Walt Disney (India)

 Television is a key brand driver for Disney in India. Since launch in

December 2004, the network is driven by the success of key Disney
Channel franchises and its localization strategy

 Disney's portfolio of kids' channels seeks to strengthen connections with

kids and their families by developing creative local content that reflects
the lives and faces of the Indian market.

 The localization strategy includes production of Disney Channel original

Indian content, local languages, local acquisitions, plus production of
short-form original content to create the local environment.

 Outside of the US, India is one of the largest markets Disney has
invested in for local production – exhibited through six locally produced
original programs/ series since September 2006.

 Through the terrestrial network, Disney Channel reaches over 122 million
homes. Over the years, the channels won 23 awards including Best Children's
Channel won by DC (two years in a row) at the Indian Television Academy
awards.


 Jetix, the 24-hour channel, is home for Disney animation and live
action heroes – including Vicky and Vetaal and Hero – Bhakti ki
Shakti. Targeted at kids aged 4-9 years, Jetix programming is
available in Hindi, English, Tamil and Telugu.

 In July 2006, The Walt Disney Company acquired Hungama TV, a

24-hour Hindi language and top rated Indian children's television
channel, firmly establishing Disney's commitment to localization in
a rapidly growing media market, where local content development is
key.

 India tasted a local flavor of Disney Channel's Original Movie

(DCOM) - High School Musical and High School Musical 2, through
inspired-by and re-recorded tracks by popular Bollywood musicians
and singers.

 DC also launched one of the India's largest inter-school dance
competition - My School Rocks (MSR), by roping in well known
Bollywood choreographers such as Saroj Khan (MSR) and Shaimak
Davar (MSR2).

 The Cheetah Girls One World became the first DCOM to be shot in
India in 2008.

 In India, DC launched "Break Time Masti Time" – an innovative

short form production that mirrors fun, laughter and antics of 14
year olds during their school breaks. This is the Indian rendition of
the format pioneered in Disney Channel Italy as Quelli
Dell'Intervallo a.k.a. "As the Bell Rings".
 Disney-ABC International Television represents some of the
hottest US shows including three of the top ten scripted series of
the 2007-08 US Fall TV season to-date: Grey's Anatomy (#1),
Desperate Housewives (#3), Lost (#5) – available on STAR India
and STAR MOVIES.

 Disney-ABC International Television works closely with Indian

broadcasters to provide dubbed content in local languages that
appeal to local audiences.

 For the first time, select network series' are available in Hindi
through the SAB Channel. Movies from Walt Disney Pictures,
Pixar, Touchstone Pictures and Miramax Films are also available
in five languages in India including Tamil, Telugu, Malayalam,
Hindi and English on STAR MOVIES, Zee Studio, FILMY, MAX,
Sun's network of channels, Ten Sports and Star Gold.
 An Indian version of the reality makeover
show, Extreme Makeover produced by Sony
Entertainment Television was launched in
2008. Hosted by Mona Singh, it was the first
ever makeover show adapted for an Indian
audience.
ESPN's joint venture with STAR – offers 14
customized television feeds and transmits in
English, Hindi, Korean, Cantonese, and Mandarin to
24 countries throughout Asia. ESS also produces
five local editions of SportsCenter, customized for
viewers in India, Taiwan, Hong Kong, Malaysia and
Southeast Asia, and maintains espnstar.com for
sports fans across Asia.
 It has mobile content distribution agreements with 47 carriers and
distributors in 16 markets in the Asia Pacific region, including: India

 Disney Mobile Theater, a wide variety of Disney-branded mobile

entertainment – such as ringtones, ringbacks, wall papers, themes,
animations, video shorts and games – is available via India's top carriers,
such as Airtel, Vodafone, Reliance and Tata reaching more than 210
million mobile phone subscribers and representing more than 70%
percent of India's mobile market and 85 percent of the data market.

 DIMG launched games with local flavor e.g. Mickey Mouse Rickshaw
Rush, Donald Ganga Kinare, Donald 20-20 and Mickey's Coaching Camp

 In India, UTV handles the sales and distribution of all Walt
Disney Studios' Hollywood produced films. Disney continues
to handle its marketing directly through its India team

 In June 2007, WDSMPI teamed up with leading Bollywood

studio Yash Raj Films to jointly produce Disney's first local
movie, Roadside Romeo. A full length animation film made
for Indian audiences

 "The Incredibles" which created history by being the first-ever

Hollywood film to be dubbed by a top Bollywood talent -
Shahrukh Khan.
 WDSHE is a leading player in the Indian home entertainment
marketplace. 

 The popularity of Disney titles among Indian families can

also be gauged by the successes of The Lion King, Jungle
Book, Incredibles and Pirates of the Caribbean 2 as the
highest selling DVDs of all time in India.
 DCP is bringing uniquely designed retail
environments through the "store-in-store"
concept to prominent retail outlets such as
Lifestyle stores in Mumbai, Sapphire in
Bangalore and Big Bazaar corners across
India.
 Disney Publishing has an extensive presence in India
providing a vast range of products for children across the
country. 

Over 300 titles have been published through 10 licensees in

India. Disney books feature popular and classic Disney stories
and characters including Mickey Mouse, Winnie the Pooh, the
Princesses, That's So Raven, Lizzie McGuire, and Power
Rangers. 

 Disney Adventures, the first international magazine for

children in India targeting children 8-14 years, features over
35% local content.

 Disney Publishing has tie up with Parragon India

 Shantanu and Nikhil, the Delhi based designers have entered
into a joint venture with adidas to launch a new brand called
S&N, a sports-meets-lifestyle prêt a porter brand.

 S&N will be positioned independently within all adidas Style

Essentials standalone stores. The stores will feature an S&N
wall within each store accounting for 20 – 30% of the store
display area.

 The collection will be available in adidas stores by March

2010.. 
 M&S announced in UK that it would pass on the high business
cost to consumer by raising price by 3%.But in India it adopted a
opposite strategy with it Joint venture with Reliance Retail and
reduced the price by 20%.

 For cutting the price by 40% they stopped importing from Europe
rather introduce local sourcing from India and Bangladesh
planning to increase it to 70 % in next 3 yrs

 M& S offer 16 different colors in men’s POLO shirt in India as

against 4 in UK and 12 colors in linen shirt against six in UK

 In India M&S are selling socks in single piece against only pack of
seven in UK

 The Co has also launched both Flat front and pleated Trousers in
India against only flat fronts in UK
 Vision Express, the joint venture between
Reliance Retail and Dutch optical retailer
Pearle Europe, intially planned to follow it
strategy of opening outlets only in
standalone store .
 Now it has decided to adopt localized idea

and move on to Reliance rival Aditya birla

group “More” hyper mart by opening an
outlet at Baroda .
 Future Group localized strategy for its private label outside
the groups outlets
 The group has started marketing its select private brands
such as Cleanmate in floor-cleaners, Sach in toothbrush and
Tasty Treat in processed foods to hotels and small retail
chains, among others.
 The group’s plans to supply its brands to kiranawalas across
the country.
 Reliance Retail is already supplying its oil and milk under the
Life brand to select retail stores in Rajasthan, Haryana, Punjab
and Andhra Pradesh, among others, through milk
distributors. It has planned to add more products and more
cities in the coming months.