KEWIRAUSAHAAN DAN

PENGEMBANGAN BISNIS

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OBJECTIVES
1.Memberikan pemahaman tentang sistem bisnis,
baik yang terkait dengan konsep bisnis, pelaku
bisnis dan kewirausahaan, perencanaan bisnis
maupun pengembangan usaha dan
keberlanjutannya.
2.Memberikan kemampuan integratif dan
ketrampilan untuk mampu merencanakan,
mengoperasikan dan mengembangkan sistem
usaha bisnis.
3.Membekali sikap dan perilaku etikal dalam
berbisnis
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RULE OF CONDUCT
Min 80% Present in Class
Present in Class Before Starting the
Lecture
Dont Use Sandal, Kaos Oblong and
Hand Phone During the Lecture
Having Good Attitude

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REFERENCES
1. Bandowsky: Corporate Imagination Plus,
Five Step to Translating Innovative Strategies
Into Action, The Free Press, New York, 1990
2. Finch: How to write a Business Plan, Kogan
Page Limited, London, 2002
3. Frederick, Davis & Post:Business and
Society, McGraw Hill,1998.
4. Harper: Starting your own business,
McGraw Hill, 1991
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REFERENCES
5. Nesheim: High tech start up, the complete
handbook for creating successful new high tech
companies, The Free Press, New York, 2000
6. Robert: Entrepreneurs in high technology,
Lesson from MIT and beyondOxford
University Press, Oxford, 1991
7. Westwood: How to Write a Marketing Plan,
Kogan Page Limited, London, 2002

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ASSESSMENT
Requirements:
Min 80% Present in Class
Having Good Attitude

Score/Grade :
Mid Semester Test (UTS) : 25%
Final Test (UAS): 25%
Homework (PR) : 50%
Group
: 35% (Business Plan)
Individual : 15% ( paper and others)

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SAP
No./Mgg Pokok Bahasan
A. Sistem Bisnis
1
Konsep Bisnis
2
3
4

5
6
7

.Analisis Stakeholder &

Lingkungan Bisnis
Fungsi Bisnis
Proses Manajemen Bisnis
dan Corporate Covernance

Uraian
Konseptual framework sistem bisnis Aspek struktural dan
fungsional sistem bisnis, Siklus bisnis
Konsep stakeholder, Klasifikasi and interest stakeholder
Interaksi stakeholder, lingkungan bisnis
Fungsi utama bisnis ( marketing, produksi, finance dan SDM)
Keterkaitan antar fungsi
Proses Manajemen (Pengertian, Planning, Organizing,
Actuating dan Controlling), Corporate Governance (
pengertian, prinsip dan azas, dan instrumen)

B. Kewirausahaan
Konsep Kewirausahaan

Pengertian kewirausahaan Peran dan fungsi enterpreneur

dalam dunia usaha. Enterpreuneur bakat atau latihan ?
Inovasi dan Kewirausahaan Pengertian inovasi Inovasi teknologi dan teknopreuner
Starting the Business
Faktor keberhasilan dan kegagalan bisnis Bagaimana memulai
usaha bisnis?, Langkah mendirikan usaha bisnis, Etika dan
perilaku berbisnis
Mid Test Bahan dari minggu 1 s/d 7

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SAP
Mgg

Pokok Bahasan

9.

C. Business Plan
Konsep Business Plan

10.

Marketing Plan

11 Operation plan

12 Financial Plan

13. Presentasi Business Plan

Uraian
Pengertian Peran dan fungsi Komponen utama dan out line
business plan
Description of the industry,Analysis of potential customer
and competitor,Profile of target market and geographic area
to be served, Marketing mix ( product, price, promotion and
place), Projected sales and market share
Operation capacity, Operation Technology and Equipment,
Material and utilities,Operation planning and control
Operation Management
Capital Requirement, Sources of financing, Projected
balance sheet, Projected income statement,Projected cash
flow, Key operating ratio, Projected return
Dikerjakan secara berkelompok dan dipresentasikan oleh
setiap kelompok

D. Keberlanjutan Usaha
14 BPR
Pengertian dan konsep ProsesInstrumen dan tools
15 Balance Score Card
Pengertian dan konsep, Proses, Instrumen dan tools
16 Uas : Bahan dari mgg ke 9 s/d 15

