RELATIONSHIP

MANAGEMENT

TEAM 4
Lavanya Arzoo Shreya
Yoga Swagat Rahul Arkraj Aman Shivendra
Harsha Lohit

*The Social Networ

Colour : Emotion :: Blue : Mark

Intellectual.
Positive: Intelligence, communication, trust, efficiency, serenity,
duty, logic, coolness, reflection, calm.
Negative: Coldness, aloofness, lack of emotion, unfriendliness.
Blue is the colour of the mind and is essentially soothing; it affects
us mentally, rather than the physical reaction we have to red.
Strong blues will stimulate clear thought and lighter, soft blues will
calm the mind and aid concentration. Consequently it is serene
and mentally calming. It is the colour of clear communication. Blue
objects do not appear to be as close to us as red ones. Time and
again in research, blue is the world's favourite colour. However, it
can be perceived as cold, unemotional and unfriendly.

I will only hire someone to work directly

for me if I would work for that person.
In an alternate universe, if things were different and I
didnt start the company, I would be happy to work for
that person. Or if Facebook just disappeared and I had to
go find something else to go do, then Id be happy to go
work for that person.

LIV
E

 The criticism is that theyre overly scheming and

dont care about people, says a former Facebook
executive fired by Zuckerberg. But this is really
what is required to build a long-term sustainable
business. The executive added that while many
people canned by Zuckerberg over the years feel
screwed over, he couldnt think of any instance in
which Zuckerberg was actually unfair. He is not a
bad guy, the executive says. Maybe hes not a
good guy, but hes not a bad guy.

 Removing Van Natta made it possible

for Zuckerberg to hire Sheryl Sandberg,
one of the most important moves he
has ever made. Zuckerberg spent more
than 50 hours wooing her away from
Google, where she had built and run
the online-sales organization.

Van Natta Leaves Facebook

Van Natta, whose job description was changed from
COO to Chief Revenue Officer and VP Operations,after
titles were shuffled, said in an interview today that he
felt he had done what he could at Facebook and has long
wanted to be CEO of a consumer Web company.
We are now at a point where we have made some key
hires and have strong businesses, said Zuckerberg.
What we are trying to be is a social utility, and we think
we can connect the whole world.

 According to aNew Yorkerarticle by Ken Auletta,

after meeting at a Christmas party in 2007, they
had several sit-downs over the next couple of
months

 First at a caf in Atherton, near Sandbergs house; then,

because that was too public, in Sandbergs kitchen (at
the time Zuckerberg was living in a tiny apartment with
barely any furniture).

 When the tech elite flew to Davos for the World

Economic Forum that January, Zuckerberg rode with
Sandberg and the gang on Google Onethe 767
owned by Google founders Larry Page and Sergey
Brin. The two spent the flight huddled
conspiratoriallya fact that did not go unnoticed
within Google.
In addition to her being phenomenally good at the
job Facebook needed doingbuilding and managing
a global corporationZuckerberg found another
attribute appealing: She was okay being No. 2 as
most of the executives Facebook considered for the
COO slot admitted that they would eventually like
to be in charge. Facebook already had its CEO, so
this was a nonstarter.

 One former Facebook executive believes that the

management blunders Zuckerberg made in Facebooks
early years are part of what has made his partnership
with Sandberg work so well. The former exec likens this
experience to the mistakes he made in relationships
before he got married: All that learning and fucking up
in the past is what makes me a great husband.

 For some Zuckerberg skeptics, its the quality and

stability of the management team he has built thats
made them believers. To attract and retain people like
Sandberg, who dont need to work and can work
anywhere, he has had to first be a good bosstalented
people dont like working for assholesand, second, to
let go of aspects of his company that another founder
might have clung to.

 The Zuckerberg-Sandberg duo has been so successfulannual

revenues have increased from $150 million to nearly $4 billion
since she came aboardthat it has now become a new model for
tech company-building. Instead of replacing the quirky founder
with a professional CEO, companies now try to go get a Sheryl.

10 Reasons why Mark Zuckerberg is loved

He is Throwing Away Traditional Hierarchies
He is Removing Barriers
He has Legitimacy
He has a Clear Vision
He is Fearless
He Ignores Pointless Workplace Traditions
He Gives Out Perks
He Empowers Employees
He Communicates and is Available
He is Deeply Involved

Mark Zuckerberg
Best Described as Visionary Dreamer Leading a Disruptive Company
Dream Venture Involves Creating something completely new
Value Being Inventive, A Pioneer
Most Comfortable When Lots of Ideas get Generated
Friends say he is good at Imagining Bold Futures
Weakness, Getting distracted by the new new thing
Secret worry is that his stubbornness clouds his judgement
Strategy Product practically sells itself
Reaction to competition is please that company is 2 steps behind
Success means Innovating Continuously

Thank You