This document is Strategic Plan Text.

It is part of the supporting assessment resources for Assessment Task 2 of BSADM506.

Strategic Plan

2018 - 2020

Grow Management Consultants

Welcome

Welcome to the Strategic Plan for Grow Management Consultants.

This document sets out our vision for the next three years and how we hope to achieve it.

We hope you enjoy reading this document.

Paul Burns
CEO
Grow Management Consultants

Executive Summary
Established in 2010, Grow Management Consultants is a management consultancy company specialising
in providing services to companies to assist them to improve the leadership performance of their staff.
Grow Management Consultancy draws on its up-to-date knowledge and skills in best practice leadership
concepts to assist clients with leadership performance

Mission Statement
Grow Management Consultants are committed to promoting individual and organisational leadership
excellence. We do this by providing mentoring training, coaching, consultation and program evaluation;
offering cutting edge tools, resources and expert advice; sharing best and next practices; leading
organizations through the process of creating a leadership culture; and, recognising and celebrating
excellence in leadership.

Our values are:

Core values underpinning our activities are:
 Quality
 Innovation
 Respect
 Reliability

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Strategic Priorities
To be well led, high performing, profitable and accountable
 Ensure that all financial operations, performance indicators and results support thestrategic
policies
 Identify new and expand existing sources of revenue, including establishing a training college to
offer accredited training inleadership
 Achieve profits of at least 10% perannum.

Develop services to meet customer needs and aspirations

 Increase range of services offered to include change management anddiversity
 Plan for and establish an annual conference, starting in2018.
 Increase range of e-books commencing with Organisational Change e-book to be published
during2018.

Continue building deeper customer relationships

 Customer-centred practice, with a focus on meeting their total needs for high-qualitymanagement
 Strengthen the skills of our people, to better supportcustomers
 Drive innovation to better meet customerdemands

Attract, engage and develop the best staff

 Continuing the drive to a customer centred, high performance workforce andculture
 Strengthening the skills of our people, to better support customerneeds
 Empowering innovation and responsiveness tochange
 Continuing to enhance the diversity of ourworkforce.
 Employing additionalconsultants
 Developing our human resources by implementing a formal human resourcesframework
 Exploring the use of technology in humanresources

The Market
The Management Consulting industry has grown weakly over the past five years. Poor demand from
downstream markets constrained industry revenue growth, with financial services and resources firms
cutting spending on management consultants due to economic uncertainty and falling commodity prices.

However, businesses using management consultants to introduce new business processes and enhance
operating efficiencies have partly offset this trend. Industry operators have also increasingly incorporated
analytics into their services, which offer clients greater understanding of their business and clients.
Demand for services backed by analytics is expected to contribute to growth of 3.8% in 2018-20.
This document is Strategic Plan Text.
It is part of the supporting assessment resources for Assessment Task 2 ofBSADM506.

Research also shows that there is a need for workers to have strong leadership and
management skills to support collaborative management, managing teams for adistance,
empowering others and business acumen. Thus, the demand for leadership consultancy services is still
strong.

Situation Analysis

Strengths Weaknesses
 Value andquality  Brand name not developed asyet
 Strongmanagement  Small organisation
 Customer loyalty
 Friendly organisationalculture
 Level of available finance for
investment

Opportunities Threats
 Leadership skills indemand  High level ofcompetition
 Opportunities to offer a rangeof  Economic downturn meaning less
services spent onconsultants
 Failing to satisfy clientsdemands

Marketing Strategies
Our marketing strategies aim to:
 build ourbrand
 generate leadsnow
 help to convert those leadsquickly
 form ongoing relationships andreferrals

We plan to develop our market share by:

 Improving our marketing andadvertising
 Continually improving the quality of service given toclients
 Maintaining effective communication channels with all stakeholders to ascertain industry
requirements and then develop products and manage servicesaccordingly
 Continually improving communication channels with all our stakeholders, ensuring a flow of
timely and accurate information to facilitate effective planning and decisionmaking
 Targeting identified growth markets with planned, market appropriate campaigns employinga
variety of promotional strategies and advertisingmediums
 Offering attractive fee structures to ourclients
 Continually improving the skills, knowledge and effectiveness of Grow Management Consultants
through our commitment to training anddevelopment

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This document is Strategic Plan Text.
It is part of the supporting assessment resources for Assessment Task 2 of BSADM506.

 Regularly reviewing the effectiveness of all our operations and making

improvements when and wherenecessary

Operational priorities
 Design and develop a monthly newsletter to send out to all clients (Responsibility:Principal
Consultant; Timeline: newsletter to be in operation by September2017)
 Create a blog page on web site to provide regular latest news (Responsibility:Principal
Consultant; Timeline:immediately)

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