Week 3 Lecture 2

Managing Data to Improve Business

Performance

Ref: Chapter 3 of Turban and Volonino

Learning Objectives
1.Describe how data and document
management impact profits and
performance.
2.Understand how managers are
supported or constrained by data
quality.
3.Discuss the functions of databases and
database management systems.
4.Understand how logical views of data
provide a customized support and
improve data security.
5.Describe the tactical and strategic
Learning Objectives cont’d
6. Describe transaction and analytic


processing systems.
7.Explain how enterprise content
management and electronic records
management reduce cost, support
business operations, and help
companies meet their regulatory
and legal requirements.
Applebee’s International Learns
& Earns
Problem : Huge quantities of data in many
Databases .

Solution : Enterprise data

warehouse implemented .

Results : Improved
profitability .
Applebee’s enterprise data
warehouse and feedback loop.
Data, Master Data, and
Document Management
Data management is crucial for
productivity of managers and
employees
Data – Organisations key asset
Data decisions  high quality
data
High Quality Data  how data is
managed
Data life cycle
Data Management – a structured
approach to managing data.
◦ Principles of Diminishing Value,
◦ 90/90 Rule, and
◦ Principles of data in context.

Analyzing Any Business

Business analytics
Data Visualization

Dow Jones industrial average ( DJIA ) for a single

day in tabular display and graphical display .
 MDM – Master Data
Management
Master Data Management ( MDM ) – integrating to provide a
more unified view of data

Operational versus Analytical Master Data Management

Demystifying Master Data Management

Would You Like Fries With That? And Does Cross - Selling Just

Data management's top eight stories of 2008

Human resources data analytics brings metrics to workforce

Master Data Entities
Main entities of company
◦ Customers
◦ Suppliers
◦ Employees
Different Master Data needs
Model of an enterprise data
warehouse.
Data Problems and Solutions
Data Quality
Data’s usefulness
Quality of the decision based on
the data
◦ Accuracy Data Quality Example
◦ Accessibility
◦ Relevance
◦ Timeliness
◦ Completeness
Document Management
 Effective business continuity planning
requires the timely restoration of
critical functions after a disruption to
normal business operations.
 This would include developing plans for
recovery of essential IT infrastructure,
critical applications, and time sensitive
business processes.
 In the aftermath of emergency
situations, however, it is all too
common to find that organizations fail
to plan adequately to protect and
replicate paper records, as necessary
Document Management
Implementation of any record
management and/or paper
digitization solution is a significant
undertaking and must be
approached with a detailed plan of
action and significant buy-in and
approval from all stakeholders.
Implementation breaks down into
4 distinct phases:
Identifying objectives
Identifying products that meet those
objectives
File Management Systems -
Example of primary and foreign
keys.
Hierarchy of data for a
computer-based file.
 A file Management Approach

Computer - based files of this type cause problems such as redundancy

inconsistency , and data isolation .
Database and Database
Management Systems
Advantages of DBMS
DBMS Data Access – An integrated
Approach

Database management system provides access to all

data in the database .
Data Warehouse, Marts and
Centers -
Data warehouse framework and
views.
Strategic Use of Data
Warehousing
Why Data Warehouses Fail
Content Management

Electronic records management from creation to

retention or destruction .
ERM Vendors – check these out!

ACCUTRAC® SOFTWARE
Managerial Issues
 Reducing uncertainty.
 Cost-benefit issues & justification.
 Where to store data physically.
 Legal issues.
 Internal or external collection, storage,
maintenance, & purging of databases
of information.
 Disaster recovery.
 Data security & ethics.
 Privacy.
 Legacy systems.
 Data delivery.