Welcome to Our

presentation

Executive Summary
Venta is very much unique to the
market of Bangladesh. It has its own
advantages of being first-mover in the
market. Venta will gain FMA with
unique breakthrough in its research and
development (R&D). A technology's
learning curve can provide sustainable
cost advantage for the early entrant if
learning can be kept proprietary and
Venta can maintain leadership in
market share. Venta will retain its
advantage by successfully keeping them

Switching costs are extra resources that late

entrants must invest to attract customers away
from Venta. Buyer choice under uncertainty
refers to the concept that buyers may rationally
stick with the first brand (Venta) they encounter
that performs the job satisfactorily. For individual
customers the benefits of finding a superior brand
are seldom great enough to justify the additional
search costs that must be incurred. If the pioneer
is able to achieve significant consumer trial, it can
define the attributes that are perceived as
important within a product category.

History
Piracy in Bangladesh is very acute.
According to International Data
Corporation Study 2007, Bangladesh
ranked 1st in Asia Pacific region and 2nd
in the world with 92% software piracy.
IDC warned that the software piracy in
Bangladesh is crippling the local
industry and costing the local retailers
US$ 102 million a year.

 Venta will have a great influence

to ensure the proprietary products &
to improve the present situation. It
will help the dying music companies
of the country as well as the artist by
selling music directly to the
customers with a minimum charge.

Goals
To increase return of investment to
15% within two years.
100 percent retain rate of customer
Continuously improving technological
aspects.
To achieve customer satisfaction
To ensure customers online privacy
Social awareness program

Offering
Venta will offer the market to buy online
following products:
Image (photography, art )
Video (short films, documentary, films )
Audio (songs, other types of audios)
Software (operating systems, words,
educational, entertaining)
E-books
Mobile Apps
E-magazines

Locations
Venta will have domain in its name (
www.venta.com) as well as will run a
blog/forum (www.blog.venta.com) for
customers discussion board about their
experience. Venta forum also run social
media such as twitter, facebook, google
plus etc. for its online presence in social
media.
For physical presence, forum will have a
suite in Motallib Tower in Hatirpool area.

Situation analysis
Ventas goal will be to get 20 thousand
customers in first year and get hold of them.
Another target is to increase in sales of 20%
for next five years. Availability of Android in
Bangladeshi market will ensure the success of
our free android apps. Venta will have
golden opportunity to grasp the market as
there are no competitors. Standing against
piracy will help to gain governments support.

Objective
Venta will have 5 Ss objectives:
Sell 20 thousand customers acquisition and
retention targets
Serve customer satisfaction targets by
serving genuine quality products
Sizzle site stickiness will be ensured by
various online promotion, visit duration
Speak trialogue; number of engaged
customers
Save quantified efficiency gains

Strategy
Segmentation targeting and positioning
Target group is internet users who are
in need of piracy free data. Our
targeted segment will be urban young
to middle aged people. We will have
our niche place in the market.
Online Value Proposition will be Shop
with a single click

Tactics
Venta will emphasis on social networking tools such as
facebook which is the most popular website (www.alexa.com,
May 2014) with 3,352,680 users on December 2012 (
http://www.internetworldstats.com) in Bangladesh. Other news
portal and blogs are popular in this days for that those place
will good aspect for promotion.
Customer needs and wants digital content needs a proper
place to buy & sell reasonably in online.
Cost to the customer (price) no other cost than the product.
Convenience (relative to place) online this is the quality of
customer experience in terms of the ordering process and
fulfilment.
Communication (promotion) Search-engine marketing, Social
networking and e-mail marketing.

Action
Venta will need average investment (8-10 lacs) of
any other small medium business organization. It will
have promising future, though the payback period will
be little longer (3 years). All partners need a special
training of web development and maintenances.}
Control
Venta will employ five specialist full time employees
as administrator. They will do usability testing,
customer satisfaction surveys, site visitor profiling,
frequency of reporting, process of reporting and
action.

Growth plan
Venta is the first online retail shop in Bangladesh
without any offline transaction or delivery. It is a
partnership farm.
In first year, Venta will operate its business from rented
office, but eventually it will set up its own business
office in following year. At first, only partners execute
business operation, and then we will hire specialist
personnel in different aspects as IT, management, CRM
& accounting. Initially customer service will be operated
in business days. But it will be spread in 24/7 within
next two years.
Within next five years, Venta will be a registered
company under SEC.

Management structure
Venta will be 10 members
partnership farm. The managing
director will be elected by the vote of
partners. Three partners will look the
technical aspects of business,
another three partners will look after
marketing and finance and last three
will work physically in office as well
as do the offline promotions.

SWOT and critical success factors

Market research
Venta will be the first in the market. The demand of
actual piracy free products such as e-book of text books,
power points, good quality of local drama, movies are
huge. Number of universities in Bangladesh are 92 with
34 public universities, 56 private universities, 2
international universities. The increasing demands of
text book are only fulfilled by piracy copies of the
markets. We can provide e-books at limited price.
The revival of Bangladeshi cinema industry will help our
business to meet its goals. Digital photographer, artists
also need a platform to sell their products. Those all
sectors need can be met by Venta.

7. Business ownership structure

Venta is a partnership farm with ten equal
partner with equal contributed capital, share of
profit-loss and voting rights.
8. Compliance
Partnership
We have carried out the following.
Written partnership agreement
Registered as an employer
Trademarked our business name and logo
Applied for required licences and permits

IT and equipment
Business premises
Venta will rent a suite in Motalib Tower in Hatirpool, Dhaka. But within two
years it will shift its operation in IDB Computer City in Agargaon at its
purchased office.
IT Requirements
Venta will need full time broadband connection as well as wifi in its office. It
also will need of dedicated server to store its online products. Two land phone
connections are also needed. The office will be covered with generator in
case of load shedding.
Solutions
BUCT is the best ISP in that region and i-connect will provide wifi. Singlehop will
host dedicated server as they are the most popular in the market.
Equipment Requirements
Five desktops and ten laptops, other office furniture will be required for business
operation.
Solutions