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INTRODUCTION
CONCEPTUAL FRAME OF
BUSINESS

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Systematical Presentation
Mind Set of Business
Business System
Business Cycle

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Mind Set Business

Business ?
Linking Science-Technology -Business
Business Problem

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Business ?
Customer

Business

Product
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Existence of Business

Market Driven

Technology Driven

(Customer Focus)

( Product Focus)

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Linking
Technology

Science
Object
: Natural Syst. Artificial Syst.
Output
: Theory
Product/service
Performance : Truth
Benefit
Validity
: Absolute
Relative
Start
: Curiosity
Need

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Business
Real System
Value Added
Efficiency
Contextual
Need/Problem

Real System
Man

+
Natural System

and/or Artificial System

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Efficiency

Effective

Min Cost

Objective
Achievement/Actual
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Contextual

2+2=?
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Problem
Difference

Expectation
Objective

Reality
Achievement

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Problem Solving Model

Decision

Solution

Model
Standard

Action
Real
System

Problem

Data /Information
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Problem Solving Approach

Define Problem
Generate Alternatives
Choose Standard Model
Get The Best Solution
Make Decision
Implementation/Action
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Business System
Objectives
Structural Aspect
Stakeholder

Functional Aspect
Management System
Interactions

Environment
External
Internal
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Business Firm View

Traditional View
Business as Economic Institution
Business as Sociopolitical Institution

Systemic View
Business as Multipurpose Institution

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Traditional View
Business as Economic Institution
Business as economic entity that interact with
society only through transaction in the
marketplace

Business as Sociopolitical Institution

Business as sociopolitical entity that interact with
society through complex interaction for
increasing wealth and prosperity of society
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Business as an Economic Institution

Price & Product
Quality

Choice of
Employees

Business Firm

Quantities of
Output

Uses of
Resources

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Business as Sociopolitical Institution

Changes in
Ideologies &
Values

Upgrading of
Ethical Standard

Improved
Communication&

Increased Impt of
Media

International
Environment

Increased Govt.
Intervention:
Statutory Law
Admnistrative Law

Business Firm

Increased Influence
of external or public
Interest Group

Changing Att.of
Society toward
Business
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Increased Importance
of Internal
Stakeholder Group

System View of Business

Business as an living organism that interact with
and affected by environment for economic and
social motive ( multipurpose motive ) by using
the limited resources

Key To Survival is
Capacity to adapt efficiently the changing
condition posed by the environment
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Business as Multipurpose Institution

Economic Response

Market:
Competition

Stakeholder:
Expectation

Efficiency

Market
Process

Government:

Political Action
Legislative Act
Judicial Action
Regulatory Act
Equity

Business:

Public Policy
Process

Sociopolitical Response
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Economic
Social
Political

Business Cycle
Opportunity
Feasibility
Engineering Design
Construction
Operation and Maintenance
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Entrepreneur ?
Orang yang memulai/mendirikan usaha
sendiri ( bisnis ) dengan ciri tertentu yaitu:
menciptakan sesuatu yang baru
menciptakan sesuatu yang berbeda
mengubah nilai nilai

Mencari perubahan, merespons perubahan

dan memanfaatkannya sebagai peluang

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Background
Lapangan kerja baru pada periode
stagnasi/krisis diciptakan bukan oleh
perusahaan besar, tapi oleh usaha kecil dan
menengah
Di Amerika ( 1960-1980) menurut The
Economist 600.000 perusahaan baru didirikan
tiap tahun
Laju pertumbuhan 3x lebih tinggi dari
pertumbuhan perusahaan besar dari kelompok
Fortune 500
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Kenapa ?
Inovasi
Entrepreneurship
Dan
Entrepreneurial Management

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Opportunity
Opportunity ?
Sources

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Opportunity ?
Any situation that could be beneficially
managed

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Sumber Peluang Inovasi

The Unexpected
The Incongruity
Process Need
Change
Struktur Industri dan struktur pasar
Demografi
Persepsi, mood dan makna

New Knowledge
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Sources Of Opportunity
Change of
Government Policy
Economic Activity
Political and Social Affair

Problem
Need
Improvement
Etc
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Key Success Factors

Customer Focus
Trust base (Amanah)
Competence
Completing the Loop
Focus (Khusyu)
Urge to excel
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Thank you for your attention

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