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MOBIL

Group №1

www.themegallery.com
LOGO
LOGO The balanced scorecard : Refocuses the
Management System from Tactics to Strategy

Translating the vision

Communicating and
linking
Title Feedback
and
learning

Business Planning
www.themegallery.com

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Strategic Objectives

Financial Customer Internal Learning and


growth

 Return on Capital Continually  Marketing Organizational


Employed delight the Manufacturing Involvement
 Cash flow Targeted Customer
Supply, Trading Core
 Profitability  Improve the and Logistics Competencies
Profitability of and skills
 Lowest cost Dealer/ Wholesale Improve Health
Marketers Safety and Access to
 Meet profitable Environmental Strategic
growth targets Performance Information
Quality
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Balanced Scorecard: Big Picture

1. Mission

2. Financial
.

3. Customer

4. Internal
Business Process

5. Learning and
Growth
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