Professional Documents
Culture Documents
2. Report story 1.
2.
Introduction
Analysis & Interpretation
3. Findings
4. Conclusions
5. Recommendations
3. Appended parts
Questionnaire,
additional references, bibliography
Title fly
• Contains only report title. This page is a
mere formality
• Title construction should be done carefully
taking into consideration 2 aspects –
completeness & conciseness
• Complete: build your title around the 5 W’s
&1H
• Concise: seek the most economical word
pattern
Title page
• 3 spot arrangement:
1. Report title
2. Recipient’s address
3. Writer’s address
date of submission
SALES TRAINING RECOMMENDATIONS FOR
NOKIA
BASED ON A 2005 STUDY OF COMPANY SALES ACTIVITIES
Prepared for:
Joe Smith
(Full Address)
Prepared by:
Bob Barker
(Full Address)
Executive Summary........................... 1
Introduction ....................................... 2
Background
Purpose
Scope
Research Questions
Report Organization
Research and Analysis...................... 4
Methodology
Findings
Conclusions & Recommendations..... 6
Appendices........................................ 7
Appendix 1: Survey questions
Appendix 2: Client proposal
Appendix 3: PowerPoint slides
List of Tables
• If the report itself contains a number of tables
or figures, list them with an appropriate label
—for example,“List of Tables.”
Executive Summary
• Report in miniature
• Also called synopsis, abstract, précis, digest or epitome,
it is less than an eighth of the report
• ES states why the report has been written (i.e. what
question or problem it is addressing)
• • how the study was undertaken
• • what the main findings were
• • what is the significance of the findings.
• Can be written in the direct or indirect order
Direct order
• Gives the main message first
• Begins with the summary of facts,
conclusions and recommendations. The
introductory info. and other major
highlights come later
• Direct order is more popular in recent
times
Indirect order
• Follows the traditional pattern of intro. ,
body & conclusion
The Introduction