MADHUSUDAN

PANIGRAHI
Associate Director Sales
Bangalore, IN 560068 https://bold.pro/my/madhusudan-
panigrahi/476
919039639898

madhusudan.panigrahi1988@gmail.com

As a seasoned Sales Lead, very passionate about driving revenue growth, building high-performance teams,
and delivering exceptional sales strategies. With a track record of 4 zero to one successful sales project , excel in
leading sales teams to consistently exceed targets and elevate market presence.

Preferred leadership style emphasize collaboration, coaching, and fostering a results-driven culture. Always
adept at identifying market trends, developing data-driven sales strategies, and leveraging innovative tools and
technologies to optimize sales processes.

With a deep understanding of health tech as a end to end full stack delivery platform , continuously adapt and
innovate to stay ahead of the competition. Whether it's penetrating new markets, expanding existing client
relationships, or streamlining operations, goal is to deliver sustainable growth and lasting value to the
organization.

Skills
PnL Management

Advanced

Revenue & EBITDA Growth

Upper intermediate

Key Account Management

Advanced

Business Strategy & Execution

Upper intermediate

New Business Development

Advanced

Strategic Alliances & Partnership

Upper intermediate

Team Building & Leadership

Advanced

Sales Coach
Upper intermediate

Sales training and leadership

Advanced

Analytical problem solver

Upper intermediate
 Work History
2023-06 - Current Associate Director of Sales
Practo Technologies Pvt Ltd, Bangalore
Sales Strategy: Develop and implement sales strategies and tactics to achieve
revenue targets based on Historic data.
Team Management: Lead and manage sales team, including sales managers and
representatives, by setting performance targets and providing coaching and
mentoring.
Client Relationship Management: Build and maintain strong relationships with key
clients and stakeholders to ensure customer satisfaction and long-term partnerships.
Revenue Generation: Drive sales and revenue growth through effective sales
techniques, negotiation, and strategic account management. Achieved Quarter
On Quarter 20% Growth in top line growth. Current Portfolio is of 42 Cr.
Market Analysis: Conduct market research and analysis to identify trends,
opportunities, and threats, and use this information to make informed sales decisions.
Sales Forecasting: Create accurate sales forecasts, budgets, and reports to monitor
and track progress toward sales goals.
Sales Training: Develop and implement training programs to enhance skills and
knowledge of sales team.
Sales Process Improvement: Continuously assess and optimize sales processes to
increase efficiency and effectiveness based on data only.(Ex: reducing Prospect TAT
from 30mnsto 15Mns increased conversion to 33%)
Performance Metrics: Define and measure key performance indicators (KPIs) for sales
team and regularly assess team performance.
Business Development: Identify new business opportunities, potential markets, and
expansion strategies to drive growth. Increased market Penetration from 0% to 40% in
2022-2023.
Sales Collateral: Oversee development of sales collateral and marketing materials to
support sales team in their efforts.
Budget Management: Manage sales department's budget, allocating resources
effectively to support sales initiatives. Ensure to Operate in lowest CAC ever possible
that is 14% reduced from 32%
Collaboration: Collaborate with other departments such as marketing, product
development, and customer service to ensure alignment with overall business goals.
Compliance and Reporting: Ensure that sales team adheres to company policies
and compliance standards, and provide regular reports to senior management.
Risk Management: Identify and mitigate potential risks that could impact sales and
revenue objectives.

2022-07 - 2023-05 Senior Manager/Category Head

Practo Technologies Pvt Ltd
Responsible for Sales and P&L of for B2C Services for 3 different Category
Managing P&L of INR 1.4 CR /Monthly which accounts for ~50% of India business
Started 2 New Business Categories and ensured to put it in Proper Shape
Increased Market Penetration of 20% from 0% in first Quarter for new Business
Category
Resource Capacity Planning through Proper agile technology
In November became First Senior Manager to reach Contribution Margin of 12%
Define Metrics based on data backwards and implement it in Resource-Market Fit
Model
Responsibility for Weekly Sales Review of concerned managers and their executives
Design Incentive model and Quarterly Rewards and Recognition model for
Employee benefits
 Hire,Coach and Define Proper KRA Sales executives and Team Leads and Managers
for Different
Categories
Introduce Task based model in company for first time ,which helps to increase
resource efficiency by 1.3 times.
Held monthly meetings to create business plans and workshops to drive successful
business
Developed and implemented new filing systems to improve organizational efficiency
and productivity
Implemented and developed operational standards, policies and procedures
Identified cost improvement changes and cost savings plans to increase company
savings

2021-12 - 2022-06 Manager- Sales

Practo Technologies Pvt Ltd, Bangalore
Responsible for Sales and P&L of for B2C Services:
Zero to One New Business Launch: Launch Surgical B2C unit for Organization in Metro
Cities
Hire,Coach and Define Proper KRA Sales executives and Team Leads for Different
Cities
Managing P&L of INR 60 million/Monthly which accounts for ~35% of the India
business
Increased Market Penetration of 30% from 0% in first Quarter
Execute Proper CRM for entire Sales Team for B2C business
In Jun became first manager to reach positive margin of 8 Lakhs.

2018-01 - 2021-12 Assistant Manager

Practo Technologies Pvt Ltd, Bangalore
Responsible for Sales and P&L of for products HIMS, Analytics , Ad Slots
Managing a P&L of INR 12 million which accounts for ~25% of the India business
Leading Business growth of Software Sales & Online Marketing with a revenue growth
of 30% Y-o-Y
Leading a team of 14 people including Operation Managers, Channel Partners
Responsible for Business growth despite Salesforce reduction by 30% thereby
Increasing profit Margin
Cracked the Top deals like Kaya Group, Assure group, Heads Up tails Group etc
Reduced the Churn % by providing the best customer Service in my region
Helped the Product team to develop the best suitable product based on the current
Market Standards
Maintaining Strong relationship with Channel Partner to maximize the resources and
ensuring them getting benefited with Sales Commissions
Increased Market penetration by ~10% Y-o-Y by acquiring KOLs
Trebled the Average Sale per executive from 1.5L to 4.5L thereby reducing CAC.

2016-04 - 2017-12 Assistant Area Manager

Practo Technologies Pvt Ltd, Mumbai
Responsible for sales of Online ad slots and Clinic Management SaaS in Mumbai
Led team of 4 members, Including Sr Territory Managers and Territory Managers
Increased revenue by 30% in defined territory with successfully managing team
Increased Market penetration by 15% by adding more customers on board
Have Contributed ideas for platform Practo.com
Successfully Managed Existing Key Accounts and increase revenue by cross selling
Conduct Performance review every week to monitor Performance

2008-06 - 2011-10 Associate Manager

VEDANTAALUMINUM LTD, Jharsuguda
 RFP and RFQ: Owns responsibility to share proposal and quotation with potential
clients
Client Management: Understanding t requirements of existing and provide them
solutions
Communication Management: Responsible for maintaining good communication
flow between Customers and Different Departments of company
Lead Qualification: Responsible to qualify potential leads and pass on to sales team
to close deal.
Developed loyal and highly satisfied customer base through proactive management
of team customer service strategies

Education
2013-05 - 2015-03 MBA: Marketing
SDMIMD - Mysore
GPA: 8.1 Out of 10

2005-06 - 2008-03 Bachelor of Science: Math

S.C.S College - Odisha
GPA: 8 out of 10

Languages
English, Hindi, Odia