
3. Which
of the
componentSubstitute
of the
Menu
lauriat are complemenrtary and
Component

substitute?
Pancit
Chicken
Canton
Siomai
Chicharon
Pancit
Canton
Buchi

Chicken
Siomai
Chicharon
Pancit
Canton
Buchi

GUIDE QUESTIONS
4. (MARGINAL RATE OF SUBSITUTION)
As you keep on increasing the
number of servings which do you
notice , (a) as the combinations or
servings are increased, the
tendency towards additional
servings decreases, (b) as the
combinations or servings are
increased, the tendency towards
additional servings keeps on
increasing, (c) as the combinations or

BUDGET CONSTRAINTS : Provide

cost estimates
1. How much is the cost of the

servings which gives the highest

marginal utility?
Pancit Canton + Siomai + Juice =
Favorite! Nom!
Php 10
+ Php 10 + Php 5 =
Php 25

BUDGET CONSTRAINTS : Provide

cost estimates
2. Does the cost complement with the
students budget or allowance?
Regular allowance = 50 pesos to 75
pesos per day
If cost (25 pesos) < 50 75 pesos
Then, YES. It complements.

CONSUMERS CHOICE
1. In offering the chicken lauriat, what
has been considered by Kibig-kibig
Snack Bar?
Completeness of meal
Profit of the supplier
Price of a set meal
Budget of the consumers per meal
Regular quantity consumed by
Filipinos in a sitting
Taste of the combinations of eating

CONSUMERS CHOICE
2. Which of the combinations has the
highest marginal utility?

Pancit Canton + Siomai + Juice

CONSUMERS CHOICE
Marginal Utility
30

Pancit
Canton +
Siomai +
Juice

20

Marginal Utility
10

0
A. Rice
B. Rice
C.
+Chicken
A. Rice
Rice
+Chicken
B. Rice
+Chicken
C.
+ Rice
Pancit
++Juice
Pancit
+
A.
+Juice
Rice
canton
Pancit
+
B.Juice
Rice
canton
C.
+A.
Rice
canton
Siomai
++
Rice
B.
Juice
Siomai
+
+Rice
C.
Juice
+
Siomai
+Rice
Chicharon
Juice
++Chicharon
Juice
++A.
Chicharon
A.
Juice
Rice
B.
Pancit
+
B.Rice
Juice
C.
Pancit
+
C.Rice
Buchi
Juice
Canton
Pancit
+
A. Buchi
Juice
Pancit
Canton
+
B. Buchi
Pancit
Canton
C.
+ Canton
A.
Siomai
Pancit
+Pancit
Canton
B.
Siomai
+Pancit
C.
Canton
Siomai
+
+Chicken
Canton
Pancit
Juice
+
+Chicken
Canton
Juice
+
+Chicken
Canton
A.
Juice
++Pancit
Chicharon
B.
Juice
++Pancit
Chicharon
C.
Juice
++Canton
Pancit
Chicharon
Juice
Canton
+ Juice
Canton
+ Buchi
Juice
+ Juice
Buchi
+ Buchi

-10

Corrected Chart
Marginal utility
40

30

20

10

-10

-20

-30

-40

Pancit
Canton +
Siomai +
Juice

CONSUMERS CHOICE
3. Which of the combinations has the
lowest marginal utility?

Rice+ Chicharon + Juice

CONSUMERS

Rice+
Chicharon
CHOICE + Juice

Marginal Utility
30

20

Marginal Utility
10

0
A. Rice
B. Rice
C.
+Chicken
A. Rice
Rice
+Chicken
B. Rice
+Chicken
C.
+ Rice
Pancit
++Juice
Pancit
+
A.
+Juice
Rice
canton
Pancit
+
B.Juice
Rice
canton
C.
+A.
Rice
canton
Siomai
++
Rice
B.
Juice
Siomai
+
+Rice
C.
Juice
+
Siomai
+Rice
Chicharon
Juice
++Chicharon
Juice
++A.
Chicharon
A.
Juice
Rice
B.
Pancit
+
B.Rice
Juice
C.
Pancit
+
C.Rice
Buchi
Juice
Canton
Pancit
+
A. Buchi
Juice
Pancit
Canton
+
B. Buchi
Pancit
Canton
C.
+ Canton
A.
Siomai
Pancit
+Pancit
Canton
B.
Siomai
+Pancit
C.
Canton
Siomai
+
+Chicken
Canton
Pancit
Juice
+
+Chicken
Canton
Juice
+
+Chicken
Canton
A.
Juice
++Pancit
Chicharon
B.
Juice
++Pancit
Chicharon
C.
Juice
++Canton
Pancit
Chicharon
Juice
Canton
+ Juice
Canton
+ Buchi
Juice
+ Juice
Buchi
+ Buchi

-10

Corrected Chart
Marginal utility
40

30

20

10

-10

-20

-30

-40

Pancit
Canton +
Chicharon
+ Juice

CONSUMERS CHOICE
4. If you have attained or reached to
a combinations which gave you the
highest marginal utility, will you still
experience an increase in Marginal
Utility on any combinations?(Y/N)
No. Further increase after the
maximum total utility or satisfaction
causes the marginal utility to
decrease causing dissatisfaction.

THEORY OF CONSUMER BEHAVIOR

Construct a single line or statement
that would best describe and market
the food sold by Kibig-kibig Snack Bar.
It must be able to capture the tastes
and preferences of the customers.

Kibigkibig snack bar, A complete

meal that suits your budget !

THEORY OF CONSUMER BEHAVIOR

Construct a single line or statement
that would best describe and market
the food sold by Kibig-kibig Snack Bar.
It must be able to capture the tastes
and preferences of the customers.
(Corrected)

Kibigkibig snack bar Chicken

Lauriat, A complete meal
that suits your